My best Pinterest tip is to pin like your followers. Your followers do not pin from just 10:00-10:30 am every single weekday. Sure, you can schedule your pins out, but remember that your perfect follower (and possible blog reader) sleeps, eats, works, takes care of children, has doctor’s appointments, etc. They don’t have a schedule of when they pin, they pin when they can. Since I’ve started using Pinterest as just a regular person vs. blogger trying to drive traffic, I’ve seen my number of followers increase quickly. Of course, my tip may not work for everyone, but it doesn’t hurt to play with your pinning strategy to gauge results. Take a strategy and try it for 2 weeks, analyze, tweak, and happy pinning!
Why do I think so? They already stepped away from displaying repin counts for single pins starting from fall 2017. The official version states that they did not want to give old pins (which went viral in, say, 2014) a visible higher authority and wanted to give new content a chance. But I guess they are also too aware that repins can be easily faked through bots.
Use Pinterest’s embed option to publish pins as content in your blog posts and website pages. Note: As Pinterest is catching on, you may need to tell your users that they need to click on a Pinterest image to get to the original source. When I tried this last week, a reader wrote to me and asked, “Is there more to that Pin thing? Or is it just a pretty image?”
57. If you’re going to add links in your pins that link back to your website, be sure to tag those links so you can easily identify traffic that Pinterest generates. Such tagging should be at the pin level. The more granular your URL tagging, the better you can measure and analyze the effectiveness of your marketing. (Of course, Pinterest links aren’t the only links you should be tagging and shortening.)

There is a ton of advice out there for what makes a good pinnable image but what you are wanting is for people to click-through that image and not just pin it. Experiencing why you click-through to an article is better than just knowing by reading the research. If you would click the image than your audience probably will too! So when I do a search on Pinterest, and I actually click-through to the website to read the article, I will then pin the image to my “Click Through Pins” board. I then can go back and analyze what made me click-through the pins to the site and can apply the personalized research to my brand.


Great article and have seen others like it but not as comprehensive with fantastic ideas. However… as this topic has come up lately, the Pinterest Terms of Use state: “If you decide to use the Application, subject to your compliance with the terms and conditions of these Terms, Cold Brew Labs grants you a limited non-exclusive, non-transferable, revocable license, without the right to sublicense, for you to install, access and use such Application on a mobile device that you own or control, solely for your personal and non-commercial purposes.”
First, do some searching on Pinterest so that you understand how Pinterest searching works. Then, take note of which results show up first and how the Pinterest feed organizes the pins and boards. Notice which keywords are suggested as being together automatically and which of these keywords are relevant to your pins. You want to do these searches on both desktop and mobile devices so that you understand what looks different on each device.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
SocialPilot Lite is free to schedule up to 30 pins and post 10 times per day. Their individual plan is $10 a month and comes with considerably more. You can schedule up to 1000 posts in your queue and post 50 times per day. The content discovery tools are limited while the analytics they provide are non-existent in this basic package. Tailwind and even Buffer have a wider variety of Pinterest automation tools available for this pricing level.
While this is a comprehensive list I am pretty disappointed that there is absolutely no mention of the requirement to respect copyright and ask people first. I don’t have time to read all your posts re Pinterest. ….as you brushed off the person who asked about this. However…..I have a strong aversion to people not being informed clearly of the need to respect copyright. Especially since you have made it clear, and I know others are already using their boards commercially to make money from technically stolen prints.Pinterest has yet to have a TOC and system that ensures copyright is protected. They have tinkered but not fixed.People offering advise in my opinion have a duty to push for a respect of copyright.Links back….no not after the first repin it would seem, when Pinterest then divert the links to make them money.
One of the many benefits of having a business account is that you can create private boards that are not publicly visible to Pinterest users, and with these, you can compose Pins that you later deploy as part of a campaign. (If you are unable to locate a Pin that you want to promote, be sure to check if it’s in a secret board, as Pins can only be promoted from public or protected boards.)
May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster
How to gain more followers on Instagram? it was a problem to me for a long time. I’d read a lot of blogs and forums about promotion on social media, used hashtags in every posts. Then I found a list of promotions, and checked one by one. There were a good promotions such like instagress.com and massplanner.com and instanobel.com . Unfortunately two of aforcited was closed, so I’m using instanobel now. Good service

21. You pin anything. It’s easy to get lost in a sea of stunning images where you might find yourself repining anything that catches your eye. Don’t do it. As a brand, you’re trying to relay a message that portrays what your business is all about. Plan out your boards and outline what message or information you want your fans to walk away with before you start pinning.


Pinning from websites means you’re adding fresh content into the mix. This kind of rings a bell within the Pinterest hamster cage and says “Woah, hold on a sec, here’s someone providing something new. We like them!”. If the images you’re pinning are high quality, look amazing and link to a valuable source, Pinterest will in turn see you as a valuable user. 
Thank you so much for sharing. I started my blog a few months ago and it has been a slow process for me to setup and grow my blog. I haven’t had the traffic needed so I read your article to see if you had any tips. You have definitely added insight so I will try to implement tailwind to more followers. I am so excited and ready to see my blog grow and my followers increase.
Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.

Pinterest operates differently than other popular social media platforms. Many people don’t use the network for broadcasting content to their followers — they use it to save valuable ideas, products, and content for a later time. Since many consumers save products to go back and purchase them later, Pinterest is the perfect tool for businesses selling products or content. In fact, 93% of users plan purchases with Pinterest, and 87% actually make a purchase because of something they saw on the platform.
13. Not adding a pin description or link source to pins. You can write up to 500 characters within a pin description so don’t skimp on the information you add! Use keywords related to your business, words or phrases people would search for, and relative hashtags to maximize your description’s context. When appropriate, link back to your website, other social networks, and your blog to drive traffic to your business.

Great post! I started using Pinterest over a week ago and my traffic increased dramatically! I really didn’t expect it! I have a little question… when I pin an image from my blog and get 100 repins for example, let’s say that this results in 500 views on my blog… shouldn’t I be gettin more and more traffic on the following days? I’ve noticed that my blog traffic only increaces when I pin…but I don’t understand how come my traffic is not multiplying as a result of the many repins I get. Instead my traffic goes back down until the next time I pin…
Thanks so much for your wonderful comment! I’m humbled by your warm words. As for making money on Pinterest, I think you need to focus on list building via Pinterest first. From there you can start creating pins to landing pages and then upsell once they are on your email list. You can also create pins that direct to Amazon or to your digital product. I hope this helps!
You mention linking our Pinterest to our Facebook pages, but if we are a business and have a Facebook page, how can we link our Pinterest since pages don’t really have their own log-in?? If I try to link to Facebook, it picks up my personal Facebook account (and I’m admin of my page.) Do you know if an interface with Facebook pages for Pinterest is coming? Or I’m just going to post links on Facebook to my Pinterest boards is my plan. Thanks for the article-lots of great info!
Direct to a lead generation landing page. Pinterest users are only able to see a glimpse of what you’re offering in a pin, and they typically click to get more information without sharing their contact information. While the platform itself won’t disapprove of your pin, you should still avoid linking to a lead generation landing page. Instead, link to a web page that shares more information about your value proposition and gives the user the "choice" to convert.
The more boards you have, the more pins your can schedule. It also depends on the group board you belong to. If there are only 10 contributors, your pins may flood their feed. If that’s the case you just have to pop in to your boards and not put those types of boards in your schedule. I belong to over a 100 group boards, but not all of them are in my Tailwind schedule. Many of them only have 5 or 10 contributors, so I don’t pin to them or have stopped pinning to them until they get more contributors.
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.
I find that one mistake people often make is to leave out keywords on their boards. Board names are searchable (though significantly less than actual pins). It’s vital to choose board names with a strong SEO. For instance, ‘yummmy’ is not a good board name. It has no searchable context. Choose something like, ‘dessert recipes’ or even more specific, ‘pumpkin desserts’ instead.

I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!


Do you use the interval function to drip out your pins over time to your group boards at all? I was doing this to get my pins to drip out over 1 month, but then I read something on Lady Boss League about dripping them out over a week. So I’m giving that a go. So long as I publish a new post once a week, I’ll have fresh content going out to my group boards consistently.
You’ll also see which boards your Pins are included in, which can give you a sense of how people think about your business and your products, and spark new ideas for how to position your Pinterest efforts. And you’ll get information about the demographics and interests of people who interact with your Pins, providing valuable insight to help you target your strategy to precisely the right audience.

You can create targeted Pinterest Ads that build awareness, drive consideration and grow your sales, all through the Pinterest Ads Manager. Simply pick your pin, create a goal, decide your target audience, set your bid, pay for results, track what’s working and alter your tactics accordingly.  There are currently five different Pinterest Ads Manager campaigns:
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
Pins targeted by keyword only often show up in the home feed, too! Knowing that “keyword” targeting has more to do with the Pinner’s overall Pinterest behavior than their in-the-moment search really frees you up to go broad with your keywords. In fact, if you keep too tight with your keyword targeting, you may find it hard to get the impressions you need in order to evaluate your campaign.
You can create targeted Pinterest Ads that build awareness, drive consideration and grow your sales, all through the Pinterest Ads Manager. Simply pick your pin, create a goal, decide your target audience, set your bid, pay for results, track what’s working and alter your tactics accordingly.  There are currently five different Pinterest Ads Manager campaigns:
Thank you for this information. I found this while at work so I will begin to implement these things once I get home. Also, I am just getting started blogging on my Senior website/blog to bring in more traffic…do you have any suggestions to gaining my target clients to read my blog? My website is http://www.missaraebia.com and I welcome any suggestions. I am also a mom blogger. I have 6 children, (1) just got married last week. Thank you so much and I am super excited to have bumped into your blog!
If you need a powerful Pinterest tool that truly digs deep and allows you to get the most out of your Pinterest account, Tailwind is probably a tool you’ll want to take a serious look at. Tailwind offers a free trial for your first 100 pins. This will help you get a feel for how things work. After your trial runs out, you can switch to the basic subscription of $9.99 a month.

I am teaching a social media workshop next weekend at the University of Washington. I’m using my blog in lieu of textbooks because with social media changing so fast it’s impossible to find a book that’s up to date! Would you mind if I repost this on my blog with full disclosre that it originates here (and I would of course add links back to you)? I think the students would get a lot out of this piece! Thanks for your consideration!

Great article and have seen others like it but not as comprehensive with fantastic ideas. However… as this topic has come up lately, the Pinterest Terms of Use state: “If you decide to use the Application, subject to your compliance with the terms and conditions of these Terms, Cold Brew Labs grants you a limited non-exclusive, non-transferable, revocable license, without the right to sublicense, for you to install, access and use such Application on a mobile device that you own or control, solely for your personal and non-commercial purposes.”

I’ve been steering away from doing that lately, however (even though I recommended it in this post) because I do have some concerns about using someone else’s image in my posts. I do wonder about the legality of that, with regards to copyright. But you can make your own call about whether or not it’s the right decision for you. That embed option is available on any pin, though.
A pin code is similar to a QR code, but it’s around a picture and looks much prettier – and it works directly with Pinterest. We all have pin codes linked to our profile and each of our boards.  If you tell your followers to follow you on Pinterest and they scan your pin code with their phone by opening Pinterest and using the camera feature, it will show your Pinterest profile.  Or if you share a pin code for a specific board it will show them that specific board. You can have someone follow your profile or your board by scanning an image. 

By tracking and understanding Pinners’ evolving interests, tastes, and preferences, the Pinterest Taste Graph offers an expansive collection of 5,000 interests and categories in the Pinterest Ads Manager. This allows advertisers to reach more specific, niche, obscure audiences. The more Pinners search, save, and click, the more refined the targeting (because Pinterest can more easily suggest new categories and interests), and the more accurate the data.


The benefits for marketers are huge. And here’s one of the biggest and best parts of Buyable Pins: Pinterest doesn’t take a cut of your sales. There’s no commission. You keep every dollar you make on the sales you get from Buyable Pins. Though that has the potential to change down the line if Buyable Pins see a lot of success, for now marketers are using them with no drawbacks.

I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!

Pinterest boards group together content with the same theme. For example, DAVIDsTEA — which has corporate partnerships — categorizes its boards based on seasonal teas, cooking with tea, tea-infused cocktails, and more. DAVIDsTEA’s boards are carefully pieced together to include the types of information their audience will enjoy. In addition to creating awesome boards, be sure to link all the content in your boards to your website or a landing page — within reason, of course — so you’re reiterating your messaging, as well as your organization.
I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
Wow..This is just the Pinterest strategy that I’m looking for! I’m at a similar amount of followers to where you started so I’m definitely going to implement the different strategies that you recommend and hopefully start using Pinterest to drive more traffic to my blog. I’ve already optimize my bio and I started creating some really good looking images so I’m going to head over and pick up Tailwind right now and start applying for group boards.
Pinterest allows you to target Promoted Pin Ad Groups to your own audiences. These warm audiences tend to convert to website visits, sales, and email signups at a higher rate than do strangers (cold audiences). In fact, some (including ME) have seen click-through rates 3X when using visitor targeting. They’re very easy to set up at Ads > Audiences.
You’re welcome Candice. Promoted Pins has now changed quite a bit from when I first wrote this article. They now have two types, cost per engagement (CPE) and cost per click (CPC). You used also be able to find out the search volume of search terms before placing an order. That’s no longer the case. Unfortunately only businesses with a U.S IP address and U.S. credit card are able to use Promoted Pins. It’s not very fair… :(
Pinterest has confirmed that this is their number one issue and they are investing in a lot of techniques to prevent these kinds of copyright infringements. At the very least, this will lead to the account being blocked. Once in a while, you may get e-mails from Pinterest saying they deleted one of your repins. This is nothing to worry about (as long as you are not the offender, obviously).
 I’ve seen articles advising on the best times to Pin as well, but I generally take these with a pinch of salt as the content I pin spreads across International time zones. Also, you’ll find that a good pin will have a MUCH longer shelf-life than something on Twitter or Facebook. People are still pinning my old stuff months later – that simply doesn’t happen on most other social networks!

I pin ten times per day, 7 of my own pins and 3 of other peoples. I aim to pin my most popular content first, found in my Google or Pinterest analytics. Then I pin seasonal content, and then lastly, my new content. I primarily focus on personal boards instead of group boards and I check my Tailwind stats one time per month to inform me on how it’s working. I check my analytics to see how my pins are performing there as well.

You may be right BUT . . . . I’ve peppered my Pinterest boards with links to resources (both mine and others) as well as entertaining pins related to my psychotherapy services and I’m getting a surprising amount of traffic from it. If the auto mechanic or lawyer chose to link back to resources, inspiration, great tips and tools, as well as entertainment . . . I suspect that he, too, would get traffic. For example, as an family law attorney might post information via images related to divorce, mediation, family therapy, custody, etc. And, an auto mechanic could post information via images related to auto maintenance, accident – prevention tips, insurance, car rental, AAA, etc.
PinPinterest is exactly what it sounds like. It’s purely for Pinterest automation. You can set up your account to automatically pin, follow, unfollow, and like. They offer a no-subscription pricing setup. Just select the number of days that you’d like to pay for in advance, and you will not be charged any kind of recurring fee. Regardless of what pricing plan you choose, all of PinPinterest’s plans work out for less than $1 per day.
While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers, and buyer personas on Pinterest.
If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.
The pin/save button appears directly on your website’s product pages, making it easy for browsers to pin (and share) a link to their own Boards. 5x more easy to be precise. Immediately you’re making it simple for potential customers to engage with you and you’re gaining knowledge of who has pinned content from your website; providing you with an opportunity to engage right back.

They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?

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