When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
When pinners save something, it provides a clue to Pinterest on what the person is interested in so that they can build a unique and optimized smart feed for that individual. Also, make sure to create pins with great images to maximize the probability that people will save them. You also want to make sure your descriptions and board names are keyword optimized.
Pinterest recommends to add multiple dots on the pin and it will perform better. Tag 3 products or more for a Shop The Look pin because then 3 pictures of the products will show at the bottom. Items under $50 are the sweet spot for Shop The Look as not everyone can afford more expensive items. Or if you have an item that is very expensive, be sure to include comparable items that are less expensive.
Patricia, those are great tips too. I really wish the folks at Pinterest would get back to me about its commercial use. Maybe their initial thoughts were not for business use and now that it’s taken off as it has, they may be rethinking the rules but it would be great to have clarification because I’ll be out there creating my own business board if I feel comfortable knowing it’s in keeping with their terms!
For example, instead of pinning a product photo of your brand’s lawn mower that includes a title describing the type of lawn mower that it is, a description detailing the lawn mower’s capabilities and including a link back to your lawn mower’s product page, it’s a more effective Pinterest marketing strategy to pin an image of your lawn mower actually mowing a lawn with a title that says something to the effect of “How to Get Perfectly Cut Golf Course Grass at Home” including a description that discusses what perfectly cut, golf course-like grass is and how this lawn mower can help you achieve it, and then link to your lawn mower’s product page.
Tiffany! I love the way you write. I think you write the way you talk so I felt like I was sitting right there next to you and listening with perked ears! Thank you so much. You took a headache inducing topic and simplified it. This was my first time on your blog and I loved every minute of it. I am a new blogger so I needed to hear this. And that Milo Tree recommendation, I am onto it. Thanks again!
Great post – your tips are helpful! I joined Pinterest last week (after waiting for my invitation to arrive – nothing like not getting in right away to create more desire to join – lol!), but then wasn’t sure what to do with the site once I got there! I find myself torn between keeping this truly social and fun by posting photos of great clothes, food and images from my backyard chicken blog and mixing in my marketing business. I suppose the beauty of it is having different pin boards that reflect the different interests in our lives. Thanks for the helpful post.
Me again- going through the list now and writing some things down to keep in mind for later and making changes as I go along- care to elaborate a bit more on #44 – “Do you have a number of different ideal client personas? Create a separate board to represent each client persona, then use those boards during your sales cycle and embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.”