Shopify users – this is really simple to do. Select the Add HTML tag option, copy the full meta tag, head over to your Shopify admin > online store > themes, on the appropriate theme click actions > edit code, click on the layout section, click theme.liquid and then paste the full meta tag onto a blank line directly under the opening tag. And then save. (More detailed instructions here).
Website traffic. When the goal is driving website traffic, Pinterest charges for clicks to a website (CPC). An important note on this campaign type is that advertisers are only charged when users click to acess your website directly from the promoted pin. There is no charge for clicks from a repinned pin. Those clicks are marked as downstream or promoted traffic and are highlighted in the campaign report.
This article has hopefully given you some insight into everything Pinterest offers for businesses and how businesses can make use of Pinterest to grow their reach and get Pinterest users started in their sales funnel. Pinterest marketing can be a lucrative way to grow your sales and revenue, but it all starts with creating great content that users can enjoy and focusing on the use-case of products rather than just the products themselves. Get started with Pinterest for business and see how you can grow your brand awareness in ways you’ve never done before.
Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.
Me again- going through the list now and writing some things down to keep in mind for later and making changes as I go along- care to elaborate a bit more on #44 – “Do you have a number of different ideal client personas? Create a separate board to represent each client persona, then use those boards during your sales cycle and embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.”
Those comments don’t really address what I was bringing up. “You” (everyone) is assigning a value to all these “gorgeous images” that 99% of the time, are not being offered up for free use or license by/to Pinterest and users. Yes, “you”‘re using these valuable works to drive traffic and build a network – all commercial uses without permission from the artist.

It is more effective to Pin multiple times a day than to Pin all at once. This is because the more consistently you Pin, the more Pinterest’s Smart Feed will show your pins. Your goal is to Pin five times per day. You can work up to this number by starting with two pins a day of your content and two repins. However, to be most effective you want to work up to pinning and repinning 10 times a day.
The “People you reach” tab has some extremely valuable information. We always think within our niche, but our followers don’t. They might be interested in travel, DYI home decor, and recipes. It can be a very smart idea to toss in a couple of boards to cover these topics as well. Your end goal should always be engagement, and what better way to engage than with the topics your audience likes?
Pinterest recommends that you Pin something at least once per day, during peak times—which they’ve found to be evenings and weekends for U.S.-based brands. Pinterest also highlights that consistency is key—if you’re going to post a large number of posts over the course of a week, divide them up and post several per day rather than posting them all at once.
I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
You’re also able to show your audience and followers how much their support and business means to you through giveaways, videos of your behind the scenes work, latest company news, product information, promotions, and discount codes. Creating and maintaining these business-to-customer routines early on humanizes your brand, sets the tone for what your company will be known for, and shows customers how you intend to grow with them in mind.
Hi Liz – I wrote you an email about this – I don’t think Copyblogger allows full republishing of articles, but you check with the Copyblogger team for details (see the contact info in my email). For a more detailed text on Pinterest marketing, you could also check out my upcoming book, “Pinfluence: The Complete Guide to Marketing Your Business with Pinterest” which will be available in just a few weeks (on July 3rd).
Now that you have your boards create, you want to create customized board covers. Taking the time to do this will help you to establish your professionalism and solidify your unique identity on Pinterest. Board covers allow you to put your branding on the front of every board, which gives your profile a polish that most business profiles don’t have.
The number one Pinterest tip I can give you is to be true to your brand in your Pinnable images. Create a certain recognizable style. Always use the same font, logo or watermark, and other elements when you add an image to a blog post. Over time people will start to recognize you for your pictures on Pinterest. Those pictures give them an incentive to take a look on your blog to see if you’ve updated lately. That means more traffic for you, all by simply being true to your brand. 

I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.
Agreed that it is fuzzy. But if their terms say “no commercial use” and some suggestions state to have a board devoted to your coupons, your URLs, your classes, etc., how is that not violating their terms? I did write directly to Pinterest with my questions asking for clarification and have not rec’d a response yet. If they are ok with this fuzzy use, I’ll be jumping on board… but for now I am leery. Especially because as an artist myself and as a website designer working with artists who are especially sensitive about copyright issues, one would never take another artist’s image and post it on their business website or blog, or publish it on their printed brochure, w/out the artist’s permission. if a business sets up a Pinterest series of boards and utilizes other’s pics to generate interest in their business… that opens up a huge can of worms. Example – a landscape design firm starts a business board and pins other people’s images of gardens, stone walkways, etc., and suddenly business picks up because interested customers just found their Pinned boards interesting. They didn’t pay for those images or obtain permission to use them – free stock photography! It is VERY fuzzy!
You can also pre-populate the pin descriptions that users save to their own boards with the Pinterest Save Button. This makes it faster for users to save your images to their boards and means that all the correct, necessary and optimized information will be in the description which will make it more useful for other users who see the pin on Pinterest. If you don’t specify a description, Pinterest will pull a description from your webpage, which may not be as well optimized for Pinterest. To learn more about pre-filling your descriptions, check out this help page from Pinterest.

As detailed in this article, Why Pinterest is 1,680 Times Better than Facebook, pins are so much more discoverable on Pinterest than other social platforms and for so much longer, which is what makes the platform so advantageous for businesses to use. Unlike Facebook and Twitter, whose posts have a half-life (the time in which the post accumulates half of all its interactions) measured in minutes, the average half-life of a Pinterest post is three and a half months. Because the life of pins lasts so much longer they have a greater potential reach, so businesses can use Pinterest to interact with users much earlier in their purchasing process.

The end goal of using Pinterest for business is to get users to engage with and take action on your pins. Engagement can mean anything from clicking on a pin to see it in detail, saving a pin to one of their boards, sharing a pin with a peer or even trying a pin idea out for themselves. All of this helps to create brand awareness and puts users in the very beginning stages of your sales funnel.


Great suggestions, Patricia – and this conversation has made me pay much closer attention to what I’m re-pinning now. I always check to see that the pin links back to a valid website. Recently I’ve seen quite a few images that just link back to the “Google Images” search page, and I definitely don’t re-pin those because it seems like that image was likely just lifted from Google.
Alisa Meredith is the Content Marketing Manager at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Spike (who only eats eggs and Spam), Pepe the couchpotato Cavapoo, and more cats than she’d like to admit to.
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