A few words of warnings for hashtags addressed in the article: Hashtags are clickable on Pinterest, so they can take users away from your content, just because you use a hashtag doesn’t mean Pinterest will index it so use keywords instead for that purpose, and there’s evidence that suggests that they might reduce the value of your pin in search results if you use too many hashtags, so only use one or two per pin, if any.
Use Pinterest’s embed option to publish pins as content in your blog posts and website pages. Note: As Pinterest is catching on, you may need to tell your users that they need to click on a Pinterest image to get to the original source. When I tried this last week, a reader wrote to me and asked, “Is there more to that Pin thing? Or is it just a pretty image?”
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!

Pinterest allows you to target Promoted Pin Ad Groups to your own audiences. These warm audiences tend to convert to website visits, sales, and email signups at a higher rate than do strangers (cold audiences). In fact, some (including ME) have seen click-through rates 3X when using visitor targeting. They’re very easy to set up at Ads > Audiences.
Great post Tiffany! You write in such a common sense, matter of fact way that resonates with me for sure! I love what you said about Pinterest being a site dedicated to problems and solutions. I’ve taken many free and paid courses teaching how to use the Pinterest search bar for blog ideas, but once again, I love how you simply the process and make it make sense! Bravo to you and congratulations on your success!
There is one caveat, though. They said that square pins are okay as well. Now, when I say “they said”, they are speaking from a pure UX point of view. It’s what they want because it has the least design problems. What they want and what really works are two things altogether. Google has been droning on an on how important switching to SSL is, but as of now, it still is not an important ranking signal. So, I feel you should stick to the 2:3 ratio but ever so often create different sized pins and experiment a bit. Why? Because it might be your chance to stick out!

First, do some searching on Pinterest so that you understand how Pinterest searching works. Then, take note of which results show up first and how the Pinterest feed organizes the pins and boards. Notice which keywords are suggested as being together automatically and which of these keywords are relevant to your pins. You want to do these searches on both desktop and mobile devices so that you understand what looks different on each device.
You can achieve all of these things for your business by following the Pinterest marketing strategies we reviewed and incorporating the available tools and resources to help you succeed as a business on the platform. So, sign up for a business account and begin creating unique and engaging content to market to your customers and followers on Pinterest.

These are two vastly different approaches to the same end result – getting users to click on the pin and go through to your lawn mower’s product page – but the first example will only help you acquire users who were interested in finding a lawn mower in the first place, while the second example will help you appeal to users interested in having a beautiful lawn and a well-kept home. By appealing to user’s interests through this type of content on Pinterest, they’ll be more inclined to purchase your product because you’ve demonstrated how your product can help them achieve the results they want.


If you already have a Pinterest business account, make note of the traffic that Pinterest is currently sending you. You should track progress on a regular basis - it tells you if your marketing efforts are paying off, or not. This also applies to newbies on Pinterest - even though you do not have any historical data to benchmark against, monthly tracking will be helpful to monitor future progress.

Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.


Thank you for this wonderful posting, very informative. I love Pinterest. It allows you to see so much more than you would ever have time to discover on your own. I am a primitive artist and have an Etsy shop, blog and belong to 2 different selling groups. I recently created a group board and have invited other artisans to post their goodes to the board, in a very short period of time our followers have doubled, we see our items being repinned and it is becoming a viable source of traffic to our sites. I also have a wonderful recipe (Yums I Want to Make) and I’ve invited my daughter and SIL to contribute…omg I gain weight everytime I look at the board. I’ve traveled to many sites from these pins and discovered some wonderful people.
Elna, this is a GREAT post and I love your blog. I have a question… my website doesn’t have many group boards… do you have some suggestions for me? My niche is dealing with Chronic Migraines (not fun or colorful!) and I don’t know where to start. Any help is welcome. I also have a course with a free bit, but I feel uneasy putting it in my bio…. I will have to think about that…
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing. 

The “People you reach” tab has some extremely valuable information. We always think within our niche, but our followers don’t. They might be interested in travel, DYI home decor, and recipes. It can be a very smart idea to toss in a couple of boards to cover these topics as well. Your end goal should always be engagement, and what better way to engage than with the topics your audience likes?


If your target audience is active on Pinterest, it is definitely worth adding it to your marketing mix. For categories such as food, travel, home decoration, fashion and beauty, Pinterest is an obvious choice. However, it can be made to work for practically any type of business, whether you sell products or services. Many service-based businesses do very well on Pinterest.

Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.
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This plan comes with the opportunity to schedule up to 100 pins in your queue. You’ll also get a handy social media calendar, detailed analytics, and use on up to eight accounts. You’ll also get access to their image editing tool, “Pablo.” This software will assist you in creating Pins for your brand using templates or designing them from scratch in your browser.


Thank you so much for these tips!! I just started a Pinterest page for my blog (https://happilyunboxing.wordpress.com/) and have only been able to get three followers (after spending hours trying to figure out how to get more! I am looking forward to implementing your tips into my Pinterest strategy. If anyone wants to do a follow for follow I would love to help your Pinterest page grow as well!! @HappilyUnboxing 🙂
Sarah, I am one of those small, non-visual businesses. I am a Licensed Professional Counselor in private practice. Half my practice is clinical and the other half is actually consulting with psychotherapists and allied health professionals to help them build strong practices. I am having success with Pinterest and am very excited about the possibilities. It’s too soon to be spouting off my stats (I’ve been on Pinterest less than 2 months) but anecdotal evidence is really great! In fact, I expect Pinterest to bring in a whole new band of prospects AND possibly rival my Twitter stats (which is my biggest referral source from social media).

There is a ton of advice out there for what makes a good pinnable image but what you are wanting is for people to click-through that image and not just pin it. Experiencing why you click-through to an article is better than just knowing by reading the research. If you would click the image than your audience probably will too! So when I do a search on Pinterest, and I actually click-through to the website to read the article, I will then pin the image to my “Click Through Pins” board. I then can go back and analyze what made me click-through the pins to the site and can apply the personalized research to my brand.
Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they've tagged or archived, because it’s just not about generating discussion or exchanging information.
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.
First, complete your profile describing your business including relevant keywords that users will use to search. Next, you are going to want to upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board. As a result, this gives the board an active appearance and people will be more apt to explore your board.
Include CTAs in your visual. The visual you use in the promoted pin should focus on catching the user's attention in a feed full of other appealing pins. Including direct CTAs in your visual will not just take away the visual appeal from your pin, but also get your ad disapproved. Make use of "soft" CTAs (like "Here's how to write a compelling blog post") when promoting a checklist you'll be redirecting them to.
Incorporate color contrast. Color contrast is another good practice to incorporate, because it makes your images more visibly appealing and easy to read. Unsurprisingly, it helps users with low visibility be able to make out the images more clearly in many cases. Pinterest officially recommends a contrast ratio of 3.00:1, and released this image to show the importance:

A great post! This is Misato from https://fitwirr.com/. When I initially started, I grew my followers the very similar ways as yours – group boards, long images, Tailwind, etc.. One thing I really appreciated Tailwind was they give you stats on each boards’ ROI. The boards with most followers, activities, etc.. were all there, and it helped me narrow my focus and really understand what people are interested in and wanted to see more of.


I find that one mistake people often make is to leave out keywords on their boards. Board names are searchable (though significantly less than actual pins). It’s vital to choose board names with a strong SEO. For instance, ‘yummmy’ is not a good board name. It has no searchable context. Choose something like, ‘dessert recipes’ or even more specific, ‘pumpkin desserts’ instead.
Pinterest recommends to add multiple dots on the pin and it will perform better. Tag 3 products or more for a Shop The Look pin because then  3 pictures of the products will show at the bottom.  Items under $50 are the sweet spot for Shop The Look as not everyone can afford more expensive items. Or if you have an item that is very expensive, be sure to include comparable items that are less expensive.  
There are a lot of great pictures online, from memes to gorgeous professional photography. You can opt to save the ones you like to your computer or maybe even post them to Tumblr, although if you're a frequent poster they might soon get lost in the chatter. Pinterest is an alternative that lets you organize all your favorite photos and show them off to others.
Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.
Chrome Extension - Using the OneUp Chrome extension, you can easily schedule many images at once from any website, such as sunsets for example. You can choose which images from the website you want to post to social media, bulk update or individually update the descriptions and links for each post, then schedule them to be posted with a set interval (such as every 60 minutes), or choose custom dates and times for all of them.
Many business owners underrate Pinterest in its power to be used as an effective digital marketing tool. Considering Pinterest user base of 70 million along with the credit of being the fastest growing social media platform in the world, there is immense potential for businesses to tap Pinterest effectively to visually advertise their products, drive traffic to company website and boost sales.
Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.

Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations for any country or region your ad is targeting. Ads for consumer loans, for example, must disclose things like the APR, repayment period, fees and costs, penalties, and information about the lending institution.
Pinterest’s conversion tracking tags are a little more complicated to set up than Facebook’s, and for merchants without coding experience it can be intimidating. One of the biggest advantages of this app is that it simplifies the process of setting up Pinterest conversion tracking tags for your store. And without the tracking tags, you wouldn’t be able to retarget accurately, or track the results from your Promoted Pin campaigns.
There is one important warning: You will only benefit from such groups if your pins are perfect. These initial repins help your pin appearing in a lot of feeds, but if your pin is not engaging enough, it could actually hurt more than it helps. Why? Because it will have tons of impressions, but maybe no clicks or comments, decreasing the overall engagement numbers.

Since many Pinterest users utilize Pinterest to save creative ideas, informative content and unique products to go back and purchase them later, Pinterest is an ideal tool for businesses selling services, products or promoting your content. In fact, 93 percent of users plan purchases with Pinterest, and 87 percent actually make a purchase because of something they saw on the platform.

Lastly, under the Social Warfare > Advanced tab, you can set a number of global Pinterest options such as telling Social Warfare to use your feature image as a fallback when you don’t add a Pinterest-specific image to a particular post. You can select the option to have your Pinterest-specific post image automatically inserted into your post, or remain hidden and come up when a visitor is using the Pinterest browser extension.
Pinterest promoted pins will help you draw attention to a certain pin when you have something special or unique that you want to feature, such as an event, promotion or special article. They will also help you get exposure to people who don’t yet follow your business on Pinterest. Promoted pins are great for seasonal content, time-sensitive material or anything that you need to drive more drive attention to.
However, while some of your promoted pins will show up for searches, you may also find that some of them will be put into specific category feeds. For example if you choose the search term, “coffee table” for your Promoted Pin, the pin may show up in the Home Decor category as well. So along with being shown in search results, Promoted Pins will also be showing up in category feeds on Pinterest.
This article has hopefully given you some insight into everything Pinterest offers for businesses and how businesses can make use of Pinterest to grow their reach and get Pinterest users started in their sales funnel. Pinterest marketing can be a lucrative way to grow your sales and revenue, but it all starts with creating great content that users can enjoy and focusing on the use-case of products rather than just the products themselves. Get started with Pinterest for business and see how you can grow your brand awareness in ways you’ve never done before.

There is a ton of advice out there for what makes a good pinnable image but what you are wanting is for people to click-through that image and not just pin it. Experiencing why you click-through to an article is better than just knowing by reading the research. If you would click the image than your audience probably will too! So when I do a search on Pinterest, and I actually click-through to the website to read the article, I will then pin the image to my “Click Through Pins” board. I then can go back and analyze what made me click-through the pins to the site and can apply the personalized research to my brand.
Elna, this is a GREAT post and I love your blog. I have a question… my website doesn’t have many group boards… do you have some suggestions for me? My niche is dealing with Chronic Migraines (not fun or colorful!) and I don’t know where to start. Any help is welcome. I also have a course with a free bit, but I feel uneasy putting it in my bio…. I will have to think about that…
The benefits for marketers are huge. And here’s one of the biggest and best parts of Buyable Pins: Pinterest doesn’t take a cut of your sales. There’s no commission. You keep every dollar you make on the sales you get from Buyable Pins. Though that has the potential to change down the line if Buyable Pins see a lot of success, for now marketers are using them with no drawbacks.
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men.
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