Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
My wife got me into Pinterest which I initially just wrote off as “another” social media site. Great article Beth. I will have to follow you and see how to use all these techniques first-hand. It seems like the web in general is evolving into a more picture oriented communication medium. Pinterest is the future, here now. I can see Google having a picture based search only option in the not too distant future.
Pinterest also offers Actalike audience targeting, which is similar to Facebook’s Lookalike feature and Google’s Similar feature. A major difference, though, is that Actalike only requires an audience size of 100 users to create the audience, while Facebook and Google require much larger audiences. Also, with layering and variance of 1% to 10%, your Actalike audience closely resembles your pre-existing audience list, with similar engagement activity. This allows for personalized targeting of new, niche audiences.
This is only a guess. But Pinterest has indeed confirmed that they are working on various techniques to recognize both the author and the context of any picture. I’m fairly sure Pinterest already has a good idea what any given pictures is about, even if you provided no metadata whatsoever (so any empty description and no url, etc). It might be a good choice to incorporate easily recognizable landmarks, etc into your pin. The simpler, the better.
Hi Liz – I wrote you an email about this – I don’t think Copyblogger allows full republishing of articles, but you check with the Copyblogger team for details (see the contact info in my email). For a more detailed text on Pinterest marketing, you could also check out my upcoming book, “Pinfluence: The Complete Guide to Marketing Your Business with Pinterest” which will be available in just a few weeks (on July 3rd).
I think some people on Pinterest are upset about the idea of marketers coming in a “ruining” Pinterest. I have gotten some flack about this, as well. I think people responded the same way when businesses moved into the Facebook space, too. At any rate, you didn’t do anything wrong! And if people follow the first rule of Copyblogger, no “ruining” of anything will occur!
Great post – your tips are helpful! I joined Pinterest last week (after waiting for my invitation to arrive – nothing like not getting in right away to create more desire to join – lol!), but then wasn’t sure what to do with the site once I got there! I find myself torn between keeping this truly social and fun by posting photos of great clothes, food and images from my backyard chicken blog and mixing in my marketing business. I suppose the beauty of it is having different pin boards that reflect the different interests in our lives. Thanks for the helpful post.
You likely already have a number of Boards on your Business Pinterest Account. If not, you need to stop right now, and create Boards that resonate with both your business and your market. Pin it full of mixed content like products, household tips, lifestyle images and more, all revolving around your Board theme. Post related links back to your blog, too.
Once you download, install and activate the Social Warfare Pro plugin, head over to the Display tab and be sure to include the Pinterest button in your active set. I like to include Facebook, Pinterest, and Twitter, but if you’re in a B2B niche, you might want to include LinkedIn as well. Keep it lean, though, as the last thing you want to do is overwhelm visitors with too many choices.
Something I’ve been struggling to figure out is how to pin many pins a day, while keeping a good chunk of them as pins from my own content. I only publish new content once a week. Let’s say I want to post 50% my content and 50% of others’, I would only be pinning two pins per day (one for my new post and one of someone else). Am I supposed to be pinning older content that’s already in those boards? If so, how often should I be doing that? I just don’t understand how people say to pin X number of pins per day and X amount should be your own content. Help! Thanks, Rachel
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Thanks so much for this helpful piece Beth. I am a moderator at a fun online community for visual artists and discovered Pinterest because many of our new members were listing it as the place they learned about The Art Colony. I was puzzled about how this could happen so I joined Pinterest. A couple of weeks later I am seeing how it is a fresh spot to get inspirations and learn about cool stuff, save links, and easily return to the things that caught your eye!
I wouldn’t worry too much about not getting a response. I sometimes don’t respond to my emails; I just let people in the group. Make sure to check your Pinterest notifications! I would also try lower tiered group boards with a lower reach to get in. These group owners are more than happy to let you in because they are trying to grow your followers.
Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.
Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.
For me, it’s more budget friendly when I use Tailwind to pin to my group boards. With Tailwind I pin around 50-100 a day. I only pay $9.99 a month for unlimited pins. With Board Booster, I’d have to pay something like $84/month! So with Board Booster, I only pin 45 pins a day which is only $10/month. It’s just more cost effective for me. It may not be for you. Also, I would change that ratio to more pins of YOUR blog and less of other ones. As for follower growth, I don’t suspect a scheduling tool would help; getting more on group boards yes, making your blog Pinterest friendly and your pins Pin friendly.
Once you’ve marketed yourself on Pinterest, a great way to bring it back home would be to embed your Pinterest feed on your website (http://www.postano.com/solutions/for-websites/). This way, you’re still exposing the content you’re posting on Pinterest to more eyes for those that visit your site that aren’t yet on Pinterest. Although it seems like everyone is on Pinterest, you’d be surprised how many people still aren’t.
6. Mixing your personal interest boards with business-related boards. There are actually a few instances where I’ve seen this done successfully, but overall this tactic doesn’t work. Are your customers actually interested in the recipes you’re considering trying or the table settings you want at your fantasy wedding? Probably not. Keep your business account for your business and your personal account for your personal interests.
The pin/save button appears directly on your website’s product pages, making it easy for browsers to pin (and share) a link to their own Boards. 5x more easy to be precise. Immediately you’re making it simple for potential customers to engage with you and you’re gaining knowledge of who has pinned content from your website; providing you with an opportunity to engage right back.