Use Pinterest’s embed option to publish pins as content in your blog posts and website pages. Note: As Pinterest is catching on, you may need to tell your users that they need to click on a Pinterest image to get to the original source. When I tried this last week, a reader wrote to me and asked, “Is there more to that Pin thing? Or is it just a pretty image?”
@Sean Locke – agreed. Those are exactly my points. I may have a blog and a website with images I’ve chosen to share with the world (and now I need to watermark all of them because of Pinterest), but that doesn’t mean I am allowing people to use them for business purposes. Pin them on an inspiration board for personal use – I’m fine with that. Pin them on a business-related board in order to draw visitors to their Pinterest board I am not fine with. If a landscaper’s business suddenly increases because he has 25 amazing boards of other people’s garden photos, he owes them some credit/money. He would not be allowed, exactly as you said, to grab their images and include them on his blog, website, or printed marketing materials… so I don’t think it’s right to creatively use them on Pinterest if your Pinterest board is remotely commercial. Even if the main image keeps its link back to the original source. It just doesn’t seem right.

Elna, this is a GREAT post and I love your blog. I have a question… my website doesn’t have many group boards… do you have some suggestions for me? My niche is dealing with Chronic Migraines (not fun or colorful!) and I don’t know where to start. Any help is welcome. I also have a course with a free bit, but I feel uneasy putting it in my bio…. I will have to think about that…


Then, I’m about to help you. Instead of rehearsing all the old news (like updating your profile pic and getting a business account. duh!) I tried to focus on very actionable items. Unique techniques I use every day that helped me drive a constant 5,000 visitors to my site. each. day. The information is based on official interviews and quite a couple of e-mail conversations with Pinterest (so no urban myths, sorry!), but also empirical evidence from stuff that worked out for me.
Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found. 

Something I’ve been struggling to figure out is how to pin many pins a day, while keeping a good chunk of them as pins from my own content. I only publish new content once a week. Let’s say I want to post 50% my content and 50% of others’, I would only be pinning two pins per day (one for my new post and one of someone else). Am I supposed to be pinning older content that’s already in those boards? If so, how often should I be doing that? I just don’t understand how people say to pin X number of pins per day and X amount should be your own content. Help! Thanks, Rachel
Me again- going through the list now and writing some things down to keep in mind for later and making changes as I go along- care to elaborate a bit more on #44 – “Do you have a number of different ideal client personas? Create a separate board to represent each client persona, then use those boards during your sales cycle and embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.”

As detailed in this article, Why Pinterest is 1,680 Times Better than Facebook, pins are so much more discoverable on Pinterest than other social platforms and for so much longer, which is what makes the platform so advantageous for businesses to use. Unlike Facebook and Twitter, whose posts have a half-life (the time in which the post accumulates half of all its interactions) measured in minutes, the average half-life of a Pinterest post is three and a half months. Because the life of pins lasts so much longer they have a greater potential reach, so businesses can use Pinterest to interact with users much earlier in their purchasing process.

Find your competitors' Pinterest accounts. With a little research, you can discover out what they are actually doing on Pinterest and learn from their actions. So, if you follow your competitors, they will likely do it for you as well. Imitation is the best form of flattery. However, in this case you might just learn some best practices that will help you promote yourself in better ways.
Pinterest is a social media platform that allows users to share visual content, similar to Instagram, but it differs in that every Pin can be linked back to your website or other content. Instagram currently only allows links in ads or in the biography section, so it is not useful if you are looking for traffic to your website, product pages or blog.

So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.

Agreed that it is fuzzy. But if their terms say “no commercial use” and some suggestions state to have a board devoted to your coupons, your URLs, your classes, etc., how is that not violating their terms? I did write directly to Pinterest with my questions asking for clarification and have not rec’d a response yet. If they are ok with this fuzzy use, I’ll be jumping on board… but for now I am leery. Especially because as an artist myself and as a website designer working with artists who are especially sensitive about copyright issues, one would never take another artist’s image and post it on their business website or blog, or publish it on their printed brochure, w/out the artist’s permission. if a business sets up a Pinterest series of boards and utilizes other’s pics to generate interest in their business… that opens up a huge can of worms. Example – a landscape design firm starts a business board and pins other people’s images of gardens, stone walkways, etc., and suddenly business picks up because interested customers just found their Pinned boards interesting. They didn’t pay for those images or obtain permission to use them – free stock photography! It is VERY fuzzy!
Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.

Facebook, Twitter, Instagram – they’re the go-to social media platforms for dropshippers and ecommerce entrepreneurs looking to promote their brand. But, are you missing a trick by ignoring the often overlooked Pinterest? Definitely – and we’re here to equip you with everything about Pinterest- including why use Pinterest, Pinterest marketing tips, Pinterest marketing ideas and much more in order to create and execute a killer Pinterest Marketing and Pinterest Ads strategy.

Group boards are community boards for invited members to pin on the same topic. The sorts of boards you want to participate should have the following. First, they should be well curated. Next, they should have a good number of active member. Lastly, they need to have moderators who are quick to remove people who violate the spirit of the group board.
Include CTAs in your visual. The visual you use in the promoted pin should focus on catching the user's attention in a feed full of other appealing pins. Including direct CTAs in your visual will not just take away the visual appeal from your pin, but also get your ad disapproved. Make use of "soft" CTAs (like "Here's how to write a compelling blog post") when promoting a checklist you'll be redirecting them to.
Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show on your Pinterest presence as well. You can only select the cover photo if you are the owner of the group board. One of my newest collaborative boards is my Pinterest Tips for Success board. All the pinners are fantastic about adding great content and sharing their Pinterest skills.
Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use. Plus, Pinterest users have the highest purchase intent of any other social media users. Let’s discuss some more ways small businesses, like yours, can benefit from creating a presence on Pinterest.
Group boards are community boards for invited members to pin on the same topic. The sorts of boards you want to participate should have the following. First, they should be well curated. Next, they should have a good number of active member. Lastly, they need to have moderators who are quick to remove people who violate the spirit of the group board.
Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC).
Pinterest allows you to target Promoted Pin Ad Groups to your own audiences. These warm audiences tend to convert to website visits, sales, and email signups at a higher rate than do strangers (cold audiences). In fact, some (including ME) have seen click-through rates 3X when using visitor targeting. They’re very easy to set up at Ads > Audiences.
Thanks so much for your wonderful comment! I’m humbled by your warm words. As for making money on Pinterest, I think you need to focus on list building via Pinterest first. From there you can start creating pins to landing pages and then upsell once they are on your email list. You can also create pins that direct to Amazon or to your digital product. I hope this helps!
Traditionally, you could only access Pinterest via its web app platform. Now it's available on your desktop thanks to Pokki. By creating folders to organize the content you find online into pinboards, you'll be able to tailor your interests and even organize them into more specific sub-categories to make them searchable to other users on Pinterest. You can add an image to your Pinterest pinboard by uploading images saved on your computer directly to the app.
If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info (if you use the Pinterest tag), or their mobile ad identifier settings (if you share app activity data with us).
I’ve done some thinking this past week, and I really don’t have much of a Pinterest strategy 🙂  But I do think what has worked for me, and would be my best tip, is that almost all my pins are things I truly like and that fit in my niche of homemade and DIY projects.  People who choose to follow me on Pinterest know that they will find pins and more ideas on the same subjects that brought them to my blog.  And if they found me on Pinterest first and have then come over to my blog, they will again find lots of info on the same subject as the type of pins they found interesting. I think this gives some continuity to my brand and continues to give me an authentic voice on my subject.  
My wife got me into Pinterest which I initially just wrote off as “another” social media site. Great article Beth. I will have to follow you and see how to use all these techniques first-hand. It seems like the web in general is evolving into a more picture oriented communication medium. Pinterest is the future, here now. I can see Google having a picture based search only option in the not too distant future.

Yeah, Anshul, I gotta admit – I didn’t see the point of Pinterest for a long time. I thought it was another pared-down Facebook knock-off. But then I started using it and can really see all the different ways it can be used for marketing. Plus, it’s now driving over HALF the traffic to my site, and I’m just getting started! I saw an immediate boost to traffic and mailing list signups. It’s been a huge boon for me.


Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.

Pinterest marketing is for those that want to increase their brand or company awareness, get more traffic to a company website or increase overall revenue. If any of these is a goal, you should consider using Pinterest as part of your marketing. There are surprising industries that are doing incredibly well on Pinterest like financial advisors, banks, attorneys and tax advisors.
Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.
Then, I’m about to help you. Instead of rehearsing all the old news (like updating your profile pic and getting a business account. duh!) I tried to focus on very actionable items. Unique techniques I use every day that helped me drive a constant 5,000 visitors to my site. each. day. The information is based on official interviews and quite a couple of e-mail conversations with Pinterest (so no urban myths, sorry!), but also empirical evidence from stuff that worked out for me.

So, how do you do this? It all starts with creating great content – otherwise known as “pins” – to share on Pinterest. Unlike most social media platforms, success on Pinterest is not dependant on the number of followers your account has. Content on Pinterest has much more reach, and a reach that mimics the algorithm of search engines, so it’s much easier and more seamless for users to see and engage with your content even if they aren’t following you on Pinterest. This means that it’s still possible for brands to get excellent reach and engagement on their Pinterest content even if they don’t have a large following on the platform.


Social Warfare is one such WordPress plugin that enables the use of social share buttons and Pinterest marketing. Besides being able to use it to set a custom Pinterest image and fallback, their Pro version also has a unique feature called “Pin image for browser extensions”. When turned to the ON position, this toggle adds your custom Pinterest image to the choice of images to Pin when a visitor uses a browser extension to Pin. Social Warfare Pro starts at $29/year for a one website license.
Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.
Create Boards that tell a story or create a lifestyle – don’t just create product Boards. 72% say the platform helps them to find ideas for everyday life: Use insights (below) to understand what stories appeal to your target audience and use this to fuel your Board ideas and give your followers the inspiration they’re after. Stay true to your brand, get creative and have fun.
To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can claim your business’ Pinterest account on Instagram, Etsy, and YouTube so your followers can easily learn about the other platforms you’re on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.

If you already have a Pinterest business account, make note of the traffic that Pinterest is currently sending you. You should track progress on a regular basis - it tells you if your marketing efforts are paying off, or not. This also applies to newbies on Pinterest - even though you do not have any historical data to benchmark against, monthly tracking will be helpful to monitor future progress.


In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010). Pinterest has become another vital channel to reach prospects or current customers and be a touch point in your consumer marketing funnel.
When you publish your post, you pin that post to Pinterest. Usually people pin that first pin from their blog to their own board. Then you go to THAT board and pin THAT pin. You don’t make a new pin or go back to your blog and pin it again. You want to establish repins, or shares, on that ONE pin. So repin that ONE pin over and over again and others will repin that pin for you!
Yeah, Anshul, I gotta admit – I didn’t see the point of Pinterest for a long time. I thought it was another pared-down Facebook knock-off. But then I started using it and can really see all the different ways it can be used for marketing. Plus, it’s now driving over HALF the traffic to my site, and I’m just getting started! I saw an immediate boost to traffic and mailing list signups. It’s been a huge boon for me.
I started using interval because I was hugely paranoid about spamming group boards (it took me ages to even get up the courage to post anything to the first one, lol) and mainly because I thought it would be good to drip the content out over time rather than in one big rush. Initially I thought that I could just keep each pin cycling through my group board list indefinitely, but that doesn’t take into account that as I make more pins, they start to stack and I might overwhelm the boards.
Pinterest is one of the biggest search engines on the internet, so treat it as such with regards to keyword research (and use). Although a full primer on Pinterest SEO is outside of the scope of this article (though let us know if you’re interested in a ffollow-uparticle on the topic in the comments!), the principals are largely the same as SEO for Google.
By choosing the right category for your content to be shared in, your Pins and boards will become more searchable for users looking to discover content similar to that of your business. Users can search for specific categories on Pinterest or simply go to the “Categories” section of any profile on the platform to view all content related to the topic they’re searching.
“Pinterest has nearly five million users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site.” That’s really impressed. So I see that Pinterest maybe will become the must-join social channel in this year. Easy to use with Pin button, I think all business should try it. And sure I will start with it now. Thank you for your great article.

Thank you for the detailed info. Joining Groups makes so much more sense. Great advice! I am a new blogger, http://www.justordinarymom.com, and still learning all the in’s and out’s of getting it started. Needless to say, it has been a challenge. I just posted my FIRST Pinterest post and I am just excited I was able to do it! Now just getting it seen.
Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.

My fiance is a avid user of Pinterest and is on it all the time via her iPhone. Although we have researched various ways to use Pinterest as a marketing strategy, keep in mind that the demographic mainly caters to a female audience ages 25-55. We believe that Pinterest can be a very effective marketing hub, for specific types of business like wedding planners and floral businesses, not so much a law firm or auto mechanic shop for the time being.
By choosing the right category for your content to be shared in, your Pins and boards will become more searchable for users looking to discover content similar to that of your business. Users can search for specific categories on Pinterest or simply go to the “Categories” section of any profile on the platform to view all content related to the topic they’re searching.
Continue to bid aggressively. The good thing about Pinterest advertising is that you only pay for the number of clicks you get. Thus, marketers should continuously measure performance and adjust their bid prices accordingly to maximize results. While the initial bid could be high, once the ad gains momentum, you'll see a drop in bid price, especially with pins that receive a high level of organic engagement and interaction. The idea is to keep testing your ads and bid aggressively to optimize your clicks and conversions to meet your goals.

Oftentimes, our own audiences are pretty small, which means we can’t get the reach and clicks we need. So, starting a new ad group using an actalike is a great way to find people with similar interests and behaviors and increase your impressions 30X while keeping CTR high. Start with a 1% similarity and branch out from there if you need still more.


The creators of this software intended to help you maximize your Pinterest strategy. The Tailwind app works well for bloggers, business owners, social media managers, and beginners alike. It also supports Instagram besides Pinterest. The full list of included tools is too long to fully expand upon. However, here’s a sneak peek of what you can expect to get out of Tailwind.
18. Not telling anyone your business is on Pinterest. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) to spread the word. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content.
18. Not telling anyone your business is on Pinterest. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) to spread the word. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content.

How to Run a Pinterest Contest Without Breaking the Rules: Are you aware of Pinterest contest rules and regulations? After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require that contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines. This article explains what you need to know to run successful and compliant Pinterest contests.
I share Andrew’s perspective, but I would phrase it differently — be relevant! As a brand, before you jump in spend some time “listening” or observing to get an understanding of the platform and then map your Pinterest strategy accordingly. Look at your target audience, the types of boards they’ve created, and the content they’re pinning. How does your content fit in with that? How does Pinterest fit with your overall social marketing/business strategy?
Interest targeting and keyword targeting, however, hold more value than they’re typically given on other platforms. Choosing the right keywords is essential to ensuring your content pops up in the right searches organically, and the same is true for ad targeting. Choosing the right interests will help Pinterest place your ads with users who are most likely to be interested in seeing them when browsing.
Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.

Great post Tiffany! You write in such a common sense, matter of fact way that resonates with me for sure! I love what you said about Pinterest being a site dedicated to problems and solutions. I’ve taken many free and paid courses teaching how to use the Pinterest search bar for blog ideas, but once again, I love how you simply the process and make it make sense! Bravo to you and congratulations on your success!
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Before choosing keywords, do your research. Check keywords using Google’s AdWords Keyword Planner, KeywordSpy or whatever tool you’re comfortable using. Also, do some research on Pinterest. Enter the keywords you’re considering using and see what comes up. People use Pinterest search differently than they use Google and other search engines, so it’s helpful to see the phrases the Pinterest community uses.
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