Shopify users – this is really simple to do. Select the Add HTML tag option, copy the full meta tag, head over to your Shopify admin > online store > themes, on the appropriate theme click actions > edit code, click on the layout section, click theme.liquid and then paste the full meta tag onto a blank line directly under the opening tag. And then save. (More detailed instructions here).
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They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
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If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.
Pinterest is all about the visuals. From infographics, to charts, to advice guides, your brand should increase your visual content in order to reach your audience. General Electric (GE) is a great example of a company that uses Pinterest to show off their products. GE has a board called “Badass Machines,” which illustrates different technologies that are produced by the company. Examples include wind machines, aviation engines, and locomotives. While any company can post pictures of their products, GE does things a little differently: They post visually stunning images that are either filtered through an editing program or taken at an interesting angle. The combination of the two amps up their Pinterest page, while promoting their brand in a cool new way. This is something any B2B organization can do, no matter the product or service.
Hi! Great post! I’ve only just gotten back to Pinterest after ignoring it (I know, I know) and just started using Tailwind. What do you mean about dripping your posts over the course of a week or month? What exactly is the strategy there, and how do you do it? Also, how do you get 100 recommended optimal times with the free tailwind? They only offered me three optimal times to start. Did you just add to that general time period manually, or am I missing something? Thanks!
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
Great experts here Sue! I loved reading through all of this. Especially was interested in what Ilene Smith said about the "Picked for You". I had not noticed that one factor about them...that they are all new. But it happened to me the other night. 4 pins from the same board went crazy all at once (crazy like I don't see on food content that is not my niche). I know it was Pinterest showing these "appetizers" to other users in Picked for you. And within a few hour it was over! So TRUE! Consistent pinning all day long is important!
Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
Think about creative ways to showcase your product and your brand visually. After studying the performance of 50,000 promoted Pins, Pinterest found that lifestyle images generally outperform product images. For instance, fashion and style Pins showing products in use in real life saw 30 percent more clickthroughs and 170 percent higher checkout rates than those showing the product alone.
I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.
This has a very important implication: The more engaged and loyal your followers are, the faster your pin will take off. Pinterest has said the number of followers did not matter as much as the percental engagement. This, however, also means that users who built their accounts organically (as opposed to follow/unfollow techniques), will have a bigger benefit.

The answer is two! I discuss more WHY in this post, but when we are resharing our top evergreen or seasonal content, you should be pinning directly from the landing page/blog post, OR, using Tailwind to reschedule the pin. All pins from Tailwind will also count as ‘fresh pins’. Pinterest is really favoring new and fresh content, but you don’t have to constantly churn out new content. The next tip can help with that!
Since many Pinterest users utilize Pinterest to save creative ideas, informative content and unique products to go back and purchase them later, Pinterest is an ideal tool for businesses selling services, products or promoting your content. In fact, 93 percent of users plan purchases with Pinterest, and 87 percent actually make a purchase because of something they saw on the platform.

The content saved by users is distributed to a wider audience by the Pinterest algorithm in people’s home feed and search results. As a business, your aim is to make your content inspirational and discoverable, so that it gets seen, saved (i.e. shared) and clicked as often as possible. Helpful content, keywords, and high-quality images are essential ingredients for success on Pinterest.
Join Pinterest group Boards. Group boards are shared boards where many different users are invited to contribute. They are differentiated from personal boards by the use of a special group icon. Pinners who follow the group Board show up as followers of the owner only, but all Pins to the group Board, from all contributors, can show up in the home feed of every Pinner who follows it. Think of the implications of joining a group Board with a contributor who has over 100,000 followers! Use a tool like PinGroupie to determine which group Boards you should seek membership to.

Many business owners underrate Pinterest in its power to be used as an effective digital marketing tool. Considering Pinterest user base of 70 million along with the credit of being the fastest growing social media platform in the world, there is immense potential for businesses to tap Pinterest effectively to visually advertise their products, drive traffic to company website and boost sales.
This checklist serves as a lead magnet to attract the right people to sign up for her mailing list. She included a sign-up box for this checklist in relevant blog posts and regularly published these articles on Pinterest. Besides organic pinning, she also promoted some of the pins to a more closely targeted audience through a paid Pinterest ad campaign.
When we first created Pinterest back in 2010, the idea was to give people a place to collect ideas they found around the internet. But it quickly became so much more than that. What started as a site used by a dozen of our friends grew into a worldwide community of more than 250 million people. A handful of Pins grew into four billion boards, each representing someone’s plans for the future—from epic dream trips to what’s for dinner.
It is more effective to Pin multiple times a day than to Pin all at once. This is because the more consistently you Pin, the more Pinterest’s Smart Feed will show your pins. Your goal is to Pin five times per day. You can work up to this number by starting with two pins a day of your content and two repins. However, to be most effective you want to work up to pinning and repinning 10 times a day.
Hi Elna, this an easy awesome article, I very new to pinterest; I am a small youtuber ( braid, home remedies, makeup reviews) I joined pinterst today because I want to grow my channel. I am lost here lol, everything is new and a bit confusing, I have just posted three videos ( how to do a french braid, how to cornrow and how to do african stretching hairstyle) can you please check my pinterest page and please give me feedback I really need it. Yes I hate follow me I follow you back, that method is big on youtube, I did that when I first started and it’s not good at all.
Again, with your advice above, it’s time to protect your own investment and create a winning solution for yourself as a photographer or graphic artist. Make watermarks that are visible and stand out on the Pinterest page.(screenshot example: http://flic.kr/p/bu6PG6) and put out goodies for the Pinsters in clearly labeled and keyword friendly folders and sections on your web site. Many many photogs use flash sites for their portfolios which you can not pin.

The connection between Pinterest and blogging is crystal clear and can be significantly beneficial to most bloggers. SEO, or search engine optimization, helps blogger content to be seen by the millions of potential readers conducting searches on sites such as Google and Bing each day. Imagine that Pinterest is one more place for potential readers to both find and share your content, but rather than searching on Google or Bing, they’re searching on Pinterest itself.


If you already have a Pinterest business account, make note of the traffic that Pinterest is currently sending you. You should track progress on a regular basis - it tells you if your marketing efforts are paying off, or not. This also applies to newbies on Pinterest - even though you do not have any historical data to benchmark against, monthly tracking will be helpful to monitor future progress.
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
One example of a successful campaign was the one that they ran last year. The furniture retailer realized that back-to-school was one of their key seasons because students are going to college and they have both limited budgets and space. Add that to the fact that about 50% of millennials use Pinterest, and there’s a massive opportunity for selling to college students.
6. Mixing your personal interest boards with business-related boards. There are actually a few instances where I’ve seen this done successfully, but overall this tactic doesn’t work. Are your customers actually interested in the recipes you’re considering trying or the table settings you want at your fantasy wedding? Probably not. Keep your business account for your business and your personal account for your personal interests.
Part of the reason behind the furniture store’s Pinterest success is that the audience is already 'engaged' in projects like décor, so the people that use the app or site are essentially already planning to purchase specific products. IKEA has also taken advantage of Pinterest's new advertising formats such as shopping ads, which has helped them lower their cost-per-click (CPC).

Pinterest can definitely be a useful tool for growing your business or getting exposure for new products. The capabilities of this kind of curatorial site allow you to showcase the taste of your brand in a whole new way, and definitely speak to a specific and powerful demographic. When done right, Pinterest is a great way to enhance your online presence, so have at with the pins!
Businesses which focus on highly visual advertising, such as interior designers, clothing companies, restaurants and many others can benefit in particular by effective Pinterest marketing. With 72% of Pinterest’s audience being women, it can be an exceedingly valuable tool for targeting specific niches. Besides Pinterest allows you to interact with your customers in ways that other social media platforms don’t. 

One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.
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