Pinterest is no social media channel, but a visual search engine. I’ve lost count how often I repeated this mantra in the last 3 years and recently even Pinterest officials are using similar terms. In the early days of Pinterest, people would follow other users and see what they liked in their feeds. But these days an increasing number of people will use it to search for recipes, wedding inspiration or travel guides. They are searching.

Lastly, under the Social Warfare > Advanced tab, you can set a number of global Pinterest options such as telling Social Warfare to use your feature image as a fallback when you don’t add a Pinterest-specific image to a particular post. You can select the option to have your Pinterest-specific post image automatically inserted into your post, or remain hidden and come up when a visitor is using the Pinterest browser extension.


Pinterest also offers Actalike audience targeting, which is similar to Facebook’s Lookalike feature and Google’s Similar feature. A major difference, though, is that Actalike only requires an audience size of 100 users to create the audience, while Facebook and Google require much larger audiences. Also, with layering and variance of 1% to 10%, your Actalike audience closely resembles your pre-existing audience list, with similar engagement activity. This allows for personalized targeting of new, niche audiences.
Now please, don’t go rushing off writing make-up tutorials on a travel blog. You’d probably have to solve this riddle through content curation. The more often somebody pins one of your pins, the more often they are shown your pins. This should be your ultimate goal. That being said, you could use it as inspiration as well, as even a travel blogger could be writing about an especially tasty local recipe.

Just like other platforms, Pinterest wants you consistently using the platform! As a Pinterest marketer, avoid inconsistency and plopping a bunch of pins on the platform once a week or so. Get into a regular habit of pinning when your audience is using the platform. Using a Pinterest scheduler like Tailwind can help you choose the ‘smart’ times to pin as well as creating a queue so that you don’t have to manually pin, especially if you have difficulty staying consistent. (Psst—want to hear more about Tailwind? Check out my posts here).
I have a site selling purebred and designer puppies. I’ve really been using Pinterest as a way to share great photos of puppies, but after reading this article, I will have a more focused and targeted approach. The puppies get lots of attention as it is, just trying to figure out how to convert that into puppy adoptions now. Thanks for the good read!
This is a slightly less automated option, but you can upload your content to Pinterest and save it to a “Secret” board that your followers – and any other users on Pinterest – cannot see, and then when you’re ready for the pin to go live to your Pinterest audience, you can re-pin the content to a non-secret board. You can’t automate the re-pinning process, you’ll have to do it manually, but at least your content will be ready to go in Pinterest, you just have to re-pin it to a non-secret board.
Hi Liz – I wrote you an email about this – I don’t think Copyblogger allows full republishing of articles, but you check with the Copyblogger team for details (see the contact info in my email). For a more detailed text on Pinterest marketing, you could also check out my upcoming book, “Pinfluence: The Complete Guide to Marketing Your Business with Pinterest” which will be available in just a few weeks (on July 3rd).
Start Pinterest group Boards. Besides seeking membership in a popular Pinterest group Board, you might also seek to start one and invite your customers. This can help you to establish social proof, thought leadership, or perform customer research. A social proof Board could be created to invite people to show off how they use your product. A customer research Board can be used to invite customers to provide input on future or current products.
Yeah, Anshul, I gotta admit – I didn’t see the point of Pinterest for a long time. I thought it was another pared-down Facebook knock-off. But then I started using it and can really see all the different ways it can be used for marketing. Plus, it’s now driving over HALF the traffic to my site, and I’m just getting started! I saw an immediate boost to traffic and mailing list signups. It’s been a huge boon for me.
Your anchor board is a board where you only pin your own content and they all lead people to your blog posts, website or landing pages. (I suggest creating this even if you haven’t created your own pins to go in it yet. We will work on that in the next step.) You should name it something obvious such as “Best of BLOG NAME” so people know that you pin your own content in there.

Health & fitness are one of the most popular content categories on Pinterest. New York studio Kettlebell Kickboxing has built a strong profile on Pinterest because they do a fantastic job describing why potential customers should come in and join them in their profile. They explain their program and why it benefits users in just a few words. Their boards also reinforce this. For example, their Kettlebell Boxing board features articles and resources about why the program works so well.


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Two of my consumer brand clients – Imperial Sugar and Dixie Crystals have seen a huge influx of traffic from Pinterest. In fact, in less than 30 days, Pinterest leapfrogged over Facebook in terms of referral traffic to our online recipe database. It’s the perfect medium for sharing recipes and tracking what types of recipes our community wants to see more of. You can find the boards at http://www.pinterest.com/imperialsugar and http://www.pinterest.com/dixiecrystals to see what we’ve done.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms and the above advertising guidelines. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they apply to features like audience targeting.
If you already have a Pinterest business account, make note of the traffic that Pinterest is currently sending you. You should track progress on a regular basis - it tells you if your marketing efforts are paying off, or not. This also applies to newbies on Pinterest - even though you do not have any historical data to benchmark against, monthly tracking will be helpful to monitor future progress. 

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Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.


The next part of this step is to confirm your website. In the first step, you were asked to insert your website into your profile details. While that shows up publicly on your account (and might even send blog traffic your way from people that found you and loved what you pin), Pinterest needs to know that you actually own the account for them to give you sensitive details about it.

When pinners save something, it provides a clue to Pinterest on what the person is interested in so that they can build a unique and optimized smart feed for that individual. Also, make sure to create pins with great images to maximize the probability that people will save them. You also want to make sure your descriptions and board names are keyword optimized.
How to Run a Pinterest Contest Without Breaking the Rules: Are you aware of Pinterest contest rules and regulations? After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require that contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines. This article explains what you need to know to run successful and compliant Pinterest contests.
Chrome Extension - Using the OneUp Chrome extension, you can easily schedule many images at once from any website, such as sunsets for example. You can choose which images from the website you want to post to social media, bulk update or individually update the descriptions and links for each post, then schedule them to be posted with a set interval (such as every 60 minutes), or choose custom dates and times for all of them.
The answer is two! I discuss more WHY in this post, but when we are resharing our top evergreen or seasonal content, you should be pinning directly from the landing page/blog post, OR, using Tailwind to reschedule the pin. All pins from Tailwind will also count as ‘fresh pins’. Pinterest is really favoring new and fresh content, but you don’t have to constantly churn out new content. The next tip can help with that!
Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.

One of the many benefits of having a business account is that you can create private boards that are not publicly visible to Pinterest users, and with these, you can compose Pins that you later deploy as part of a campaign. (If you are unable to locate a Pin that you want to promote, be sure to check if it’s in a secret board, as Pins can only be promoted from public or protected boards.)


Create Boards that tell a story or create a lifestyle – don’t just create product Boards. 72% say the platform helps them to find ideas for everyday life: Use insights (below) to understand what stories appeal to your target audience and use this to fuel your Board ideas and give your followers the inspiration they’re after. Stay true to your brand, get creative and have fun.

13. Not adding a pin description or link source to pins. You can write up to 500 characters within a pin description so don’t skimp on the information you add! Use keywords related to your business, words or phrases people would search for, and relative hashtags to maximize your description’s context. When appropriate, link back to your website, other social networks, and your blog to drive traffic to your business.
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