Pinterest promoted pins will help you draw attention to a certain pin when you have something special or unique that you want to feature, such as an event, promotion or special article. They will also help you get exposure to people who don’t yet follow your business on Pinterest. Promoted pins are great for seasonal content, time-sensitive material or anything that you need to drive more drive attention to.
Continue to bid aggressively. The good thing about Pinterest advertising is that you only pay for the number of clicks you get. Thus, marketers should continuously measure performance and adjust their bid prices accordingly to maximize results. While the initial bid could be high, once the ad gains momentum, you'll see a drop in bid price, especially with pins that receive a high level of organic engagement and interaction. The idea is to keep testing your ads and bid aggressively to optimize your clicks and conversions to meet your goals.
You should not pin your own content always. This rule of thumb is important because you want to keep your content fresh and dynamic to keep your readers reading. Rather than just pinning your own content, pin content related to your business, interesting images, quotes and mix in your products and articles. Create a different board that cover your targeted customer’s interests. This will also allow you to feature your best products beside them.
A great post! This is Misato from https://fitwirr.com/. When I initially started, I grew my followers the very similar ways as yours – group boards, long images, Tailwind, etc.. One thing I really appreciated Tailwind was they give you stats on each boards’ ROI. The boards with most followers, activities, etc.. were all there, and it helped me narrow my focus and really understand what people are interested in and wanted to see more of.
How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.
Think about creative ways to showcase your product and your brand visually. After studying the performance of 50,000 promoted Pins, Pinterest found that lifestyle images generally outperform product images. For instance, fashion and style Pins showing products in use in real life saw 30 percent more clickthroughs and 170 percent higher checkout rates than those showing the product alone.
Pinterest has confirmed they do crawl the website linked to the pin. So, it’s quite important that your pin & pin description match the actual content on your website. For now, they are probably just scraping the metadata (descriptions, title, etc). But still, it’s nice to know that an SEO optimized article will also send a stronger signal to Pinterest.
If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.
How are you and your family doing, I hope all is well. My name is Larry Ward Sr. I was searching through Pinterest for boards to follow. I came across your blogging post, I’m interested in being a blogger. I don’t have any experience how can I learn how to write good blogs. This is something I have been wanting to do for a very long time. Any advice you have to get me started on my journey would be appreciated. I love the details and sources that you provide. Thank you for all your help sincerely
Like we said at the beginning of this article, Pinterest is optimized for brands because Pinterest users love to discover new products and businesses on the platform, so Pinterest makes it easy for businesses to use it to promote their products and brand. Because of this, they have plenty of great resources that can help you optimize your Pinterest marketing strategy and get the most out of your Pinterest for business account.
First, complete your profile describing your business including relevant keywords that users will use to search. Next, you are going to want to upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board. As a result, this gives the board an active appearance and people will be more apt to explore your board.
I’ve done some thinking this past week, and I really don’t have much of a Pinterest strategy 🙂 But I do think what has worked for me, and would be my best tip, is that almost all my pins are things I truly like and that fit in my niche of homemade and DIY projects. People who choose to follow me on Pinterest know that they will find pins and more ideas on the same subjects that brought them to my blog. And if they found me on Pinterest first and have then come over to my blog, they will again find lots of info on the same subject as the type of pins they found interesting. I think this gives some continuity to my brand and continues to give me an authentic voice on my subject.
The pin/save button appears directly on your website’s product pages, making it easy for browsers to pin (and share) a link to their own Boards. 5x more easy to be precise. Immediately you’re making it simple for potential customers to engage with you and you’re gaining knowledge of who has pinned content from your website; providing you with an opportunity to engage right back.
One example of a successful campaign was the one that they ran last year. The furniture retailer realized that back-to-school was one of their key seasons because students are going to college and they have both limited budgets and space. Add that to the fact that about 50% of millennials use Pinterest, and there’s a massive opportunity for selling to college students.
Pinterest recommends to add multiple dots on the pin and it will perform better. Tag 3 products or more for a Shop The Look pin because then 3 pictures of the products will show at the bottom. Items under $50 are the sweet spot for Shop The Look as not everyone can afford more expensive items. Or if you have an item that is very expensive, be sure to include comparable items that are less expensive.
How to gain more followers on Instagram? it was a problem to me for a long time. I’d read a lot of blogs and forums about promotion on social media, used hashtags in every posts. Then I found a list of promotions, and checked one by one. There were a good promotions such like instagress.com and massplanner.com and instanobel.com . Unfortunately two of aforcited was closed, so I’m using instanobel now. Good service
Then, I’m about to help you. Instead of rehearsing all the old news (like updating your profile pic and getting a business account. duh!) I tried to focus on very actionable items. Unique techniques I use every day that helped me drive a constant 5,000 visitors to my site. each. day. The information is based on official interviews and quite a couple of e-mail conversations with Pinterest (so no urban myths, sorry!), but also empirical evidence from stuff that worked out for me.