Pinterest automation software can make your life a lot easier if you’re a blogger or business owner who uses Pinterest in their digital marketing strategy. By putting repetitive Pinterest tasks on autopilot, you’ll be able to focus on creating high-quality content and pins rather than spending time on mundane tasks. Daily tasks like pinning and following other Pinterest accounts are important to stay on top of. Unfortunately, they take significant time to complete. This list will detail the best Pinterest automation software solutions currently available. We’ll begin with the most popular solution and end with the lesser-known options.
The creators of this software intended to help you maximize your Pinterest strategy. The Tailwind app works well for bloggers, business owners, social media managers, and beginners alike. It also supports Instagram besides Pinterest. The full list of included tools is too long to fully expand upon. However, here’s a sneak peek of what you can expect to get out of Tailwind.
Promoted Pins (aka Pinterest ads) are a great way to get your Pins seen by more people, creating new exposure for your brand. But Promoted Pins can provide exposure well beyond what you pay for. Internal Pinterest data shows that advertisers get an average of 20 percent more organic clicks in the month following the launch of a Pinterest ad campaign.
Continue to bid aggressively. The good thing about Pinterest advertising is that you only pay for the number of clicks you get. Thus, marketers should continuously measure performance and adjust their bid prices accordingly to maximize results. While the initial bid could be high, once the ad gains momentum, you'll see a drop in bid price, especially with pins that receive a high level of organic engagement and interaction. The idea is to keep testing your ads and bid aggressively to optimize your clicks and conversions to meet your goals.
Thanks so much! So glad you found tips for your Pinterest followers and Pinterest marketing strategy. As for those types of group boards, I wouldn’t worry too much. As a group owner of three group boards, I don’t police them too much so I would suspect many of bloggers do the same! Just make sure to hit shuffle if you schedule your pins that way with Tailwind!
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57. If you’re going to add links in your pins that link back to your website, be sure to tag those links so you can easily identify traffic that Pinterest generates. Such tagging should be at the pin level. The more granular your URL tagging, the better you can measure and analyze the effectiveness of your marketing. (Of course, Pinterest links aren’t the only links you should be tagging and shortening.)
Establish relationships with other bloggers, influencers and pinners. Instagram isn’t the only place where you might want to work with influencers. For example, Target has worked with top Pinterest accounts Oh Joy, Wit & Delight, and Poppytalk. Pinterest is currently looking into creating a tool that makes it easier for brands to work with influencers (Instagram has already done this). Working with influencers might involve creating community Boards, giving influencers products to artfully style and Pin to. If you pursue this type of influencer/Pinterest marketing, you might also ask the influencer to curate content from other creators (kind of like a style guide).
The number one Pinterest tip I can give you is to be true to your brand in your Pinnable images. Create a certain recognizable style. Always use the same font, logo or watermark, and other elements when you add an image to a blog post. Over time people will start to recognize you for your pictures on Pinterest. Those pictures give them an incentive to take a look on your blog to see if you’ve updated lately. That means more traffic for you, all by simply being true to your brand. 
Thanks for the advice, Tamara. I’ve been marketing on Twitter, Facebook, Pinterest and even a little on Flickr. And I’m working on producing blog content now. I knew marketing efforts take longer than a month to be most effective- but after a month I am looking for ways to make improvements and how to better approach my marketing strategy. I feel like my actual marketing messages aren’t ideal- so I’m working on building the blog and filling it with useful content. I’m going to be blogging about what’s going on in our shop, our inspiration, free craft tutorials and crafty business advice- I think that will help with establishing myself as an expert and also building a stronger following. What do you think?
Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.
So, how do you do this? It all starts with creating great content – otherwise known as “pins” – to share on Pinterest. Unlike most social media platforms, success on Pinterest is not dependant on the number of followers your account has. Content on Pinterest has much more reach, and a reach that mimics the algorithm of search engines, so it’s much easier and more seamless for users to see and engage with your content even if they aren’t following you on Pinterest. This means that it’s still possible for brands to get excellent reach and engagement on their Pinterest content even if they don’t have a large following on the platform.
Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found.

Include calls to action in the description. Pinterest doesn’t allow you to use direct calls to action (CTAs) in the promoted pin description, but that doesn’t mean your campaign should lack one. The targeted user needs to know what he is expected to do after seeing the pin. However, it is important to remain contextual and not sound too "salesy." Subtle CTAs such as "Sign up today for a free trial," or "Download this free guide," are things that users will still engage with.


People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. That means they are excited to see posts from brands in their feeds. According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.
Thank you so much for sharing. I started my blog a few months ago and it has been a slow process for me to setup and grow my blog. I haven’t had the traffic needed so I read your article to see if you had any tips. You have definitely added insight so I will try to implement tailwind to more followers. I am so excited and ready to see my blog grow and my followers increase.

Just a heads up to Beth and everyone else at CopyBlogger. I pinned this post to my board “Craft Advice and Blogs” to save it to read again later and though it was repinned 30-ish times, 3 people were upset about it and someone claimed they reported me for pinning it. I don’t know what the hell they’re upset about??? Have I done something terribly wrong?
25. Thinking that B2Bs don’t belong on Pinterest. As a B2B on Pinterest, there’s actually a lot you can do to humanize your brand and tell your story through visuals. Pinterest allows you to showcase the people that make your business a success, industry statistics or news, your brand’s content or useful information, and tips your customers can benefit from. You don’t need to be a retail brand to be successful on Pinterest either. Just take a look at the Constant Contact page. We’re an email marketing company and we’re close to having 70,000 followers!
With these, expect to see higher CTRs; however, be sure that your ad-to-landing-page experience and messaging is seamless, or the influx of more clicks can also lead to higher bounce rates and wasted budget. For a better rate of success, test One-tap Promoted Pins with warmer audiences so that they are more likely to convert after they click through.
The typical Pinterest Software Engineer salary is $133,518. Software Engineer salaries at Pinterest can range from $106,654 - $197,484. This estimate is based upon 82 Pinterest Software Engineer salary report(s) provided by employees or estimated based upon statistical methods. When factoring in bonuses and additional compensation, a Software Engineer at Pinterest can expect to make an average total pay of $139,998 . See all Software Engineer salaries to learn how this stacks up in the market.
Pinterest loves new pins. So, if you could, you should be sharing new pins, preferably all pointing to your website all day. BUT at the same time, you want an engaged audience. The way the smart feed works now, users who repinned one of the pins on your boards are more likely to see more of your pins. So, making use of proven content from other people (by repining) can still help you gain traction.

Writing targeted, specific and compelling descriptions of your boards will make them easier to find for your audience as well. A Pinterest board description can be up to 500 characters, but most descriptions should be a sentence or two with 25 words being the ideal length. You want your board descriptions to use two to four targeted keywords and be as industry-, niche- and content-specific as possible.
If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info (if you use the Pinterest tag), or their mobile ad identifier settings (if you share app activity data with us).
Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations for any country or region your ad is targeting. Ads for consumer loans, for example, must disclose things like the APR, repayment period, fees and costs, penalties, and information about the lending institution.

Pinterest operates differently than other popular social media platforms. Many people don’t use the network for broadcasting content to their followers — they use it to save valuable ideas, products, and content for a later time. Since many consumers save products to go back and purchase them later, Pinterest is the perfect tool for businesses selling products or content. In fact, 93% of users plan purchases with Pinterest, and 87% actually make a purchase because of something they saw on the platform.
This is a slightly less automated option, but you can upload your content to Pinterest and save it to a “Secret” board that your followers – and any other users on Pinterest – cannot see, and then when you’re ready for the pin to go live to your Pinterest audience, you can re-pin the content to a non-secret board. You can’t automate the re-pinning process, you’ll have to do it manually, but at least your content will be ready to go in Pinterest, you just have to re-pin it to a non-secret board.
Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations for any country or region your ad is targeting. Ads for consumer loans, for example, must disclose things like the APR, repayment period, fees and costs, penalties, and information about the lending institution.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
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