Promoted pins are essentially advertisements that business accounts can pay for to guarantee reach to a certain audience. Any Pinterest business account can purchase a promoted pin, they look like standard pins on the interface and they work like typical PPC ads. One of the main advantages of promoted pins on Pinterest is that they actually get just as much, and sometimes even more, engagement than standard pins. Just because they’re an ad, it doesn’t detract users from engaging with the pin which is good news for brands. Learn more about Pinterest’s promoted pins here and the different audience targeting options here.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.
Since many Pinterest users utilize Pinterest to save creative ideas, informative content and unique products to go back and purchase them later, Pinterest is an ideal tool for businesses selling services, products or promoting your content. In fact, 93 percent of users plan purchases with Pinterest, and 87 percent actually make a purchase because of something they saw on the platform.
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Yeah, I’m seeing the same things, Linda – that was the inspiration for the document. I’ve also been working with my clients on getting started with Pinterest marketing, and the main issue that I see is a lack of focus or strategy. I think because Pinterest is so much fun, people just sort of leap in, pin a couple of images, and hope for the best. But strategy is just as important with Pinterest as it is with other social media tools like Facebook or Twitter.
Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.
You likely already have a number of Boards on your Business Pinterest Account. If not, you need to stop right now, and create Boards that resonate with both your business and your market. Pin it full of mixed content like products, household tips, lifestyle images and more, all revolving around your Board theme. Post related links back to your blog, too.

Thank you so much for sharing. I started my blog a few months ago and it has been a slow process for me to setup and grow my blog. I haven’t had the traffic needed so I read your article to see if you had any tips. You have definitely added insight so I will try to implement tailwind to more followers. I am so excited and ready to see my blog grow and my followers increase.


If you've been using Pinterest lately, you might have noticed three kinds of pins: those from people you follow, those that are suggested for you, and promoted pins, also known as Pinterest Ads. Over the last five years, as the CEO of AutomateAds.com, I've managed and scaled tens of millions of dollars in ad budgets across Facebook, Google Adwords, Instagram and more. I've been testing Pinterest's promoted pins product for well over a year now, and I believe it's a massive opportunity for brands to drive sales and leads.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Pinterest is a highly reputable business, and use of their website is unlikely to give you a virus. However, it is possible to click on pins that lead to sites hosting malicious content, such as viruses or malware. Pinterest does not monitor the integrity of linked websites, so always be careful when leaving the main site. When using browser extensions to increase the site’s functionality, only download and install extensions from sites you trust.
To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can claim your business’ Pinterest account on Instagram, Etsy, and YouTube so your followers can easily learn about the other platforms you’re on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.
Yeah, I’m seeing the same things, Linda – that was the inspiration for the document. I’ve also been working with my clients on getting started with Pinterest marketing, and the main issue that I see is a lack of focus or strategy. I think because Pinterest is so much fun, people just sort of leap in, pin a couple of images, and hope for the best. But strategy is just as important with Pinterest as it is with other social media tools like Facebook or Twitter.
First, complete your profile describing your business including relevant keywords that users will use to search. Next, you are going to want to upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board. As a result, this gives the board an active appearance and people will be more apt to explore your board.
Businesses which focus on highly visual advertising, such as interior designers, clothing companies, restaurants and many others can benefit in particular by effective Pinterest marketing. With 72% of Pinterest’s audience being women, it can be an exceedingly valuable tool for targeting specific niches. Besides Pinterest allows you to interact with your customers in ways that other social media platforms don’t.
To market to your target audience, you should create a Pinterest business account. As mentioned, this free account provides you with access to Pinterest Analytics (which we’ll review in more detail shortly) and other handy marketing features such as a profile that clearly states you’re a business, Pinterest widgets, and Pinterest tag. If you already have a Pinterest account and want to convert it into a Pinterest business account, you can also do that without losing any of your content or work.
May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster
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