PinPinterest is exactly what it sounds like. It’s purely for Pinterest automation. You can set up your account to automatically pin, follow, unfollow, and like. They offer a no-subscription pricing setup. Just select the number of days that you’d like to pay for in advance, and you will not be charged any kind of recurring fee. Regardless of what pricing plan you choose, all of PinPinterest’s plans work out for less than $1 per day.
The content saved by users is distributed to a wider audience by the Pinterest algorithm in people’s home feed and search results. As a business, your aim is to make your content inspirational and discoverable, so that it gets seen, saved (i.e. shared) and clicked as often as possible. Helpful content, keywords, and high-quality images are essential ingredients for success on Pinterest.
I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.
 I’ve seen articles advising on the best times to Pin as well, but I generally take these with a pinch of salt as the content I pin spreads across International time zones. Also, you’ll find that a good pin will have a MUCH longer shelf-life than something on Twitter or Facebook. People are still pinning my old stuff months later – that simply doesn’t happen on most other social networks!
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
Give your paid pin time to get ranked by the Pinterest algorithm - it takes click-through rate into account, so it’s best to leave it to run for a little while, at least 7 days, to let it gain momentum. The longer the campaign, the easier it is for Pinterest to optimize performance. Campaign results for the same pin or ad group (group of promoted pins) can vary enormously, depending on duration.
So, please whatever you do, don’t just post product photos. Do you remember that study done by The University of Minnesota? Well, diversity of pin was the 8th most important factor when users were deciding whether to follow an account. So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy.
Sure, we’ve just told you that Pinterest is a visual medium—but great visuals alone are not enough to create serious engagement. Make the most of the description field to tell viewers exactly what they will get if they click through to the linked content on your site. Make sure to include your most important keywords to help your Pins appear in search (but, of course, be sure to do this in a natural and helpful way rather than engaging in keyword stuffing).
The Mojo Spa in Illinois has a very unique, distinctive brand. They create good-for-you cosmetics in an affordable price range, and the creator of the company calls herself the “Willy Wonka of beauty.” Their Pinterest does a remarkable job of capturing the whimsical and wonderfully quirky nature of their brand while promoting their products simultaneously. Just in case users aren’t familiar with their brand, they give you a summary of who they are in their profile bio:
Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, don’t forget to optimize the Cover photos on Pinterest of each board. Lastly, choose a high-quality image that is attractive and bright for your cover photo.

How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.

Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
6. Mixing your personal interest boards with business-related boards. There are actually a few instances where I’ve seen this done successfully, but overall this tactic doesn’t work. Are your customers actually interested in the recipes you’re considering trying or the table settings you want at your fantasy wedding? Probably not. Keep your business account for your business and your personal account for your personal interests.

Followers on Pinterest matter because it allows Pinterest to monitor your content. If your followers see your content and they like it, Pinterest will know which of your pins to show more.  But if your followers don’t engage with your content, for example spam accounts, then Pinterest thinks the content isn’t that good and they will not push it. So it doesn’t matter if you have 1 follower or 100,000 followers, you want them to be liking your stuff.  

Establish relationships with other bloggers, influencers and pinners. Instagram isn’t the only place where you might want to work with influencers. For example, Target has worked with top Pinterest accounts Oh Joy, Wit & Delight, and Poppytalk. Pinterest is currently looking into creating a tool that makes it easier for brands to work with influencers (Instagram has already done this). Working with influencers might involve creating community Boards, giving influencers products to artfully style and Pin to. If you pursue this type of influencer/Pinterest marketing, you might also ask the influencer to curate content from other creators (kind of like a style guide).
In Tailwind, on the side bar go down to “Board List” I think it’s called. From here you create a new list and just add all the group boards in a similar category. So, if you want to break up blog growth into social media, blog traffic, make money, freelance then you would put the appropriate group boards (and yours too) under those corresponding lists.
Thanks so much for your wonderful comment! I’m humbled by your warm words. As for making money on Pinterest, I think you need to focus on list building via Pinterest first. From there you can start creating pins to landing pages and then upsell once they are on your email list. You can also create pins that direct to Amazon or to your digital product. I hope this helps!
6 Ways to Promote Your Business With Pinterest Places: Do you use Pinterest to promote your business? Have you heard of Pinterest place pins? Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest. In this article you’ll learn six ways you can use Pinterest place pins to promote your business or products.
What’s also unique about Pinterest is that when someone saves a Promoted Pin, other people see it in their feeds as well, which naturally encourages increased engagement and drives additional sales. And, although paid ad campaigns end, the Pins themselves last forever, so your ads will never stop appearing in front of users. Advertisers actually receive an average of 20% more clicks in the month after launching a Promoted Pin campaign.

18. Not telling anyone your business is on Pinterest. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) to spread the word. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content.
Use Pinterest to show the trends or patterns happening within your industry and what you’re doing to make strides based on these trends. Promoting industry trends in Pinterest gives your audience different perspectives into their current strategies and what you can do to help them. For example, IBM has a board called “Tech in Healthcare” that shows how different types of data helps them to make better decisions.

Claiming your website isn’t difficult, you just need to be able to access and edit your website’s HTML code. There are two ways to claim your site and it’s either by using a meta tag or by uploading an HTML file, the instructions for which can be found on Pinterest’s Claim Your Website help center page. Check out that page for all the instructions you need to claim your website and there’s also platform-specific set up instructions if you need help tailored to your particular ecommerce platform, such as Shopify or BigCommerce.
By adding more dynamic context to your Pinterest ad, rich pins automatically increase traffic to your website or post-click landing page. Not only that, they also sync with your site to provide Pinterest users with the most accurate information. For example, if you’re promoting a product and that product goes on sale on your website, the new price is reflected in the pin as well.

Thanks so much! So glad you found tips for your Pinterest followers and Pinterest marketing strategy. As for those types of group boards, I wouldn’t worry too much. As a group owner of three group boards, I don’t police them too much so I would suspect many of bloggers do the same! Just make sure to hit shuffle if you schedule your pins that way with Tailwind!


Hi Elna, this was great info. I’m just starting out using Pinterest for a new blog. I’ve taken a few Pinterest courses that cover the Pinterest side of things, but one thing that I’m a bit confused about is the best placement of the Pinterest image inside my blog post. Some blogs have a featured image at the top with a Pinterest image at the bottom, some just have a huge Pinterest image at the top…so I’m uncertain what is the best thing to do!
I check their Blog, Pinterest for Business page, and Pinterest for Developers page frequently. I’m not a programmer, so sometimes I need help with the technical language. I love listening to Cynthia Sanchez’s Oh So Pinteresting podcast for assistance in this area. She interviews interesting and knowledgeable individuals who keep me current! I appreciate her tips too. The action steps she suggests are achievable and make a difference in my Pinning!
You mention linking our Pinterest to our Facebook pages, but if we are a business and have a Facebook page, how can we link our Pinterest since pages don’t really have their own log-in?? If I try to link to Facebook, it picks up my personal Facebook account (and I’m admin of my page.) Do you know if an interface with Facebook pages for Pinterest is coming? Or I’m just going to post links on Facebook to my Pinterest boards is my plan. Thanks for the article-lots of great info!
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.

I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!


Great post Tiffany! You write in such a common sense, matter of fact way that resonates with me for sure! I love what you said about Pinterest being a site dedicated to problems and solutions. I’ve taken many free and paid courses teaching how to use the Pinterest search bar for blog ideas, but once again, I love how you simply the process and make it make sense! Bravo to you and congratulations on your success!
I share Andrew’s perspective, but I would phrase it differently — be relevant! As a brand, before you jump in spend some time “listening” or observing to get an understanding of the platform and then map your Pinterest strategy accordingly. Look at your target audience, the types of boards they’ve created, and the content they’re pinning. How does your content fit in with that? How does Pinterest fit with your overall social marketing/business strategy?
Health & fitness are one of the most popular content categories on Pinterest. New York studio Kettlebell Kickboxing has built a strong profile on Pinterest because they do a fantastic job describing why potential customers should come in and join them in their profile. They explain their program and why it benefits users in just a few words. Their boards also reinforce this. For example, their Kettlebell Boxing board features articles and resources about why the program works so well.
I share Andrew’s perspective, but I would phrase it differently — be relevant! As a brand, before you jump in spend some time “listening” or observing to get an understanding of the platform and then map your Pinterest strategy accordingly. Look at your target audience, the types of boards they’ve created, and the content they’re pinning. How does your content fit in with that? How does Pinterest fit with your overall social marketing/business strategy?
We want people on Pinterest to understand who's promoting content. You can't manage more than one advertiser through a single account or change the advertiser on an account. You also can't create boards for someone else (for example, if you're an agency) and promote stuff from those boards. Instead, you can help someone else promote ads from their own account.
Pinning from websites means you’re adding fresh content into the mix. This kind of rings a bell within the Pinterest hamster cage and says “Woah, hold on a sec, here’s someone providing something new. We like them!”. If the images you’re pinning are high quality, look amazing and link to a valuable source, Pinterest will in turn see you as a valuable user. 
One of the newer concepts to Pinterest is this: Is it better to repin a pin or save directly from a website? I know that’s confusing, so let me break it down. If we want to reshare our content on Pinterest (and you should—read here how I use Tailwind’s SmartLoop to do this), is it better to one, ‘repin’ or save on the Pinterest platform, or two, save from the website using the save tool (or alternatively, schedule a pin on Tailwind).
Great post – your tips are helpful! I joined Pinterest last week (after waiting for my invitation to arrive – nothing like not getting in right away to create more desire to join – lol!), but then wasn’t sure what to do with the site once I got there! I find myself torn between keeping this truly social and fun by posting photos of great clothes, food and images from my backyard chicken blog and mixing in my marketing business. I suppose the beauty of it is having different pin boards that reflect the different interests in our lives. Thanks for the helpful post.
Great post! I started using Pinterest over a week ago and my traffic increased dramatically! I really didn’t expect it! I have a little question… when I pin an image from my blog and get 100 repins for example, let’s say that this results in 500 views on my blog… shouldn’t I be gettin more and more traffic on the following days? I’ve noticed that my blog traffic only increaces when I pin…but I don’t understand how come my traffic is not multiplying as a result of the many repins I get. Instead my traffic goes back down until the next time I pin…
SocialPilot Lite is free to schedule up to 30 pins and post 10 times per day. Their individual plan is $10 a month and comes with considerably more. You can schedule up to 1000 posts in your queue and post 50 times per day. The content discovery tools are limited while the analytics they provide are non-existent in this basic package. Tailwind and even Buffer have a wider variety of Pinterest automation tools available for this pricing level.
I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
Pinterest has grown very quickly attracting both everyday users and businesses. All of them take part sharing great content in the form of images which makes it a very enjoyable and addictive experience. People have been able to do this with ease because there are several wonderful bloggers who share very helpful tips which teach everything from how to navigate the site to using it to promote your business.
I think we need to finish that sentence from Pinterest’s terms of service, for clarification’s sake. It reads, “…you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services. Cold Brew Labs does not claim any ownership rights in any such Member Content and nothing in these Terms will be deemed to restrict any rights that you may have to use and exploit any such Member Content.”
The benefits for marketers are huge. And here’s one of the biggest and best parts of Buyable Pins: Pinterest doesn’t take a cut of your sales. There’s no commission. You keep every dollar you make on the sales you get from Buyable Pins. Though that has the potential to change down the line if Buyable Pins see a lot of success, for now marketers are using them with no drawbacks.
The “People you reach” tab has some extremely valuable information. We always think within our niche, but our followers don’t. They might be interested in travel, DYI home decor, and recipes. It can be a very smart idea to toss in a couple of boards to cover these topics as well. Your end goal should always be engagement, and what better way to engage than with the topics your audience likes?
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