To put it legally: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. Pinterest policy prohibits unlawful discrimination based on race, color, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or any other consideration made unlawful by applicable federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pinterest is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of Pinterest and prohibits unlawful discrimination by any employee of Pinterest.
When I stopped following people and just focused on pinning my follower rate increased significantly. I get anywhere from 1 to 10 new followers a day when before I was lucky to get a few a week. After the death of BB I focused on manually pinning so I could better learn Pinterest. We are going on vacation soon and I think I might need to join TW for fear that the traffic I took so long to build will die. I also hope that it will give me the boost I need to finally hit 25k sessions and join Mediavine. Thanks for the tips! I’ll be implementing them as well 🙂
Pinterest automation software can make your life a lot easier if you’re a blogger or business owner who uses Pinterest in their digital marketing strategy. By putting repetitive Pinterest tasks on autopilot, you’ll be able to focus on creating high-quality content and pins rather than spending time on mundane tasks. Daily tasks like pinning and following other Pinterest accounts are important to stay on top of. Unfortunately, they take significant time to complete. This list will detail the best Pinterest automation software solutions currently available. We’ll begin with the most popular solution and end with the lesser-known options.
Pin too little and people will lose interest in you; pin too much and you risk being unfollowed. Pinterest suggests 10-12 Pins per day, in order to appear more often in your follower’s feed and search results. Of course, this also depends upon the time of day you are pinning. Peak time is between 8-11pm on weekends. These are great numbers and times to start with and to later tweak according to the analytical insights on the Pinterest marketing tools you’ve used (discussed later).

Website traffic. When the goal is driving website traffic, Pinterest charges for clicks to a website (CPC). An important note on this campaign type is that advertisers are only charged when users click to acess your website directly from the promoted pin. There is no charge for clicks from a repinned pin. Those clicks are marked as downstream or promoted traffic and are highlighted in the campaign report.
May I ask why you use 2 different scheduling companies to schedule pins ? I’m using boardbooster to schedule my content to group boards and my own boards and also pinning others’ pins on my own boards. 70 % are others pins and 30% my own. Im pinning about 60 to 70 pins/day and the follower growth has been miserable. I’m also on group boards (currently about 10+ group boards.working on joining more). I’m trying to understand if it helps to use tailwind too vs just board booster
Promoted pins are essentially advertisements that business accounts can pay for to guarantee reach to a certain audience. Any Pinterest business account can purchase a promoted pin, they look like standard pins on the interface and they work like typical PPC ads. One of the main advantages of promoted pins on Pinterest is that they actually get just as much, and sometimes even more, engagement than standard pins. Just because they’re an ad, it doesn’t detract users from engaging with the pin which is good news for brands. Learn more about Pinterest’s promoted pins here and the different audience targeting options here.
Your growth story is very inspiring. You already had over 600 followers though! That’s a lot compared to my measly 30. Do you think your strategies help from the very beginning? I’m probably still too new to contribute to group pages, though I feel I have valuable content. If you have advice for beginners that is different from what you’ve already mentioned, I’d really appreciate hearing it!
You can now confirm your Instagram, YouTube and Etsy account on Pinterest. Why does this matter? It matters in two ways! One, when people pin your content from those platforms TO Pinterest, your account will get attributed with engagement. Your impressions, visibility and engagement will go up. I’ve noticed, after confirming these platforms with my client’s accounts, that fans were pinning their items on Pinterest all along.

A pin code is similar to a QR code, but it’s around a picture and looks much prettier – and it works directly with Pinterest. We all have pin codes linked to our profile and each of our boards.  If you tell your followers to follow you on Pinterest and they scan your pin code with their phone by opening Pinterest and using the camera feature, it will show your Pinterest profile.  Or if you share a pin code for a specific board it will show them that specific board. You can have someone follow your profile or your board by scanning an image. 

You can now confirm your Instagram, YouTube and Etsy account on Pinterest. Why does this matter? It matters in two ways! One, when people pin your content from those platforms TO Pinterest, your account will get attributed with engagement. Your impressions, visibility and engagement will go up. I’ve noticed, after confirming these platforms with my client’s accounts, that fans were pinning their items on Pinterest all along.


Pinterest promoted pins will help you draw attention to a certain pin when you have something special or unique that you want to feature, such as an event, promotion or special article. They will also help you get exposure to people who don’t yet follow your business on Pinterest. Promoted pins are great for seasonal content, time-sensitive material or anything that you need to drive more drive attention to.
Yeah, I’m seeing the same things, Linda – that was the inspiration for the document. I’ve also been working with my clients on getting started with Pinterest marketing, and the main issue that I see is a lack of focus or strategy. I think because Pinterest is so much fun, people just sort of leap in, pin a couple of images, and hope for the best. But strategy is just as important with Pinterest as it is with other social media tools like Facebook or Twitter.
Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.

Before choosing keywords, do your research. Check keywords using Google’s AdWords Keyword Planner, KeywordSpy or whatever tool you’re comfortable using. Also, do some research on Pinterest. Enter the keywords you’re considering using and see what comes up. People use Pinterest search differently than they use Google and other search engines, so it’s helpful to see the phrases the Pinterest community uses.
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However, while some of your promoted pins will show up for searches, you may also find that some of them will be put into specific category feeds. For example if you choose the search term, “coffee table” for your Promoted Pin, the pin may show up in the Home Decor category as well. So along with being shown in search results, Promoted Pins will also be showing up in category feeds on Pinterest.

This Promoted Pin from Kohls, however, has the type of content that pinners love. It’s offering value, using the context of “how to pick the perfect pillows” in order to promote some of their pillows’ great qualities and show off a few styles. Their description capitalizes on this, saying, “Throw pillows are a fun way to incorporate a little style,” and the image shows users how. This is a great way to maximize your description. 
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