Just like other platforms, Pinterest wants you consistently using the platform! As a Pinterest marketer, avoid inconsistency and plopping a bunch of pins on the platform once a week or so. Get into a regular habit of pinning when your audience is using the platform. Using a Pinterest scheduler like Tailwind can help you choose the ‘smart’ times to pin as well as creating a queue so that you don’t have to manually pin, especially if you have difficulty staying consistent. (Psst—want to hear more about Tailwind? Check out my posts here).
Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.
No matter what you’re advertising — and no matter what platform you’re advertising on — it’s essential to include a call-to-action to encourage your audience to take the next step. By simply adding “Sign up”, “Learn more”, or “Visit site” to your Pinterest ad, you can inspire users to take action. By doing so you can increase conversions by up to 80%!
Great experts here Sue! I loved reading through all of this. Especially was interested in what Ilene Smith said about the "Picked for You". I had not noticed that one factor about them...that they are all new. But it happened to me the other night. 4 pins from the same board went crazy all at once (crazy like I don't see on food content that is not my niche). I know it was Pinterest showing these "appetizers" to other users in Picked for you. And within a few hour it was over! So TRUE! Consistent pinning all day long is important!

Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having a great profile image and company description.Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals. Because ultimately, building a strong presence on Pinterest is only possible when you’re headed in the right direction.

With these, expect to see higher CTRs; however, be sure that your ad-to-landing-page experience and messaging is seamless, or the influx of more clicks can also lead to higher bounce rates and wasted budget. For a better rate of success, test One-tap Promoted Pins with warmer audiences so that they are more likely to convert after they click through.

Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.
Health & fitness are one of the most popular content categories on Pinterest. New York studio Kettlebell Kickboxing has built a strong profile on Pinterest because they do a fantastic job describing why potential customers should come in and join them in their profile. They explain their program and why it benefits users in just a few words. Their boards also reinforce this. For example, their Kettlebell Boxing board features articles and resources about why the program works so well.
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men.
Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.
No matter what you’re advertising — and no matter what platform you’re advertising on — it’s essential to include a call-to-action to encourage your audience to take the next step. By simply adding “Sign up”, “Learn more”, or “Visit site” to your Pinterest ad, you can inspire users to take action. By doing so you can increase conversions by up to 80%!

One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership.

Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.

This has a very important implication: The more engaged and loyal your followers are, the faster your pin will take off. Pinterest has said the number of followers did not matter as much as the percental engagement. This, however, also means that users who built their accounts organically (as opposed to follow/unfollow techniques), will have a bigger benefit.
Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.
Pinterest has confirmed they do crawl the website linked to the pin. So, it’s quite important that your pin & pin description match the actual content on your website. For now, they are probably just scraping the metadata (descriptions, title, etc). But still, it’s nice to know that an SEO optimized article will also send a stronger signal to Pinterest.

I’ve been steering away from doing that lately, however (even though I recommended it in this post) because I do have some concerns about using someone else’s image in my posts. I do wonder about the legality of that, with regards to copyright. But you can make your own call about whether or not it’s the right decision for you. That embed option is available on any pin, though.


Wow..This is just the Pinterest strategy that I’m looking for! I’m at a similar amount of followers to where you started so I’m definitely going to implement the different strategies that you recommend and hopefully start using Pinterest to drive more traffic to my blog. I’ve already optimize my bio and I started creating some really good looking images so I’m going to head over and pick up Tailwind right now and start applying for group boards.
I share Andrew’s perspective, but I would phrase it differently — be relevant! As a brand, before you jump in spend some time “listening” or observing to get an understanding of the platform and then map your Pinterest strategy accordingly. Look at your target audience, the types of boards they’ve created, and the content they’re pinning. How does your content fit in with that? How does Pinterest fit with your overall social marketing/business strategy?
The “People you reach” tab has some extremely valuable information. We always think within our niche, but our followers don’t. They might be interested in travel, DYI home decor, and recipes. It can be a very smart idea to toss in a couple of boards to cover these topics as well. Your end goal should always be engagement, and what better way to engage than with the topics your audience likes?
×