It has over 200 million monthly global users and boasts over 100 billion Pins. And it gets better. Research by ecommerce platform Shopify found that it was the #2 source of all referral traffic to the site, that 93% of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source).
Engagement between your followers and your pins helps Pinterest determine which of your content resonates with users the most, and the more engagement your content receives by your followers the more Pinterest will show it on the site in places like search results, feeds, and recommendations. This is discussed in Pinterest’s Best Practices for Pinterest Success article, so if you’re interested to learn more then check it out.
This Promoted Pin from Kohls, however, has the type of content that pinners love. It’s offering value, using the context of “how to pick the perfect pillows” in order to promote some of their pillows’ great qualities and show off a few styles. Their description capitalizes on this, saying, “Throw pillows are a fun way to incorporate a little style,” and the image shows users how. This is a great way to maximize your description.
When you publish your post, you pin that post to Pinterest. Usually people pin that first pin from their blog to their own board. Then you go to THAT board and pin THAT pin. You don’t make a new pin or go back to your blog and pin it again. You want to establish repins, or shares, on that ONE pin. So repin that ONE pin over and over again and others will repin that pin for you!
People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. That means they are excited to see posts from brands in their feeds. According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.
With these, expect to see higher CTRs; however, be sure that your ad-to-landing-page experience and messaging is seamless, or the influx of more clicks can also lead to higher bounce rates and wasted budget. For a better rate of success, test One-tap Promoted Pins with warmer audiences so that they are more likely to convert after they click through.
I’ve been on Pinterest for six months or so. My first reaction was “oh, pretty” and “wow, so useful” and “this could suck up entire days/weeks/months!” So I’ve been very hesitant to spend too much time there. Things have definitely picked up in the last 3 months. I see that many of the small business textile organizations and designers are using the B2B pretty effectively, but these are very visual businesses.
If you go the video route, make sure to keep it short, hook viewers within the first few seconds, and optimize it to play without sound. Also make sure your logo appears at the beginning or throughout the entirety of your video, so people know what they’re watching—and who it comes from. Branded content is actionable and trustworthy, so tends to perform well on Pinterest.
Thanks for stopping by and commenting! Yes! Join more group boards! But, I thought you were already on a lot? Oh, maybe that’s FB 🙂 As for the interval function, I had no idea that was an option in Tailwind. I honestly don’t stay in the dashboard of Tailwind so I’m learning as I go. How is that different from scheduling them based on your schedule? Is this so you don’t “spam” a group board? So far I haven’t had that happened even when I was scheduling 200 pins a day. I’ll go over to Lady Boss League and find that post! Thanks
Keywords are the words that your ideal audience would use to look for what your business does on Pinterest. In order to be as visible as possible, you want to make sure that your pins are discovered easily, which is where careful keyword choices can be helpful. The best way to find the right keywords for your business on Pinterest is to actually perform Pinterest searches on your own to see what comes up on Pinterest.
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men.
Pinterest is a social media platform that allows users to share visual content, similar to Instagram, but it differs in that every Pin can be linked back to your website or other content. Instagram currently only allows links in ads or in the biography section, so it is not useful if you are looking for traffic to your website, product pages or blog.
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.