Pinterest is a highly reputable business, and use of their website is unlikely to give you a virus. However, it is possible to click on pins that lead to sites hosting malicious content, such as viruses or malware. Pinterest does not monitor the integrity of linked websites, so always be careful when leaving the main site. When using browser extensions to increase the site’s functionality, only download and install extensions from sites you trust.

Businesses which focus on highly visual advertising, such as interior designers, clothing companies, restaurants and many others can benefit in particular by effective Pinterest marketing. With 72% of Pinterest’s audience being women, it can be an exceedingly valuable tool for targeting specific niches. Besides Pinterest allows you to interact with your customers in ways that other social media platforms don’t.


This will take you to Business Account Basics. If you scroll down that page, you will see a section entitled Profile. Here, you want to fill out each section, including uploading your logo where it says Picture. You also want to take a few minutes to write a description that is interesting and has a few keywords that people may use when they are searching for what your business does or the type of products your offer.
To make the most of your Pinterest ads, always create a Pinterest post-click landing page to direct all of your traffic to. This type of dedicated page is the best place for users to “land” after clicking your pin, and will significantly help convert prospects into leads because it’s free of distractions (e.g. header navigation, social icons, etc.).
If you’re familiar with Adobe Photoshop, it’s another tool you can use to create Pinterest content. If you want to use Photoshop to create your Pinterest images but need a crash course in how to actually use Photoshop, we recommend checking out Skillshare’s photoshop classes, a few of the best ones you can see curated in our 40+ Best Skillshare Classes for Business article.
Thank you for this information. I found this while at work so I will begin to implement these things once I get home. Also, I am just getting started blogging on my Senior website/blog to bring in more traffic…do you have any suggestions to gaining my target clients to read my blog? My website is http://www.missaraebia.com and I welcome any suggestions. I am also a mom blogger. I have 6 children, (1) just got married last week. Thank you so much and I am super excited to have bumped into your blog!

I feel like Pinterest runs the risk of becoming cluttered if we encourage businesses to use it when it might not be the best channel for them. Part of content marketing is making sure your content fits your channel, and filling up Pinterest with promotional noise is likely to turn users off and could ruin the service altogether. I wrote a piece on that today on the D Custom blog…http://www.dcustom.com/three-things-youre-doing-wrong-on-pinterest/
Sarah, I am one of those small, non-visual businesses. I am a Licensed Professional Counselor in private practice. Half my practice is clinical and the other half is actually consulting with psychotherapists and allied health professionals to help them build strong practices. I am having success with Pinterest and am very excited about the possibilities. It’s too soon to be spouting off my stats (I’ve been on Pinterest less than 2 months) but anecdotal evidence is really great! In fact, I expect Pinterest to bring in a whole new band of prospects AND possibly rival my Twitter stats (which is my biggest referral source from social media).
About Blog Hi there! Thanks for joining me! My name is Vanessa and I am a Pinterest Strategist and creative consultant for creative entrepreneurs. Are you using Pinterest for your creative small business? Pinterest is still very underused and misunderstood in the creative world. I'll be sharing my top Pinterest Marketing strategies to get you started and begin driving traffic and sales to your

I really, really like Pinterest, but I just read an article about Pinterest’s scary terms of service! It’s making me think about removing all the content I have on there. And I’m wondering how you or I can ethically go on promoting them? I had to go look up the terms of service myself and was apalled that by posting your own original content you are giving Cold Brew Labs irrevocable rights to your artwork! Here’s an exact copy and paste “By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit …..”


Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.
Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.
Your anchor board is a board where you only pin your own content and they all lead people to your blog posts, website or landing pages. (I suggest creating this even if you haven’t created your own pins to go in it yet. We will work on that in the next step.) You should name it something obvious such as “Best of BLOG NAME” so people know that you pin your own content in there.

PinPinterest is exactly what it sounds like. It’s purely for Pinterest automation. You can set up your account to automatically pin, follow, unfollow, and like. They offer a no-subscription pricing setup. Just select the number of days that you’d like to pay for in advance, and you will not be charged any kind of recurring fee. Regardless of what pricing plan you choose, all of PinPinterest’s plans work out for less than $1 per day.
Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
It works on a larger scale and prides itself on being able to manage many accounts at once, so if you have multiple Pinterest accounts, this is an ideal bot for you. Another feature they offer is free updates. A lot of these bots are continually working to improve themselves and add features to keep up with the latest on Pinterest, so naturally will be making sure that their software itself is also on par with this.
Specific, measurable, achievable, relevant and time-limited. What do you want to achieve and when do you want to achieve it by. Do you want to increase your followers to 100 by the end of the quarter; or do you want a Pinterest ad to generate at least five bathroom tile sales by the end of the month? Being specific gives you a goal to aim for, it focuses your Pinterest marketing tools, and it helps you to monitor (and learn from) your successes.
PinPinterest is exactly what it sounds like. It’s purely for Pinterest automation. You can set up your account to automatically pin, follow, unfollow, and like. They offer a no-subscription pricing setup. Just select the number of days that you’d like to pay for in advance, and you will not be charged any kind of recurring fee. Regardless of what pricing plan you choose, all of PinPinterest’s plans work out for less than $1 per day.
Just a heads up to Beth and everyone else at CopyBlogger. I pinned this post to my board “Craft Advice and Blogs” to save it to read again later and though it was repinned 30-ish times, 3 people were upset about it and someone claimed they reported me for pinning it. I don’t know what the hell they’re upset about??? Have I done something terribly wrong?
A great post! This is Misato from https://fitwirr.com/. When I initially started, I grew my followers the very similar ways as yours – group boards, long images, Tailwind, etc.. One thing I really appreciated Tailwind was they give you stats on each boards’ ROI. The boards with most followers, activities, etc.. were all there, and it helped me narrow my focus and really understand what people are interested in and wanted to see more of.
Once you download, install and activate the Social Warfare Pro plugin, head over to the Display tab and be sure to include the Pinterest button in your active set. I like to include Facebook, Pinterest, and Twitter, but if you’re in a B2B niche, you might want to include LinkedIn as well. Keep it lean, though, as the last thing you want to do is overwhelm visitors with too many choices.
The problem is, that people don’t get to pass it up. If they have chosen to use Flickr to display their work, for example, someone can go “pin” their image without the artist ever knowing, until they find it pinned all over the place and hosted on blogs. When licensing work, they may even choose to pass up a group they disagree with, say, AARP for example, yet that group can create a board to promote their work and go out and grab any image they like from the net. What then? What makes “pinning” inherently different than taking any image from anywhere and putting it on your website?
This makes me sad. Months ago when I first signed on to Pinterest, it was a wonderland full of awesome ideas, cool crafts, and amazing recipes shared. I logged on to Pinterest daily, sometimes a couple times a day. Now every time I sign on, it’s nothing but a giant ad board. Having to weed through everyone’s ads and marketing of themselves just to find those same cool crafts and recipes isn’t worth the effort anymore, and now I rarely use Pinterest. Think about that. The more companies use Pinterest to pimp themselves out, the faster it’s going to fade, because the original users are becoming more like me.
Good points, Beth. I also think it’s important, as I pointed out in my blog post, that if a company is using Pinterest they actually lead it back to content, whether it’s a product or service on their website or content on their blog. It’s a perfect example for companies to implement a content marketing strategy and promote their brand through providing useful information (coupled with eye-catching images) and becoming a trusted resource. It’s so much less “in your face” and lessens the risk of potential customers getting annoyed with you spamming Pinterest with promos or pointless contests.
Interest targeting and keyword targeting, however, hold more value than they’re typically given on other platforms. Choosing the right keywords is essential to ensuring your content pops up in the right searches organically, and the same is true for ad targeting. Choosing the right interests will help Pinterest place your ads with users who are most likely to be interested in seeing them when browsing.
You may notice when browsing the web now that there are various Pin This–type tools throughout online content. These Pinterest social sharing buttons are found everywhere from the beginning of a post to the images throughout the post to the end of the post next to comment and other social share buttons. In a post on the blog, Resourceful Mommy, hovering over each image provides readers with a Pin It option.
So, please whatever you do, don’t just post product photos. Do you remember that study done by The University of Minnesota? Well, diversity of pin was the 8th most important factor when users were deciding whether to follow an account. So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy.

The more boards you have, the more pins your can schedule. It also depends on the group board you belong to. If there are only 10 contributors, your pins may flood their feed. If that’s the case you just have to pop in to your boards and not put those types of boards in your schedule. I belong to over a 100 group boards, but not all of them are in my Tailwind schedule. Many of them only have 5 or 10 contributors, so I don’t pin to them or have stopped pinning to them until they get more contributors.
About Blog Everything you need to know about Marketing opportunities on Pinterest. Follow all things Pinterest on MarketingLand.com. From news about product and website or new pin features, to advertising options and analytics from the visual social media platform. Get started marketing your products or business on Pinterest with How To guides, tips and tactics from successful pinterest marketers.

Then, I’m about to help you. Instead of rehearsing all the old news (like updating your profile pic and getting a business account. duh!) I tried to focus on very actionable items. Unique techniques I use every day that helped me drive a constant 5,000 visitors to my site. each. day. The information is based on official interviews and quite a couple of e-mail conversations with Pinterest (so no urban myths, sorry!), but also empirical evidence from stuff that worked out for me.
Be sure to avoid board names that are more cute than descriptive. It is more important that your boards get found than to have a cute name. If you need some help thinking of optimal names for your boards, think about the keywords you might use to search for a certain topic. You can also take a look at the keywords on your website or the categories on your blog for more ideas on how to name your boards.
To start off with, using Pinterest for business purposes is something that Pinterest itself has spent time, effort and energy optimizing, and they’ve made it very easy for businesses to understand how to use Pinterest for business. Using Pinterest for business purposes is slightly different from most social media platforms and also slightly different from search engines like Google, so it’s important to approach your Pinterest marketing strategy a little bit differently as well.
People use Pinterest for different reasons than they use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. That means they are excited to see posts from brands in their feeds. According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.
You can start using Jarvee from just $19.99 a month, which makes it an affordable option. It’s a great alternative if you’re still small and don’t want to throw too much into third-party promotion. At the other end of the scale, Jarvee also has packages that accommodate for 150+ accounts, so if you’re a big business and are looking to outsource on a much larger scale, Jarvee has this option as well.
Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found.
While this is a comprehensive list I am pretty disappointed that there is absolutely no mention of the requirement to respect copyright and ask people first. I don’t have time to read all your posts re Pinterest. ….as you brushed off the person who asked about this. However…..I have a strong aversion to people not being informed clearly of the need to respect copyright. Especially since you have made it clear, and I know others are already using their boards commercially to make money from technically stolen prints.Pinterest has yet to have a TOC and system that ensures copyright is protected. They have tinkered but not fixed.People offering advise in my opinion have a duty to push for a respect of copyright.Links back….no not after the first repin it would seem, when Pinterest then divert the links to make them money.
Facebook, Twitter, Instagram – they’re the go-to social media platforms for dropshippers and ecommerce entrepreneurs looking to promote their brand. But, are you missing a trick by ignoring the often overlooked Pinterest? Definitely – and we’re here to equip you with everything about Pinterest- including why use Pinterest, Pinterest marketing tips, Pinterest marketing ideas and much more in order to create and execute a killer Pinterest Marketing and Pinterest Ads strategy.
Pin with your target market in mind. Not just the things that you personally write about, but also lateral content they’re also interested in. This applies not just to what you pin, but how you craft your pin descriptions, board descriptions, and profile. Think of your target market every time you sit down to pin, and you’ll have much greater results than if you only pin according to your own tastes. 

One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.
Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.
Yeah, Anshul, I gotta admit – I didn’t see the point of Pinterest for a long time. I thought it was another pared-down Facebook knock-off. But then I started using it and can really see all the different ways it can be used for marketing. Plus, it’s now driving over HALF the traffic to my site, and I’m just getting started! I saw an immediate boost to traffic and mailing list signups. It’s been a huge boon for me.

6. Mixing your personal interest boards with business-related boards. There are actually a few instances where I’ve seen this done successfully, but overall this tactic doesn’t work. Are your customers actually interested in the recipes you’re considering trying or the table settings you want at your fantasy wedding? Probably not. Keep your business account for your business and your personal account for your personal interests.
As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
Take some time to search around Pinterest to get an idea of what types of images draw your eye to them most quickly. Are there certain colors that grab your attention? Do you tend to click on images with superimposed headings? Take some time to play around with your blog post images and notice which articles are receiving the most interaction from the Pinterest community.
Pinterest’s conversion tracking tags are a little more complicated to set up than Facebook’s, and for merchants without coding experience it can be intimidating. One of the biggest advantages of this app is that it simplifies the process of setting up Pinterest conversion tracking tags for your store. And without the tracking tags, you wouldn’t be able to retarget accurately, or track the results from your Promoted Pin campaigns.
Tiffany! I love the way you write. I think you write the way you talk so I felt like I was sitting right there next to you and listening with perked ears! Thank you so much. You took a headache inducing topic and simplified it. This was my first time on your blog and I loved every minute of it. I am a new blogger so I needed to hear this. And that Milo Tree recommendation, I am onto it. Thanks again!
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