A pin code is similar to a QR code, but it’s around a picture and looks much prettier – and it works directly with Pinterest. We all have pin codes linked to our profile and each of our boards.  If you tell your followers to follow you on Pinterest and they scan your pin code with their phone by opening Pinterest and using the camera feature, it will show your Pinterest profile.  Or if you share a pin code for a specific board it will show them that specific board. You can have someone follow your profile or your board by scanning an image. 
In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010). Pinterest has become another vital channel to reach prospects or current customers and be a touch point in your consumer marketing funnel.
Right now, Pinterest has only confirmed they are using hashtags for certain specific searches. These hashtag searches (say “Bali”) are, allegedly, shown in a chronological order. Meaning fresh pins with hashtags (up to 20, but I wouldn’t overdo it to keep your descriptions tidy) are more likely to appear in those searches and thus able to create the coveted engagement. Pinterest has said they are working on new uses for hashtags so better not skip them (even though old guides will tell you to do so!)
Pinterest has confirmed that this is their number one issue and they are investing in a lot of techniques to prevent these kinds of copyright infringements. At the very least, this will lead to the account being blocked. Once in a while, you may get e-mails from Pinterest saying they deleted one of your repins. This is nothing to worry about (as long as you are not the offender, obviously).
The pin/save button appears directly on your website’s product pages, making it easy for browsers to pin (and share) a link to their own Boards. 5x more easy to be precise. Immediately you’re making it simple for potential customers to engage with you and you’re gaining knowledge of who has pinned content from your website; providing you with an opportunity to engage right back.
If you don’t want to spend the next few months in trial and error, I highly recommend investing in a good Pinterest course. Not only will that polish any mistakes that you might be making with your Pinterest account, but it will help you form a bullet proof strategy! Start by taking the Pinterest Primer free course here and do your research online.
You can start using Jarvee from just $19.99 a month, which makes it an affordable option. It’s a great alternative if you’re still small and don’t want to throw too much into third-party promotion. At the other end of the scale, Jarvee also has packages that accommodate for 150+ accounts, so if you’re a big business and are looking to outsource on a much larger scale, Jarvee has this option as well.
If your business has seen a loss of organic traffic from the changes that Facebook has made with its business pages and with the Twitter mute button, Pinterest can increase your social media traffic once again. Pinterest has seen a steady increase in referral traffic of 27.5 percent year over year while Facebook’s share of referral traffic is down 25.8 percent.
Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.
As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
Join Pinterest group Boards. Group boards are shared boards where many different users are invited to contribute. They are differentiated from personal boards by the use of a special group icon. Pinners who follow the group Board show up as followers of the owner only, but all Pins to the group Board, from all contributors, can show up in the home feed of every Pinner who follows it. Think of the implications of joining a group Board with a contributor who has over 100,000 followers! Use a tool like PinGroupie to determine which group Boards you should seek membership to.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, don’t forget to optimize the Cover photos on Pinterest of each board. Lastly, choose a high-quality image that is attractive and bright for your cover photo.

One of the many benefits of having a business account is that you can create private boards that are not publicly visible to Pinterest users, and with these, you can compose Pins that you later deploy as part of a campaign. (If you are unable to locate a Pin that you want to promote, be sure to check if it’s in a secret board, as Pins can only be promoted from public or protected boards.)
Think of Pinterest as a bookmarking tool that people use to plan their lives. People typically save - or “pin” in Pinterest jargon - images they find on the web or on Pinterest itself to different boards (collections of images around a specific topic). The pictures are clickable and link back to a webpage where further information about the image topic can be found.
As someone who lives for connecting people, bringing together consumers and brands is what Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency, does best. As a conversion driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals. Her expertise lies in e-commerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, and Pinterest Ads.
Include relevant keywords in your targeting options. Pinterest allows you to add up to 150 keywords in a promoted pin, but most marketers make the mistake of trying to add as many as possible. This results in low click-throughs and conversions. Try to have a focused and targeted approach with Pinterest keywords. This isn't Google Adwords, so you need to think about how your target customer uses Pinterest every day and target those keywords. The keywords chosen shouldn’t only be focused on targeting users, but should also maintain context with what’s offered in the pin and the web page they’re redirected to.
Join Pinterest group Boards. Group boards are shared boards where many different users are invited to contribute. They are differentiated from personal boards by the use of a special group icon. Pinners who follow the group Board show up as followers of the owner only, but all Pins to the group Board, from all contributors, can show up in the home feed of every Pinner who follows it. Think of the implications of joining a group Board with a contributor who has over 100,000 followers! Use a tool like PinGroupie to determine which group Boards you should seek membership to.
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