I pin a minimum of 5-10 pins per day. Most of those pins are my own content and are being pinned to my own boards, along with a few group boards. How often you pin per day depends on how much content you are creating. There is no magic number. You have to figure out what works for you. It’s not detrimental to pin 10 times one day and 15 the next day.
One thing I have noticed and wondered about, when I first opened my Pinterest account I was able to leave comments on a persons profile, when someone started following me I would always comment ‘thanks for the follow’ or if I started following someone I would leave them a comment about how wonderful their boards were. Do you know anything of this feature??

When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
As detailed in this article, Why Pinterest is 1,680 Times Better than Facebook, pins are so much more discoverable on Pinterest than other social platforms and for so much longer, which is what makes the platform so advantageous for businesses to use. Unlike Facebook and Twitter, whose posts have a half-life (the time in which the post accumulates half of all its interactions) measured in minutes, the average half-life of a Pinterest post is three and a half months. Because the life of pins lasts so much longer they have a greater potential reach, so businesses can use Pinterest to interact with users much earlier in their purchasing process.
Thanks so much Beth for this article! I have used Pinterest personally but never for my business until several t-shirt designs I posted lead to orders coming in the door. We are now in the process of setting up a “business” account. This article is MOST HELPFUL! I have taken notes and plan on using SO MANY of your ideas. We have been in business 20 years but I feel like such a newbie with all this social media stuff!!! Exciting to start learning from you.
Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.
BoardBooster is a popular Pinterest automation software because their cheapest plan is $5 a month. This tool comes with all the features that their most expensive plan offers. You won’t get too many fancy analytics reports. Nonetheless, you’ll get the tools you need to schedule your pins effectively, remove low-quality pins from your boards, join and pin to group boards, and get access to basic analytics.
My wife got me into Pinterest which I initially just wrote off as “another” social media site. Great article Beth. I will have to follow you and see how to use all these techniques first-hand. It seems like the web in general is evolving into a more picture oriented communication medium. Pinterest is the future, here now. I can see Google having a picture based search only option in the not too distant future.
First, complete your profile describing your business including relevant keywords that users will use to search. Next, you are going to want to upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board. As a result, this gives the board an active appearance and people will be more apt to explore your board.
Pinterest automation software can make your life a lot easier if you’re a blogger or business owner who uses Pinterest in their digital marketing strategy. By putting repetitive Pinterest tasks on autopilot, you’ll be able to focus on creating high-quality content and pins rather than spending time on mundane tasks. Daily tasks like pinning and following other Pinterest accounts are important to stay on top of. Unfortunately, they take significant time to complete. This list will detail the best Pinterest automation software solutions currently available. We’ll begin with the most popular solution and end with the lesser-known options.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
Good points, Beth. I also think it’s important, as I pointed out in my blog post, that if a company is using Pinterest they actually lead it back to content, whether it’s a product or service on their website or content on their blog. It’s a perfect example for companies to implement a content marketing strategy and promote their brand through providing useful information (coupled with eye-catching images) and becoming a trusted resource. It’s so much less “in your face” and lessens the risk of potential customers getting annoyed with you spamming Pinterest with promos or pointless contests.
Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show on your Pinterest presence as well. You can only select the cover photo if you are the owner of the group board. One of my newest collaborative boards is my Pinterest Tips for Success board. All the pinners are fantastic about adding great content and sharing their Pinterest skills.

But they will only show your first 5 pins after midnight UTC in the following tab. Then they will show the next 5 pins of the next person you follow and so on. Only when this reservoir is exhausted will they show your next 5 pins. This is the very reason it’s so important to share content throughout the day, start with your best, and not share it all at once.

Join Pinterest group Boards. Group boards are shared boards where many different users are invited to contribute. They are differentiated from personal boards by the use of a special group icon. Pinners who follow the group Board show up as followers of the owner only, but all Pins to the group Board, from all contributors, can show up in the home feed of every Pinner who follows it. Think of the implications of joining a group Board with a contributor who has over 100,000 followers! Use a tool like PinGroupie to determine which group Boards you should seek membership to.

×