Yeah, I’m seeing the same things, Linda – that was the inspiration for the document. I’ve also been working with my clients on getting started with Pinterest marketing, and the main issue that I see is a lack of focus or strategy. I think because Pinterest is so much fun, people just sort of leap in, pin a couple of images, and hope for the best. But strategy is just as important with Pinterest as it is with other social media tools like Facebook or Twitter.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
It works on a larger scale and prides itself on being able to manage many accounts at once, so if you have multiple Pinterest accounts, this is an ideal bot for you. Another feature they offer is free updates. A lot of these bots are continually working to improve themselves and add features to keep up with the latest on Pinterest, so naturally will be making sure that their software itself is also on par with this.
Unlike Facebook and Instagram, both heavily focused on the social interaction between the users, Pinterest is a personal and private discovery platform.  It’s all about the user. You’re allowed to dream about personal topics (and even things you DON’T want to share) like trying to get pregnant or new fitness goals, because you can create a secret board and pin to it.
I share Andrew’s perspective, but I would phrase it differently — be relevant! As a brand, before you jump in spend some time “listening” or observing to get an understanding of the platform and then map your Pinterest strategy accordingly. Look at your target audience, the types of boards they’ve created, and the content they’re pinning. How does your content fit in with that? How does Pinterest fit with your overall social marketing/business strategy?
Hector – it’s possible that the difference actually has to do with the pictures themselves. When I pin a blog post that has awesome content but a so-so picture that’s not very evocative, it normally doesn’t do very well on Pinterest. But when the photo is a great one, it gets passed around like crazy! I know it’s tough to find business-related photos that aren’t cheesy stock images, but it’s worth doing some digging. I’d advise testing out some different photos out and tracking your results per photo. Best of luck!
Opt for a content-based approach. I remember seeing a recipe for a breakfast parfait and saving it, only to realize later on that the recipe was from Fage, a Greek yogurt brand, and it featured a specific flavor of yogurt none of their competitors had. It was a smart move, because content like recipes and DIY tutorials perform great on Pinterest. If you can feature your products in a similar way, this is a good strategy to try, especially for brand awareness campaigns.
I’ve done some thinking this past week, and I really don’t have much of a Pinterest strategy 🙂  But I do think what has worked for me, and would be my best tip, is that almost all my pins are things I truly like and that fit in my niche of homemade and DIY projects.  People who choose to follow me on Pinterest know that they will find pins and more ideas on the same subjects that brought them to my blog.  And if they found me on Pinterest first and have then come over to my blog, they will again find lots of info on the same subject as the type of pins they found interesting. I think this gives some continuity to my brand and continues to give me an authentic voice on my subject.  
Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.

Followers on Pinterest matter because it allows Pinterest to monitor your content. If your followers see your content and they like it, Pinterest will know which of your pins to show more.  But if your followers don’t engage with your content, for example spam accounts, then Pinterest thinks the content isn’t that good and they will not push it. So it doesn’t matter if you have 1 follower or 100,000 followers, you want them to be liking your stuff.  
If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info (if you use the Pinterest tag), or their mobile ad identifier settings (if you share app activity data with us).
You’ll also see which boards your Pins are included in, which can give you a sense of how people think about your business and your products, and spark new ideas for how to position your Pinterest efforts. And you’ll get information about the demographics and interests of people who interact with your Pins, providing valuable insight to help you target your strategy to precisely the right audience.
Great Post, I’m a 17 year old who has recently started blogging and I’m trying to get traffic through pinterest but I’ve been finding it really hard to get on group boards. People don’t reply to my messages, comments or email. I was just wondering what method do you use to get on group boards. Your advice would be really appreciated. Keep up the great work 🙂

Direct to a lead generation landing page. Pinterest users are only able to see a glimpse of what you’re offering in a pin, and they typically click to get more information without sharing their contact information. While the platform itself won’t disapprove of your pin, you should still avoid linking to a lead generation landing page. Instead, link to a web page that shares more information about your value proposition and gives the user the "choice" to convert.
My fiance is a avid user of Pinterest and is on it all the time via her iPhone. Although we have researched various ways to use Pinterest as a marketing strategy, keep in mind that the demographic mainly caters to a female audience ages 25-55. We believe that Pinterest can be a very effective marketing hub, for specific types of business like wedding planners and floral businesses, not so much a law firm or auto mechanic shop for the time being.
In short, Pinterest is the perfect place to start your sales funnel from. With Pinterest pins, you can build awareness around your brand and products, develop consumer interest, and increase traffic, but then you can also use Pinterest to boost in-store and online sales and influence users to take actions like sign-up to, purchase and install products.
I created my Blog in July but, had to take a break from working on it as I am pregnant and you probably know how suffering and difficult the first trimester can be. Now that I have completed this period I am back to work but, sometimes I feel that I am not getting anywhere and feel like an idiot dreaming with something that it will never come to be true. I don’t have any money to invest on professional help, SEO, etc.
By the way, I would like to subscribe to your email list and get the Pin Promoter Planner but I have no idea on how to do it. I can’t seem to find the link. Hopefully you will be able to add me to your list. I just decided that I would need to focus on one social media for a while and I have chosen Pinterest becuase I heard so many things about getting many viewers thru this platform.
Thanks so much Beth for this article! I have used Pinterest personally but never for my business until several t-shirt designs I posted lead to orders coming in the door. We are now in the process of setting up a “business” account. This article is MOST HELPFUL! I have taken notes and plan on using SO MANY of your ideas. We have been in business 20 years but I feel like such a newbie with all this social media stuff!!! Exciting to start learning from you.
Hi! Great post! I’ve only just gotten back to Pinterest after ignoring it (I know, I know) and just started using Tailwind. What do you mean about dripping your posts over the course of a week or month? What exactly is the strategy there, and how do you do it? Also, how do you get 100 recommended optimal times with the free tailwind? They only offered me three optimal times to start. Did you just add to that general time period manually, or am I missing something? Thanks!
Now you have everything in place and you just have to follow step 4 every time you write a new blog post. While your pins may be found simply because you did a good job at inserting keywords in the right places, you also want to make sure you give them a little boost from now and then and you put them in front of people that will potentially repin them.
Ad group. This is where you decide on your budget, where to display your ads, your target audience, and how long the ads will run. Also, depending on the objective, you can have more than one ad group in each campaign. For example, if you’re a clothing retailer, your campaign can focus on driving traffic to your website while each ad group is dedicated to specific products — one group for women’s dresses and another for men’s suits.

Hi Erika – I apologize for this – it turns out that you’re right and I was wrong! When you invite someone to contribute to your board, you don’t have any way of deleting (or even editing) that person’s pins. I think this is a pretty significant design flaw that I hope Pinterest will fix in the future. Sorry for the confusion on this “moderation” issue – but I appreciate you bringing it up so I can stand publicly corrected!

Start by providing lots of value on your website with free content. For example, a business coach could regularly publish content based on questions that clients ask during coaching sessions or in a Facebook group. The resulting blog articles and/or videos need to be extremely helpful and practical. They should provide ideas and information that people are searching for on Pinterest and Google.


8. Not installing the “Pin It” button on your browser. While this won’t actually make you look dumb on Pinterest, it’s simply something you’ve got to do! The “pin it” button makes it super easy to curate content from any website. With a quick click, you can pin an image that contains a description and a website link. Simply highlight the text you want as the description before you click “Pin it.”
If your target audience is active on Pinterest, it is definitely worth adding it to your marketing mix. For categories such as food, travel, home decoration, fashion and beauty, Pinterest is an obvious choice. However, it can be made to work for practically any type of business, whether you sell products or services. Many service-based businesses do very well on Pinterest.
13. Not adding a pin description or link source to pins. You can write up to 500 characters within a pin description so don’t skimp on the information you add! Use keywords related to your business, words or phrases people would search for, and relative hashtags to maximize your description’s context. When appropriate, link back to your website, other social networks, and your blog to drive traffic to your business.
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