Businesses which focus on highly visual advertising, such as interior designers, clothing companies, restaurants and many others can benefit in particular by effective Pinterest marketing. With 72% of Pinterest’s audience being women, it can be an exceedingly valuable tool for targeting specific niches. Besides Pinterest allows you to interact with your customers in ways that other social media platforms don’t.
Users will never even see your image if you don’t have the right keywords and copy to tell them (and the Pinterest algorithm) what you have in store. Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason—but avoid writing copy that looks and feels like low-effort keyword stuffing.

Writing targeted, specific and compelling descriptions of your boards will make them easier to find for your audience as well. A Pinterest board description can be up to 500 characters, but most descriptions should be a sentence or two with 25 words being the ideal length. You want your board descriptions to use two to four targeted keywords and be as industry-, niche- and content-specific as possible.
Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.
This Promoted Pin from Kohls, however, has the type of content that pinners love. It’s offering value, using the context of “how to pick the perfect pillows” in order to promote some of their pillows’ great qualities and show off a few styles. Their description capitalizes on this, saying, “Throw pillows are a fun way to incorporate a little style,” and the image shows users how. This is a great way to maximize your description. 

When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
If your target audience is active on Pinterest, it is definitely worth adding it to your marketing mix. For categories such as food, travel, home decoration, fashion and beauty, Pinterest is an obvious choice. However, it can be made to work for practically any type of business, whether you sell products or services. Many service-based businesses do very well on Pinterest.

Agreed that it is fuzzy. But if their terms say “no commercial use” and some suggestions state to have a board devoted to your coupons, your URLs, your classes, etc., how is that not violating their terms? I did write directly to Pinterest with my questions asking for clarification and have not rec’d a response yet. If they are ok with this fuzzy use, I’ll be jumping on board… but for now I am leery. Especially because as an artist myself and as a website designer working with artists who are especially sensitive about copyright issues, one would never take another artist’s image and post it on their business website or blog, or publish it on their printed brochure, w/out the artist’s permission. if a business sets up a Pinterest series of boards and utilizes other’s pics to generate interest in their business… that opens up a huge can of worms. Example – a landscape design firm starts a business board and pins other people’s images of gardens, stone walkways, etc., and suddenly business picks up because interested customers just found their Pinned boards interesting. They didn’t pay for those images or obtain permission to use them – free stock photography! It is VERY fuzzy!
Shopify users – this is really simple to do. Select the Add HTML tag option, copy the full meta tag, head over to your Shopify admin > online store > themes, on the appropriate theme click actions > edit code, click on the layout section, click theme.liquid and then paste the full meta tag onto a blank line directly under the opening tag. And then save. (More detailed instructions here).
Users will never even see your image if you don’t have the right keywords and copy to tell them (and the Pinterest algorithm) what you have in store. Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason—but avoid writing copy that looks and feels like low-effort keyword stuffing.
Even if you are not active on Pinterest, people may already be sharing content from your website on Pinterest. To find out if this is the case, go to the following URL pinterest.com/source/your website address. This shows you pins that were pinned directly from your website, either by yourself (if you are pinning) or by other pinners. If the URL is not returning many results, this could be because your website was launched very recently or because it is difficult to pin directly from your website.
Pinterest can definitely be a useful tool for growing your business or getting exposure for new products. The capabilities of this kind of curatorial site allow you to showcase the taste of your brand in a whole new way, and definitely speak to a specific and powerful demographic. When done right, Pinterest is a great way to enhance your online presence, so have at with the pins!
I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.
Anything that might interest someone who is interested in blue stilettos is likely fair game. Pinterest is fairly lenient here because of the way keyword targeting works, but if you get too out there, say, targeting, “DIY planters,” your Pin will be rejected. Pinterest suggests that 100 keywords is the sweet spot, but you can get results with fewer.
One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership.
Don’t make this mistake because pinning everything and anything clutter your pin boards. Disjointed pins can make your boards look unorganized and lack any kind of theme. Pinterest surfers like content to be organized so that they can easily find what they are looking for. Don’t be afraid to pin interesting content your audience would enjoy, but try to keep them connected to your business.
By the way, I would like to subscribe to your email list and get the Pin Promoter Planner but I have no idea on how to do it. I can’t seem to find the link. Hopefully you will be able to add me to your list. I just decided that I would need to focus on one social media for a while and I have chosen Pinterest becuase I heard so many things about getting many viewers thru this platform.

We want people on Pinterest to understand who's promoting content. You can't manage more than one advertiser through a single account or change the advertiser on an account. You also can't create boards for someone else (for example, if you're an agency) and promote stuff from those boards. Instead, you can help someone else promote ads from their own account.


The Pinterest Analytics Tool: How to Use It for Business: Are you struggling to measure your Pinterest efforts? The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website. This article shows how the Pinterest Analytics features help you get the most out of your Pinterest marketing.
Very interesting blogpost, I am following this forum with great interest as a Marketing Proffessional and private fan of pinterest for creative and lifestyle inspiration. Any thoughts on local vs global business and how to gear for repins in a more narrow contexts – Not all Businesses are geard for global sales eventhough global branding is always of value!
Hi Elise – Facebook actually has an app that will let you pull your pins into your Facebook page. It’s acting really wonky for me, though, so I’ll bet they’re still working out the kinks. Here’s the link – http://apps.facebook.com/pinterestapp/ Right now that App page is just re-routing to the Pinterest business page, so there seems to be some sort of issue, but I’ve seen business Pages use it, and it’s cool! Best of luck!
Think about creative ways to showcase your product and your brand visually. After studying the performance of 50,000 promoted Pins, Pinterest found that lifestyle images generally outperform product images. For instance, fashion and style Pins showing products in use in real life saw 30 percent more clickthroughs and 170 percent higher checkout rates than those showing the product alone.

I’ve joined Pinterest and hooked it up to my business site. So far I haven’t really noticed any great increase in my site’s traffic due to Pinterest. But I agree…Pinterest is becoming huge and I think finally surpassed LinkedIn as one of the top three. Might as well play along! 🙂 Good tips though…I certainly started looking through my pins to see if and where I could I apply some of your advice.
While this is a comprehensive list I am pretty disappointed that there is absolutely no mention of the requirement to respect copyright and ask people first. I don’t have time to read all your posts re Pinterest. ….as you brushed off the person who asked about this. However…..I have a strong aversion to people not being informed clearly of the need to respect copyright. Especially since you have made it clear, and I know others are already using their boards commercially to make money from technically stolen prints.Pinterest has yet to have a TOC and system that ensures copyright is protected. They have tinkered but not fixed.People offering advise in my opinion have a duty to push for a respect of copyright.Links back….no not after the first repin it would seem, when Pinterest then divert the links to make them money.
By choosing the right category for your content to be shared in, your Pins and boards will become more searchable for users looking to discover content similar to that of your business. Users can search for specific categories on Pinterest or simply go to the “Categories” section of any profile on the platform to view all content related to the topic they’re searching.
Hi Elna! Thanks for the great info. I plan on checking out Tailwind today! I have two pinterest accounts and they both have approximately 100,000 followers on each. I am also on several group boards. I generally avoid pinning images that link to my website on them, as I’m not sure if board owners would be bothered by this. I’d love to know your thoughts on this.
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