Pinterest is constantly tweaking their algorithm and what worked marvelously in 2014 is passé in 2015. You might notice that your Pinterest home page now features pins that are “picked for you”. What I noticed about those pins is there’s nothing exceptional about them in terms of the dimensions or their descriptions but they typically have one thing in common and that is recency.  Those picked for your pins are typically only 2 or 3 hours old. That’s why I think a critical Pinterest tip for 2015 is that we absolutely must use a tool to schedule our pins! My favorite is Tailwind but I’m using checking out Viraltag and Ahalogy. My new motto for 2015 – Always Be Pinning!
The typical Pinterest Software Engineer salary is $133,518. Software Engineer salaries at Pinterest can range from $106,654 - $197,484. This estimate is based upon 82 Pinterest Software Engineer salary report(s) provided by employees or estimated based upon statistical methods. When factoring in bonuses and additional compensation, a Software Engineer at Pinterest can expect to make an average total pay of $139,998 . See all Software Engineer salaries to learn how this stacks up in the market.

Thank you for this information. I found this while at work so I will begin to implement these things once I get home. Also, I am just getting started blogging on my Senior website/blog to bring in more traffic…do you have any suggestions to gaining my target clients to read my blog? My website is http://www.missaraebia.com and I welcome any suggestions. I am also a mom blogger. I have 6 children, (1) just got married last week. Thank you so much and I am super excited to have bumped into your blog!
The pin/save button appears directly on your website’s product pages, making it easy for browsers to pin (and share) a link to their own Boards. 5x more easy to be precise. Immediately you’re making it simple for potential customers to engage with you and you’re gaining knowledge of who has pinned content from your website; providing you with an opportunity to engage right back.

@Sean Locke – agreed. Those are exactly my points. I may have a blog and a website with images I’ve chosen to share with the world (and now I need to watermark all of them because of Pinterest), but that doesn’t mean I am allowing people to use them for business purposes. Pin them on an inspiration board for personal use – I’m fine with that. Pin them on a business-related board in order to draw visitors to their Pinterest board I am not fine with. If a landscaper’s business suddenly increases because he has 25 amazing boards of other people’s garden photos, he owes them some credit/money. He would not be allowed, exactly as you said, to grab their images and include them on his blog, website, or printed marketing materials… so I don’t think it’s right to creatively use them on Pinterest if your Pinterest board is remotely commercial. Even if the main image keeps its link back to the original source. It just doesn’t seem right.

Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users…


I’m not an alarmist. I like safe, simple rules and guidelines that stay consistent over time. I don’t think Pinterest is any different. Over time, Pinterest marketing has evolved (hey, hashtags) but the foundation of keywords and vertical images has not. Human interaction with Pinterest has changed. In this post, I’ll be sharing the main principles to a solid Pinterest marketing strategy.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?
Yeah, Anshul, I gotta admit – I didn’t see the point of Pinterest for a long time. I thought it was another pared-down Facebook knock-off. But then I started using it and can really see all the different ways it can be used for marketing. Plus, it’s now driving over HALF the traffic to my site, and I’m just getting started! I saw an immediate boost to traffic and mailing list signups. It’s been a huge boon for me.
This plan comes with the opportunity to schedule up to 100 pins in your queue. You’ll also get a handy social media calendar, detailed analytics, and use on up to eight accounts. You’ll also get access to their image editing tool, “Pablo.” This software will assist you in creating Pins for your brand using templates or designing them from scratch in your browser.

No matter what you’re advertising — and no matter what platform you’re advertising on — it’s essential to include a call-to-action to encourage your audience to take the next step. By simply adding “Sign up”, “Learn more”, or “Visit site” to your Pinterest ad, you can inspire users to take action. By doing so you can increase conversions by up to 80%!
Thanks for stopping by and commenting! Yes! Join more group boards! But, I thought you were already on a lot? Oh, maybe that’s FB 🙂 As for the interval function, I had no idea that was an option in Tailwind. I honestly don’t stay in the dashboard of Tailwind so I’m learning as I go. How is that different from scheduling them based on your schedule? Is this so you don’t “spam” a group board? So far I haven’t had that happened even when I was scheduling 200 pins a day. I’ll go over to Lady Boss League and find that post! Thanks
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
Promoted Pins (aka Pinterest ads) are a great way to get your Pins seen by more people, creating new exposure for your brand. But Promoted Pins can provide exposure well beyond what you pay for. Internal Pinterest data shows that advertisers get an average of 20 percent more organic clicks in the month following the launch of a Pinterest ad campaign.
Since many Pinterest users utilize Pinterest to save creative ideas, informative content and unique products to go back and purchase them later, Pinterest is an ideal tool for businesses selling services, products or promoting your content. In fact, 93 percent of users plan purchases with Pinterest, and 87 percent actually make a purchase because of something they saw on the platform.
Include relevant keywords in your targeting options. Pinterest allows you to add up to 150 keywords in a promoted pin, but most marketers make the mistake of trying to add as many as possible. This results in low click-throughs and conversions. Try to have a focused and targeted approach with Pinterest keywords. This isn't Google Adwords, so you need to think about how your target customer uses Pinterest every day and target those keywords. The keywords chosen shouldn’t only be focused on targeting users, but should also maintain context with what’s offered in the pin and the web page they’re redirected to.
Shop the Look Pins are exclusive to the fashion and home decor sections of Pinterest and they allow users to easily find and purchase items from the pin. Users can recognize Shop the Look Pins by the small white dots that call out the items in the pin that are for sale, and users can tap the white dot to be directed to the website where they can purchase the item.
Traditionally, you could only access Pinterest via its web app platform. Now it's available on your desktop thanks to Pokki. By creating folders to organize the content you find online into pinboards, you'll be able to tailor your interests and even organize them into more specific sub-categories to make them searchable to other users on Pinterest. You can add an image to your Pinterest pinboard by uploading images saved on your computer directly to the app.

Pinterest Analytics provides important information about what types of content perform best on the network, so you can tweak and improve your Pinterest for business results over time. You’ll be able to see which Pins are most popular and which drive the most traffic to your site, so you can focus on the metrics that matter most to your particular business.
I’m so new to all of this. I’m a wedding music looking to engage with brides and grooms. On my website I’ve included a few blog posts so far, but absolutely need to make the content better and with more images. I’m just at a loss sometimes for inspiration on what to write about. On my business Pinterest account, I’ve included boards to help inspire brides and grooms. Pretty much the only ones that redirect back to my website/blog are on my Texas Harmony board. What in the world should I do to change the number of conversions from people clicking to actually visiting my blog for wedding ideas? And do you have articles on brainstorming what to blog about??? I know there are tons of pins out there but I’m pinned out for the night. Lol
Tiffany! I love the way you write. I think you write the way you talk so I felt like I was sitting right there next to you and listening with perked ears! Thank you so much. You took a headache inducing topic and simplified it. This was my first time on your blog and I loved every minute of it. I am a new blogger so I needed to hear this. And that Milo Tree recommendation, I am onto it. Thanks again!
The typical Pinterest Software Engineer salary is $133,518. Software Engineer salaries at Pinterest can range from $106,654 - $197,484. This estimate is based upon 82 Pinterest Software Engineer salary report(s) provided by employees or estimated based upon statistical methods. When factoring in bonuses and additional compensation, a Software Engineer at Pinterest can expect to make an average total pay of $139,998 . See all Software Engineer salaries to learn how this stacks up in the market.
Same applies to on-site content. Google is already displaying tons of content directly in the search, Facebook also has tons of features preventing people from ever leaving their app and Pinterest is already starting with rich pins for recipes. I believe they might try to offer publishers the “opportunity” to create rich content within the Pinterest app. But no visits to your blog means no money, so you will have to look for different traffic sources or different ways to make money.
The Mojo Spa in Illinois has a very unique, distinctive brand. They create good-for-you cosmetics in an affordable price range, and the creator of the company calls herself the “Willy Wonka of beauty.” Their Pinterest does a remarkable job of capturing the whimsical and wonderfully quirky nature of their brand while promoting their products simultaneously. Just in case users aren’t familiar with their brand, they give you a summary of who they are in their profile bio:
When I write my Pin descriptions that mimic the language that pinners use when writing notes to themselves, I can increase the engagement on that particular Pin. “LOVE this baked chicken recipe! Pinning for meal planning, healthy eating” is much more inviting than “Check out this baked chicken recipe on my blog! #healthyeating #mealplanning #chickenrecipes. 
To make the most of your Pinterest ads, always create a Pinterest post-click landing page to direct all of your traffic to. This type of dedicated page is the best place for users to “land” after clicking your pin, and will significantly help convert prospects into leads because it’s free of distractions (e.g. header navigation, social icons, etc.).
@Patricia – Watermarks are definitely key but I know many artists who do not like them. If placed on an edge/corner of an image, they do not help against theft – anyone can crop the edge off. If placed over the center, your prospective customer can’t *see* the image clearly so I only know of one artist out of hundreds who has opted for that. I can’t see any watermarks on the link you provided- I see a page of thumbnails and when enlarged don’t see any watermarks. The second method helps protect against blatant theft, so maybe the answer is the more subtle first method. I am not sure how offering a folder of “Pinterest friendly” images would work. Anyone surfing the web can find any image you’ve posted on a blog or website and pin it and not even know a “friendly for Pins” folder exists…

You likely already have a number of Boards on your Business Pinterest Account. If not, you need to stop right now, and create Boards that resonate with both your business and your market. Pin it full of mixed content like products, household tips, lifestyle images and more, all revolving around your Board theme. Post related links back to your blog, too.
Find your competitors' Pinterest accounts. With a little research, you can discover out what they are actually doing on Pinterest and learn from their actions. So, if you follow your competitors, they will likely do it for you as well. Imitation is the best form of flattery. However, in this case you might just learn some best practices that will help you promote yourself in better ways.

The names you create for your boards should be based on the keywords, terms or phrases that people will use when they search for the topic of your board. If people can’t find your board, they’re not going to find your board’s content. So, choose a board name your audience will use looking for your content. Boards are searchable, so don’t miss an opportunity to get found.


What’s also unique about Pinterest is that when someone saves a Promoted Pin, other people see it in their feeds as well, which naturally encourages increased engagement and drives additional sales. And, although paid ad campaigns end, the Pins themselves last forever, so your ads will never stop appearing in front of users. Advertisers actually receive an average of 20% more clicks in the month after launching a Promoted Pin campaign.

Their pricing is, again, affordable and reasonable. What’s different about FollowingLike is that you only have to pay a one-off fee. Unlike other automated bots that are going to set you back every month, FollowingLike charges you once. You can buy the one account version for $51 right now. If you’re looking for them to manage more than one account for you, this will set you back $73. It’s worth your money if you invest in the unlimited accounts version. They offer this for a one-time fee of $126, or if you want to pay yearly, it’s $88. Either way, their deals are reasonable.

Pin with your target market in mind. Not just the things that you personally write about, but also lateral content they’re also interested in. This applies not just to what you pin, but how you craft your pin descriptions, board descriptions, and profile. Think of your target market every time you sit down to pin, and you’ll have much greater results than if you only pin according to your own tastes. 
I think the underlying major issue here is that NO ONE marketing tactic works. If it did, we’d all stick to enhancing our websites to be the best they could be. But no – blogs became popular because you could engage the consumer in a “conversation” via comments and they seem to lure more followers than a static website does. And then FB and Twitter and others, and now Pinterest. No one method seems perfect so business owners are all over the place trying every thing they can. Kind of makes you crazy…Now Pinterest is hot but as someone posted above, I, too, cannot get the search to work. I have searched on terms I know are on my own board names or pin descriptions and nothing comes up. It seems you have to know someone is on Pinterest and then begin following them… so I don’t know if a business can acquire new followers by someone generically searching on their subject matter if the search engine is so weird. But that brings me back to the Pinterest terms which say “no commercial use”!
Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy.

The answer is two! I discuss more WHY in this post, but when we are resharing our top evergreen or seasonal content, you should be pinning directly from the landing page/blog post, OR, using Tailwind to reschedule the pin. All pins from Tailwind will also count as ‘fresh pins’. Pinterest is really favoring new and fresh content, but you don’t have to constantly churn out new content. The next tip can help with that!
Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show on your Pinterest presence as well. You can only select the cover photo if you are the owner of the group board. One of my newest collaborative boards is my Pinterest Tips for Success board. All the pinners are fantastic about adding great content and sharing their Pinterest skills.
I used to put in hours of hard work each day to market my sites and products on Pinterest, Twitter, Facebook, etc.. Now I just put my social media accounts on autopilot and I am getting even more followers on Pinterest since I started to use this software. If you are looking for an easy and hands-free way to drive massive traffic to your websites and offers through social media sites, you have found the great solution. I highly recommend it to all internet marketers.

How to gain more followers on Instagram? it was a problem to me for a long time. I’d read a lot of blogs and forums about promotion on social media, used hashtags in every posts. Then I found a list of promotions, and checked one by one. There were a good promotions such like instagress.com and massplanner.com and instanobel.com . Unfortunately two of aforcited was closed, so I’m using instanobel now. Good service
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
I am teaching a social media workshop next weekend at the University of Washington. I’m using my blog in lieu of textbooks because with social media changing so fast it’s impossible to find a book that’s up to date! Would you mind if I repost this on my blog with full disclosre that it originates here (and I would of course add links back to you)? I think the students would get a lot out of this piece! Thanks for your consideration!
But Pinterest is different and they follow a different approach. More to the point: My first viral pin, created in April 2015, now has more than 66.000 repins and still sends about 40 people to my site every day (click to see it, even though it looks oddly old-fashioned now). All in all, a bit less than 100.00 visitors. Do you know how many followers I had at that time? Less than 1.000 (around 800ish).
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This is a slightly less automated option, but you can upload your content to Pinterest and save it to a “Secret” board that your followers – and any other users on Pinterest – cannot see, and then when you’re ready for the pin to go live to your Pinterest audience, you can re-pin the content to a non-secret board. You can’t automate the re-pinning process, you’ll have to do it manually, but at least your content will be ready to go in Pinterest, you just have to re-pin it to a non-secret board.
When pinners save something, it provides a clue to Pinterest on what the person is interested in so that they can build a unique and optimized smart feed for that individual. Also, make sure to create pins with great images to maximize the probability that people will save them. You also want to make sure your descriptions and board names are keyword optimized.
Do you use the interval function to drip out your pins over time to your group boards at all? I was doing this to get my pins to drip out over 1 month, but then I read something on Lady Boss League about dripping them out over a week. So I’m giving that a go. So long as I publish a new post once a week, I’ll have fresh content going out to my group boards consistently.
Hi Erika – I apologize for this – it turns out that you’re right and I was wrong! When you invite someone to contribute to your board, you don’t have any way of deleting (or even editing) that person’s pins. I think this is a pretty significant design flaw that I hope Pinterest will fix in the future. Sorry for the confusion on this “moderation” issue – but I appreciate you bringing it up so I can stand publicly corrected!
Content marketing partners help brands develop a strong organic presence on Pinterest. They support the entire Pinterest campaign process, from sourcing content and publishing Pins to managing interactions with Pinners. Content marketing partners have great insight into what kinds of creative work best on Pinterest, so brands that start working with a content marketing partner tend to see a big jump in Pin performance.
Optimize your website content for Pinterest sharing (Part Two): Consider watermarking your images, or adding text to them. If you’re using your own images on Pinterest, one of the best ways to help your image stand out is by adding a clear description to the image itself, or adding a watermark with your business name. Make sure it’s clear, but that it doesn’t block out the main subject of the photo.
Pinterest is a social media platform that allows users to share visual content, similar to Instagram, but it differs in that every Pin can be linked back to your website or other content. Instagram currently only allows links in ads or in the biography section, so it is not useful if you are looking for traffic to your website, product pages or blog.
It is more effective to Pin multiple times a day than to Pin all at once. This is because the more consistently you Pin, the more Pinterest’s Smart Feed will show your pins. Your goal is to Pin five times per day. You can work up to this number by starting with two pins a day of your content and two repins. However, to be most effective you want to work up to pinning and repinning 10 times a day.
You should not pin your own content always. This rule of thumb is important because you want to keep your content fresh and dynamic to keep your readers reading. Rather than just pinning your own content, pin content related to your business, interesting images, quotes and mix in your products and articles. Create a different board that cover your targeted customer’s interests. This will also allow you to feature your best products beside them.
PinPinterest is exactly what it sounds like. It’s purely for Pinterest automation. You can set up your account to automatically pin, follow, unfollow, and like. They offer a no-subscription pricing setup. Just select the number of days that you’d like to pay for in advance, and you will not be charged any kind of recurring fee. Regardless of what pricing plan you choose, all of PinPinterest’s plans work out for less than $1 per day.

Use Pinterest to show the trends or patterns happening within your industry and what you’re doing to make strides based on these trends. Promoting industry trends in Pinterest gives your audience different perspectives into their current strategies and what you can do to help them. For example, IBM has a board called “Tech in Healthcare” that shows how different types of data helps them to make better decisions.

This has a very important implication: The more engaged and loyal your followers are, the faster your pin will take off. Pinterest has said the number of followers did not matter as much as the percental engagement. This, however, also means that users who built their accounts organically (as opposed to follow/unfollow techniques), will have a bigger benefit.

Thank you for this information. I found this while at work so I will begin to implement these things once I get home. Also, I am just getting started blogging on my Senior website/blog to bring in more traffic…do you have any suggestions to gaining my target clients to read my blog? My website is http://www.missaraebia.com and I welcome any suggestions. I am also a mom blogger. I have 6 children, (1) just got married last week. Thank you so much and I am super excited to have bumped into your blog!
Interest targeting and keyword targeting, however, hold more value than they’re typically given on other platforms. Choosing the right keywords is essential to ensuring your content pops up in the right searches organically, and the same is true for ad targeting. Choosing the right interests will help Pinterest place your ads with users who are most likely to be interested in seeing them when browsing.

Thanks so much Beth for this article! I have used Pinterest personally but never for my business until several t-shirt designs I posted lead to orders coming in the door. We are now in the process of setting up a “business” account. This article is MOST HELPFUL! I have taken notes and plan on using SO MANY of your ideas. We have been in business 20 years but I feel like such a newbie with all this social media stuff!!! Exciting to start learning from you.

Since many Pinterest users utilize Pinterest to save creative ideas, informative content and unique products to go back and purchase them later, Pinterest is an ideal tool for businesses selling services, products or promoting your content. In fact, 93 percent of users plan purchases with Pinterest, and 87 percent actually make a purchase because of something they saw on the platform.
If you continue to scroll down your setting page, you will see a spot that says “Claim,” you want to enter your website into the box and hit the “Claim” button. This will allow you to track any pins that are pinned from your website and your profile picture — in this case, your logo — will show up next to any pins that come from your website as well as create ads and buyable pins.
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Businesses which focus on highly visual advertising, such as interior designers, clothing companies, restaurants and many others can benefit in particular by effective Pinterest marketing. With 72% of Pinterest’s audience being women, it can be an exceedingly valuable tool for targeting specific niches. Besides Pinterest allows you to interact with your customers in ways that other social media platforms don’t.
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