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Oh there’s one thing, you’ve got fill in your billing information and then it’s ready to roll. There’s also some really great analytics that come with Pinterest advertising to help you understand which search terms converted best in terms of clicks, how many repins a particular Promoted Pin received and so forth. I’ll be covering that in my next blog post.
You can also pre-populate the pin descriptions that users save to their own boards with the Pinterest Save Button. This makes it faster for users to save your images to their boards and means that all the correct, necessary and optimized information will be in the description which will make it more useful for other users who see the pin on Pinterest. If you don’t specify a description, Pinterest will pull a description from your webpage, which may not be as well optimized for Pinterest. To learn more about pre-filling your descriptions, check out this help page from Pinterest.
How to Use Pinterest for Videos, SlideShare and Podcasts: Do you only share images on Pinterest? Would you like to share other content to grow your followers on Pinterest and other social networks? You can also share videos, SlideShare presentations and audio podcasts and extend your exposure, thanks to Pinterest. This article explains how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.

Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, don’t forget to optimize the Cover photos on Pinterest of each board. Lastly, choose a high-quality image that is attractive and bright for your cover photo.
The more boards you have, the more pins your can schedule. It also depends on the group board you belong to. If there are only 10 contributors, your pins may flood their feed. If that’s the case you just have to pop in to your boards and not put those types of boards in your schedule. I belong to over a 100 group boards, but not all of them are in my Tailwind schedule. Many of them only have 5 or 10 contributors, so I don’t pin to them or have stopped pinning to them until they get more contributors.
You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms and the above advertising guidelines. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they apply to features like audience targeting.

You may notice when browsing the web now that there are various Pin This–type tools throughout online content. These Pinterest social sharing buttons are found everywhere from the beginning of a post to the images throughout the post to the end of the post next to comment and other social share buttons. In a post on the blog, Resourceful Mommy, hovering over each image provides readers with a Pin It option.


21. You pin anything. It’s easy to get lost in a sea of stunning images where you might find yourself repining anything that catches your eye. Don’t do it. As a brand, you’re trying to relay a message that portrays what your business is all about. Plan out your boards and outline what message or information you want your fans to walk away with before you start pinning.
You can also pre-populate the pin descriptions that users save to their own boards with the Pinterest Save Button. This makes it faster for users to save your images to their boards and means that all the correct, necessary and optimized information will be in the description which will make it more useful for other users who see the pin on Pinterest. If you don’t specify a description, Pinterest will pull a description from your webpage, which may not be as well optimized for Pinterest. To learn more about pre-filling your descriptions, check out this help page from Pinterest.

I’ve joined Pinterest and hooked it up to my business site. So far I haven’t really noticed any great increase in my site’s traffic due to Pinterest. But I agree…Pinterest is becoming huge and I think finally surpassed LinkedIn as one of the top three. Might as well play along! 🙂 Good tips though…I certainly started looking through my pins to see if and where I could I apply some of your advice.
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.
First, do some searching on Pinterest so that you understand how Pinterest searching works. Then, take note of which results show up first and how the Pinterest feed organizes the pins and boards. Notice which keywords are suggested as being together automatically and which of these keywords are relevant to your pins. You want to do these searches on both desktop and mobile devices so that you understand what looks different on each device.
This will take you to Business Account Basics. If you scroll down that page, you will see a section entitled Profile. Here, you want to fill out each section, including uploading your logo where it says Picture. You also want to take a few minutes to write a description that is interesting and has a few keywords that people may use when they are searching for what your business does or the type of products your offer.
Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use. Plus, Pinterest users have the highest purchase intent of any other social media users. Let’s discuss some more ways small businesses, like yours, can benefit from creating a presence on Pinterest.
This has a very important implication: The more engaged and loyal your followers are, the faster your pin will take off. Pinterest has said the number of followers did not matter as much as the percental engagement. This, however, also means that users who built their accounts organically (as opposed to follow/unfollow techniques), will have a bigger benefit.
Pinterest automation software can make your life a lot easier if you’re a blogger or business owner who uses Pinterest in their digital marketing strategy. By putting repetitive Pinterest tasks on autopilot, you’ll be able to focus on creating high-quality content and pins rather than spending time on mundane tasks. Daily tasks like pinning and following other Pinterest accounts are important to stay on top of. Unfortunately, they take significant time to complete. This list will detail the best Pinterest automation software solutions currently available. We’ll begin with the most popular solution and end with the lesser-known options.
The boundary between commercial and personal is always fuzzy when you’re talking about entrepreneurs. Founders of travel companies are travel geeks. Founders of graphic design agencies are design geeks. Founders of clothing companies are fashion geeks. When you’re sharing something you’re genuinely geeky about that also has to do with how you make a living, the lines get blurry.
If you’re familiar with Adobe Photoshop, it’s another tool you can use to create Pinterest content. If you want to use Photoshop to create your Pinterest images but need a crash course in how to actually use Photoshop, we recommend checking out Skillshare’s photoshop classes, a few of the best ones you can see curated in our 40+ Best Skillshare Classes for Business article.
Ideally, you don’t want to repin pins that deal directly with a topic that you have content about as you want to keep people reading your own content, not a competitor’s. However, you can repin things that might give additional or complementary information. For example, if you write about do-it-yourself home projects often, but you don’t have any content on how to restore old furniture, repinning some pins that are about that, might be helpful to your audience.
18. Not telling anyone your business is on Pinterest. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) to spread the word. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content.
I share Andrew’s perspective, but I would phrase it differently — be relevant! As a brand, before you jump in spend some time “listening” or observing to get an understanding of the platform and then map your Pinterest strategy accordingly. Look at your target audience, the types of boards they’ve created, and the content they’re pinning. How does your content fit in with that? How does Pinterest fit with your overall social marketing/business strategy?

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Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show on your Pinterest presence as well. You can only select the cover photo if you are the owner of the group board. One of my newest collaborative boards is my Pinterest Tips for Success board. All the pinners are fantastic about adding great content and sharing their Pinterest skills.
The boundary between commercial and personal is always fuzzy when you’re talking about entrepreneurs. Founders of travel companies are travel geeks. Founders of graphic design agencies are design geeks. Founders of clothing companies are fashion geeks. When you’re sharing something you’re genuinely geeky about that also has to do with how you make a living, the lines get blurry.
When it comes to Pinterest marketing for businesses, remember that marketing on Pinterest is a marathon, not a sprint. You have to approach it for its long-term benefits rather than trying to gain short-term results immediately. Especially since, as we discussed above, the life of pins on Pinterest are so much longer than the life of posts on other social media platforms, you need to be prepared to see pins through to the end of their lifecycle and not give up on them prematurely. Since Pinterest is a great place to start future customers off in your sales funnel, you also need to approach your Pinterest marketing strategy with customer relationship building at the forefront.

One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership.
Pin with your target market in mind. Not just the things that you personally write about, but also lateral content they’re also interested in. This applies not just to what you pin, but how you craft your pin descriptions, board descriptions, and profile. Think of your target market every time you sit down to pin, and you’ll have much greater results than if you only pin according to your own tastes. 

Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. Ultimately, whether or not Pinterest is a good fit for your business will depend heavily on whether or not your target audience overlaps with their existing user base.
I created my Blog in July but, had to take a break from working on it as I am pregnant and you probably know how suffering and difficult the first trimester can be. Now that I have completed this period I am back to work but, sometimes I feel that I am not getting anywhere and feel like an idiot dreaming with something that it will never come to be true. I don’t have any money to invest on professional help, SEO, etc.
SocialPilot Lite is free to schedule up to 30 pins and post 10 times per day. Their individual plan is $10 a month and comes with considerably more. You can schedule up to 1000 posts in your queue and post 50 times per day. The content discovery tools are limited while the analytics they provide are non-existent in this basic package. Tailwind and even Buffer have a wider variety of Pinterest automation tools available for this pricing level. 
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