You’re also able to show your audience and followers how much their support and business means to you through giveaways, videos of your behind the scenes work, latest company news, product information, promotions, and discount codes. Creating and maintaining these business-to-customer routines early on humanizes your brand, sets the tone for what your company will be known for, and shows customers how you intend to grow with them in mind.
With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men.
Pinterest recommends to add multiple dots on the pin and it will perform better. Tag 3 products or more for a Shop The Look pin because then 3 pictures of the products will show at the bottom. Items under $50 are the sweet spot for Shop The Look as not everyone can afford more expensive items. Or if you have an item that is very expensive, be sure to include comparable items that are less expensive.
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing.
Like we said at the beginning of this article, Pinterest is optimized for brands because Pinterest users love to discover new products and businesses on the platform, so Pinterest makes it easy for businesses to use it to promote their products and brand. Because of this, they have plenty of great resources that can help you optimize your Pinterest marketing strategy and get the most out of your Pinterest for business account.
The number one Pinterest tip I can give you is to be true to your brand in your Pinnable images. Create a certain recognizable style. Always use the same font, logo or watermark, and other elements when you add an image to a blog post. Over time people will start to recognize you for your pictures on Pinterest. Those pictures give them an incentive to take a look on your blog to see if you’ve updated lately. That means more traffic for you, all by simply being true to your brand.
@Patricia – Watermarks are definitely key but I know many artists who do not like them. If placed on an edge/corner of an image, they do not help against theft – anyone can crop the edge off. If placed over the center, your prospective customer can’t *see* the image clearly so I only know of one artist out of hundreds who has opted for that. I can’t see any watermarks on the link you provided- I see a page of thumbnails and when enlarged don’t see any watermarks. The second method helps protect against blatant theft, so maybe the answer is the more subtle first method. I am not sure how offering a folder of “Pinterest friendly” images would work. Anyone surfing the web can find any image you’ve posted on a blog or website and pin it and not even know a “friendly for Pins” folder exists…
Establish relationships with other bloggers, influencers and pinners. Instagram isn’t the only place where you might want to work with influencers. For example, Target has worked with top Pinterest accounts Oh Joy, Wit & Delight, and Poppytalk. Pinterest is currently looking into creating a tool that makes it easier for brands to work with influencers (Instagram has already done this). Working with influencers might involve creating community Boards, giving influencers products to artfully style and Pin to. If you pursue this type of influencer/Pinterest marketing, you might also ask the influencer to curate content from other creators (kind of like a style guide).
My latest Pinterest tip is to create a “Pins I’ve Clicked Through Board.” I fully believe that you are your best researcher for your audience. After all, if you are interested enough to write and research about it you should be your best audience. For many of us, Pinterest is a huge traffic driver for our blogs and websites. Honestly, when I want to know something I will generally search it on Pinterest before I go to Google.
Now that you have your boards create, you want to create customized board covers. Taking the time to do this will help you to establish your professionalism and solidify your unique identity on Pinterest. Board covers allow you to put your branding on the front of every board, which gives your profile a polish that most business profiles don’t have.
How to gain more followers on Instagram? it was a problem to me for a long time. I’d read a lot of blogs and forums about promotion on social media, used hashtags in every posts. Then I found a list of promotions, and checked one by one. There were a good promotions such like instagress.com and massplanner.com and instanobel.com . Unfortunately two of aforcited was closed, so I’m using instanobel now. Good service
There are a lot of great pictures online, from memes to gorgeous professional photography. You can opt to save the ones you like to your computer or maybe even post them to Tumblr, although if you're a frequent poster they might soon get lost in the chatter. Pinterest is an alternative that lets you organize all your favorite photos and show them off to others.
Kristi is a staff writer at Fit Small Business, focusing on marketing for small businesses. Her past experience includes founding, growing and selling her own full-service digital marketing agency. Her expertise includes content marketing, public relations, social media marketing, email marketing as well as event marketing. She has worked with over 500 small businesses & start-ups in her career. When she isn't writing or giving out marketing advice, she can be found planning her next travel adventure or enjoy Florida's beaches.
I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.
By tracking and understanding Pinners’ evolving interests, tastes, and preferences, the Pinterest Taste Graph offers an expansive collection of 5,000 interests and categories in the Pinterest Ads Manager. This allows advertisers to reach more specific, niche, obscure audiences. The more Pinners search, save, and click, the more refined the targeting (because Pinterest can more easily suggest new categories and interests), and the more accurate the data.
The connection between Pinterest and blogging is crystal clear and can be significantly beneficial to most bloggers. SEO, or search engine optimization, helps blogger content to be seen by the millions of potential readers conducting searches on sites such as Google and Bing each day. Imagine that Pinterest is one more place for potential readers to both find and share your content, but rather than searching on Google or Bing, they’re searching on Pinterest itself.
What’s also unique about Pinterest is that when someone saves a Promoted Pin, other people see it in their feeds as well, which naturally encourages increased engagement and drives additional sales. And, although paid ad campaigns end, the Pins themselves last forever, so your ads will never stop appearing in front of users. Advertisers actually receive an average of 20% more clicks in the month after launching a Promoted Pin campaign.
Pinterest has confirmed that this is their number one issue and they are investing in a lot of techniques to prevent these kinds of copyright infringements. At the very least, this will lead to the account being blocked. Once in a while, you may get e-mails from Pinterest saying they deleted one of your repins. This is nothing to worry about (as long as you are not the offender, obviously).
Thanks for the advice, Tamara. I’ve been marketing on Twitter, Facebook, Pinterest and even a little on Flickr. And I’m working on producing blog content now. I knew marketing efforts take longer than a month to be most effective- but after a month I am looking for ways to make improvements and how to better approach my marketing strategy. I feel like my actual marketing messages aren’t ideal- so I’m working on building the blog and filling it with useful content. I’m going to be blogging about what’s going on in our shop, our inspiration, free craft tutorials and crafty business advice- I think that will help with establishing myself as an expert and also building a stronger following. What do you think?
Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.
They don’t want that. They already started crawling websites, but to be on the safe side, I’d recommend creating new pins for old posts once in a while. To be quite truthful with you: My first pins sucked, my layouts have vastly improved and there is still room for more improvement. I’m sure you will have (or had) a similar journey, and why not present every blog post in the best possible light at any given time, eh?