Hi! Great post! I’ve only just gotten back to Pinterest after ignoring it (I know, I know) and just started using Tailwind. What do you mean about dripping your posts over the course of a week or month? What exactly is the strategy there, and how do you do it? Also, how do you get 100 recommended optimal times with the free tailwind? They only offered me three optimal times to start. Did you just add to that general time period manually, or am I missing something? Thanks!
Pinterest also offers Actalike audience targeting, which is similar to Facebook’s Lookalike feature and Google’s Similar feature. A major difference, though, is that Actalike only requires an audience size of 100 users to create the audience, while Facebook and Google require much larger audiences. Also, with layering and variance of 1% to 10%, your Actalike audience closely resembles your pre-existing audience list, with similar engagement activity. This allows for personalized targeting of new, niche audiences.
@Sean Locke – agreed. Those are exactly my points. I may have a blog and a website with images I’ve chosen to share with the world (and now I need to watermark all of them because of Pinterest), but that doesn’t mean I am allowing people to use them for business purposes. Pin them on an inspiration board for personal use – I’m fine with that. Pin them on a business-related board in order to draw visitors to their Pinterest board I am not fine with. If a landscaper’s business suddenly increases because he has 25 amazing boards of other people’s garden photos, he owes them some credit/money. He would not be allowed, exactly as you said, to grab their images and include them on his blog, website, or printed marketing materials… so I don’t think it’s right to creatively use them on Pinterest if your Pinterest board is remotely commercial. Even if the main image keeps its link back to the original source. It just doesn’t seem right.
One of the newer concepts to Pinterest is this: Is it better to repin a pin or save directly from a website? I know that’s confusing, so let me break it down. If we want to reshare our content on Pinterest (and you should—read here how I use Tailwind’s SmartLoop to do this), is it better to one, ‘repin’ or save on the Pinterest platform, or two, save from the website using the save tool (or alternatively, schedule a pin on Tailwind).
As we discussed at the beginning of the article, content on Pinterest successfully gains engagement and shows up as a search result for months, so the content of your titles and descriptions need to be able to withstand that test of time. Titles and descriptions that are evergreen – as in, they don’t date themselves or refer to a very specific day or time of the year – have greater lasting potential. Some content on Pinterest will be season specific, such as content for recurring holidays, and that’s okay, but think about how you can even make descriptions for seasonal pins stay relevant for the same time of year next year.
I feel like Pinterest runs the risk of becoming cluttered if we encourage businesses to use it when it might not be the best channel for them. Part of content marketing is making sure your content fits your channel, and filling up Pinterest with promotional noise is likely to turn users off and could ruin the service altogether. I wrote a piece on that today on the D Custom blog…http://www.dcustom.com/three-things-youre-doing-wrong-on-pinterest/

I think some people on Pinterest are upset about the idea of marketers coming in a “ruining” Pinterest. I have gotten some flack about this, as well. I think people responded the same way when businesses moved into the Facebook space, too. At any rate, you didn’t do anything wrong! And if people follow the first rule of Copyblogger, no “ruining” of anything will occur!


Now please, don’t go rushing off writing make-up tutorials on a travel blog. You’d probably have to solve this riddle through content curation. The more often somebody pins one of your pins, the more often they are shown your pins. This should be your ultimate goal. That being said, you could use it as inspiration as well, as even a travel blogger could be writing about an especially tasty local recipe.


Take some time to search around Pinterest to get an idea of what types of images draw your eye to them most quickly. Are there certain colors that grab your attention? Do you tend to click on images with superimposed headings? Take some time to play around with your blog post images and notice which articles are receiving the most interaction from the Pinterest community.
18. Not telling anyone your business is on Pinterest. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) to spread the word. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content.
Eighty percent of users access Pinterest via tablet or smartphone. While desktop use is only a fraction of that, don’t disregard it quite yet, as it could be an underutilized opportunity. When browsing Pinterest, users will typically see more ads on mobile than on desktop, so take advantage of the comparably less saturated advertising environment to see how desktop ads perform with your target audience.
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
you’ll have to connect your Pinterest profile to your personal account/profile on Facebook- what it will do then is show all or most of your pins on your facebook wall- or in the newsfeed of your facebook friends. also connecting with facebook lets all your fb friends know you are using pinterest, so you can automatically start with some pinterest followers..
Those comments don’t really address what I was bringing up. “You” (everyone) is assigning a value to all these “gorgeous images” that 99% of the time, are not being offered up for free use or license by/to Pinterest and users. Yes, “you”‘re using these valuable works to drive traffic and build a network – all commercial uses without permission from the artist.
One of the newer concepts to Pinterest is this: Is it better to repin a pin or save directly from a website? I know that’s confusing, so let me break it down. If we want to reshare our content on Pinterest (and you should—read here how I use Tailwind’s SmartLoop to do this), is it better to one, ‘repin’ or save on the Pinterest platform, or two, save from the website using the save tool (or alternatively, schedule a pin on Tailwind).
If you need a powerful Pinterest tool that truly digs deep and allows you to get the most out of your Pinterest account, Tailwind is probably a tool you’ll want to take a serious look at. Tailwind offers a free trial for your first 100 pins. This will help you get a feel for how things work. After your trial runs out, you can switch to the basic subscription of $9.99 a month.
I pin a minimum of 5-10 pins per day. Most of those pins are my own content and are being pinned to my own boards, along with a few group boards. How often you pin per day depends on how much content you are creating. There is no magic number. You have to figure out what works for you. It’s not detrimental to pin 10 times one day and 15 the next day.
It is super important, but at the same time super hard, to think ahead of the current time. 3 years ago, I told everyone to treat Pinterest as a search engine, 2 years ago I reminded people to think mobile first. Some people listened, and others are now facing the issue of having long format pins getting penalized, with bad descriptions not appearing in searches anymore.
Pinterest is a visual wonderland with images of everything from DIY dining room tables created from reclaimed barn wood to inspirational quotes superimposed on photographs of ocean sunsets. Described as a visual bookmarking and discovery platform, the site is a virtual pinboard of ideas located on the Internet and shared in user-created Pinterest boards.
Alisa Meredith is the Content Marketing Manager at Tailwind – a Pinterest and Instagram scheduler and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Spike (who only eats eggs and Spam), Pepe the couchpotato Cavapoo, and more cats than she’d like to admit to.
Pinterest has confirmed that this is their number one issue and they are investing in a lot of techniques to prevent these kinds of copyright infringements. At the very least, this will lead to the account being blocked. Once in a while, you may get e-mails from Pinterest saying they deleted one of your repins. This is nothing to worry about (as long as you are not the offender, obviously).
So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.
I have already covered a few blogs you must read for Pinterest tips as a bonus in my article 30 Pinterest Accounts and Boards You Must Follow for Marketing Tips. Since then I have learnt about other blogs that regularly cover Pinterest tips, so here’s a separate article that is dedicated to the great blogs that cover the best Pinterest tips. Check them out below and read their tips to improve your Pinterest knowledge…
I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.

Firstly, only posting images of your product photos, although not an entirely poor Pinterest marketing strategy, is not ideal because it will only help you acquire a limited volume of users rather than grow your user base. To acquire volume and growth, you need to be pinning product-specific content (like product photos) as well as content that’s inclusive of your product but not solely trying to sell the product itself. This will help you create new customers rather than simply acquire existing ones.
Now please, don’t go rushing off writing make-up tutorials on a travel blog. You’d probably have to solve this riddle through content curation. The more often somebody pins one of your pins, the more often they are shown your pins. This should be your ultimate goal. That being said, you could use it as inspiration as well, as even a travel blogger could be writing about an especially tasty local recipe.
So, please whatever you do, don’t just post product photos. Do you remember that study done by The University of Minnesota? Well, diversity of pin was the 8th most important factor when users were deciding whether to follow an account. So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy.

With Pinterest, you can easily review what your competitors — and the companies in your industry that are more established than yours — are doing. This will allow you to discover which tactics they’re using on the platform and see what’s working for their audience members. You can also look at the content your audience Pins as well as who they’re following and interacting with.
Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?
For example, Pinterest demonstrated by showing a chart of how moms pick clothes – moms will go on Pinterest to look for a denim jacket.  They will tunnel search for an authentic denim jacket, but then they will find something else during the search and widen their search again.  Slowly, going between what they searched for and new recommendations they discover, they will narrow down their search and eventually they’ll make a purchase – maybe not even ending with a denim jacket, but a pixie white suede jacket instead!

Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.
This plan comes with the opportunity to schedule up to 100 pins in your queue. You’ll also get a handy social media calendar, detailed analytics, and use on up to eight accounts. You’ll also get access to their image editing tool, “Pablo.” This software will assist you in creating Pins for your brand using templates or designing them from scratch in your browser.

Pinterest image design and creation tools allow you to design, edit, create, and publish professional-looking photos and images for the platform (along with any other social media site and your website). Considering Pinterest is a visual social network where users discover eye-catching, beautiful, and creative images and videos, it’s important your content looks perfect so you can attract more followers and engagement on your profile.
Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. With the Tag, you will be able to better measure the effectiveness of your campaigns, understand customer paths from engagements to conversions, define audiences for remarketing and track a number of events such as page visits, category views, searches, cart additions, checkouts, video views, signups and leads.
The content saved by users is distributed to a wider audience by the Pinterest algorithm in people’s home feed and search results. As a business, your aim is to make your content inspirational and discoverable, so that it gets seen, saved (i.e. shared) and clicked as often as possible. Helpful content, keywords, and high-quality images are essential ingredients for success on Pinterest.
The next part of this step is to confirm your website. In the first step, you were asked to insert your website into your profile details. While that shows up publicly on your account (and might even send blog traffic your way from people that found you and loved what you pin), Pinterest needs to know that you actually own the account for them to give you sensitive details about it.
Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.
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