Many business owners underrate Pinterest in its power to be used as an effective digital marketing tool. Considering Pinterest user base of 70 million along with the credit of being the fastest growing social media platform in the world, there is immense potential for businesses to tap Pinterest effectively to visually advertise their products, drive traffic to company website and boost sales.
I am not paying for Tailwind’s paid plan just yet. Make sure that you have either archived or deleted your boards that have nothing to do with your niche. If you frequently share other bloggers’ work, you can create a board for that. I labeled mine “Bloggers Network”. Try to schedule at least 10-20 pins every single day, spread out on different boards and definitely start using Tribes! With Tailwind’s free account, you can share up to 80 pins to Tribes, and those should be your most popular pins from your blog because those are the ones that will get repinned by other pinners within the group. I hope this helps! If you’re struggling to nail down your niche and find your blogging voice, you can check out this post https://melissablevins.com/finding-your-voice-through-blogging 🙂 Let me know if you have any other questions!
Join Pinterest group Boards. Group boards are shared boards where many different users are invited to contribute. They are differentiated from personal boards by the use of a special group icon. Pinners who follow the group Board show up as followers of the owner only, but all Pins to the group Board, from all contributors, can show up in the home feed of every Pinner who follows it. Think of the implications of joining a group Board with a contributor who has over 100,000 followers! Use a tool like PinGroupie to determine which group Boards you should seek membership to.
One trick is to use various quotes from your most recent blog post or testimonials about your recent product and link to the website page many different times. You can also Pin the same Pin to different boards. For example, if you write a blog post about buying the best homeowners insurance, that can go on a board that only holds your blog posts, it can also go on a board that talks about financial planning and a board that talks about homeownership.
Sure, we’ve just told you that Pinterest is a visual medium—but great visuals alone are not enough to create serious engagement. Make the most of the description field to tell viewers exactly what they will get if they click through to the linked content on your site. Make sure to include your most important keywords to help your Pins appear in search (but, of course, be sure to do this in a natural and helpful way rather than engaging in keyword stuffing).
Health & fitness are one of the most popular content categories on Pinterest. New York studio Kettlebell Kickboxing has built a strong profile on Pinterest because they do a fantastic job describing why potential customers should come in and join them in their profile. They explain their program and why it benefits users in just a few words. Their boards also reinforce this. For example, their Kettlebell Boxing board features articles and resources about why the program works so well.
Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see; they generally don’t care if other people see what they've tagged or archived, because it’s just not about generating discussion or exchanging information.
I’ve been on Pinterest for six months or so. My first reaction was “oh, pretty” and “wow, so useful” and “this could suck up entire days/weeks/months!” So I’ve been very hesitant to spend too much time there. Things have definitely picked up in the last 3 months. I see that many of the small business textile organizations and designers are using the B2B pretty effectively, but these are very visual businesses.
14. Not enabling “rich pins.” By enabling rich pins on your website, real-time pricing will accompany the images that are pinned from your website. Pinners will also be able to see if the product is in stock, where they can buy it, and if your item goes on sale. Pinterest even alerts the people who have repinned your product when the price drops! Make sure you’re enabling “rich pins.”
My fiance is a avid user of Pinterest and is on it all the time via her iPhone. Although we have researched various ways to use Pinterest as a marketing strategy, keep in mind that the demographic mainly caters to a female audience ages 25-55. We believe that Pinterest can be a very effective marketing hub, for specific types of business like wedding planners and floral businesses, not so much a law firm or auto mechanic shop for the time being.
Facebook, Google, Instagram – all major sources of traffic are constantly evolving. Pinterest, however, changes more rapidly than all these three put together. At least, it often feels that way. Every 2 months or so, I see them testing out new features (as I have quite the big business account, I probably see some features that never get rolled out to average users).
Pinterest does not offer the option to automatically sort boards alphabetically. There are unofficial browser extensions that may be able to alphabetise boards; however, these extensions are not endorsed by Pinterest and should be used with caution. Alternatively, you can manually organise your boards alphabetically by dragging and dropping them into the desired order.
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
I started using interval because I was hugely paranoid about spamming group boards (it took me ages to even get up the courage to post anything to the first one, lol) and mainly because I thought it would be good to drip the content out over time rather than in one big rush. Initially I thought that I could just keep each pin cycling through my group board list indefinitely, but that doesn’t take into account that as I make more pins, they start to stack and I might overwhelm the boards.
Pinterest loves new pins. So, if you could, you should be sharing new pins, preferably all pointing to your website all day. BUT at the same time, you want an engaged audience. The way the smart feed works now, users who repinned one of the pins on your boards are more likely to see more of your pins. So, making use of proven content from other people (by repining) can still help you gain traction.
Create Boards that tell a story or create a lifestyle – don’t just create product Boards. 72% say the platform helps them to find ideas for everyday life: Use insights (below) to understand what stories appeal to your target audience and use this to fuel your Board ideas and give your followers the inspiration they’re after. Stay true to your brand, get creative and have fun.
You mention linking our Pinterest to our Facebook pages, but if we are a business and have a Facebook page, how can we link our Pinterest since pages don’t really have their own log-in?? If I try to link to Facebook, it picks up my personal Facebook account (and I’m admin of my page.) Do you know if an interface with Facebook pages for Pinterest is coming? Or I’m just going to post links on Facebook to my Pinterest boards is my plan. Thanks for the article-lots of great info!
First, complete your profile describing your business including relevant keywords that users will use to search. Next, you are going to want to upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board. As a result, this gives the board an active appearance and people will be more apt to explore your board.
Something I’ve been struggling to figure out is how to pin many pins a day, while keeping a good chunk of them as pins from my own content. I only publish new content once a week. Let’s say I want to post 50% my content and 50% of others’, I would only be pinning two pins per day (one for my new post and one of someone else). Am I supposed to be pinning older content that’s already in those boards? If so, how often should I be doing that? I just don’t understand how people say to pin X number of pins per day and X amount should be your own content. Help! Thanks, Rachel
My best Pinterest tip is to pin like your followers. Your followers do not pin from just 10:00-10:30 am every single weekday. Sure, you can schedule your pins out, but remember that your perfect follower (and possible blog reader) sleeps, eats, works, takes care of children, has doctor’s appointments, etc. They don’t have a schedule of when they pin, they pin when they can. Since I’ve started using Pinterest as just a regular person vs. blogger trying to drive traffic, I’ve seen my number of followers increase quickly. Of course, my tip may not work for everyone, but it doesn’t hurt to play with your pinning strategy to gauge results. Take a strategy and try it for 2 weeks, analyze, tweak, and happy pinning!
Elna, this is a GREAT post and I love your blog. I have a question… my website doesn’t have many group boards… do you have some suggestions for me? My niche is dealing with Chronic Migraines (not fun or colorful!) and I don’t know where to start. Any help is welcome. I also have a course with a free bit, but I feel uneasy putting it in my bio…. I will have to think about that…
Create highly pinnable graphics – “long and lean” as I call them. Some of my simplest projects have become very popular on Pinterest because I created highly pinnable collages that show multiple images from the same project. Pinterest loves vertical images, so every post should have a pinnable vertical image that includes a high-quality image, the title of the post, and your blog name or URL in a watermark. It’s worth the bit of extra time it takes to create these images for the return on investment – increased blog traffic!
Be sure to avoid board names that are more cute than descriptive. It is more important that your boards get found than to have a cute name. If you need some help thinking of optimal names for your boards, think about the keywords you might use to search for a certain topic. You can also take a look at the keywords on your website or the categories on your blog for more ideas on how to name your boards.
I know, there are countless Pinterest courses out there. Some cost up to 300 USD. Are they better? I don’t know. I just know that I put everything I know about Pinterest into this guide and didn’t hold anything back. This guide is my way of saying thanks to all those countless guides that helped me starting out as a travel blogger more than 3 years ago.