Pinterest loves new pins. So, if you could, you should be sharing new pins, preferably all pointing to your website all day. BUT at the same time, you want an engaged audience. The way the smart feed works now, users who repinned one of the pins on your boards are more likely to see more of your pins. So, making use of proven content from other people (by repining) can still help you gain traction.

Hi Elna, this was great info. I’m just starting out using Pinterest for a new blog. I’ve taken a few Pinterest courses that cover the Pinterest side of things, but one thing that I’m a bit confused about is the best placement of the Pinterest image inside my blog post. Some blogs have a featured image at the top with a Pinterest image at the bottom, some just have a huge Pinterest image at the top…so I’m uncertain what is the best thing to do!

Pincodes are a unique code that work similarly to QR Codes and they help people find your brand and products on Pinterest. Pincodes can be placed on any of your physical brand assets like brochures, business cards, packaging and displays and whenever people scan them with their Pinterest app, it’ll direct them to your content destination on Pinterest.

If your business is focused on producing amazing content, that you would like to get more visibility than what a Facebook post or a few tweets can provide, Pinterest is a wonderful platform to solve that. Because of Pinterest’s search engine, you can see a blog post or article resurface as a popular Pin that is bringing traffic to your website, long after you first pinned it. Many users have seen traffic from a blog post for several years after first posting it.
Very interesting blogpost, I am following this forum with great interest as a Marketing Proffessional and private fan of pinterest for creative and lifestyle inspiration. Any thoughts on local vs global business and how to gear for repins in a more narrow contexts – Not all Businesses are geard for global sales eventhough global branding is always of value!
Tiffany! I love the way you write. I think you write the way you talk so I felt like I was sitting right there next to you and listening with perked ears! Thank you so much. You took a headache inducing topic and simplified it. This was my first time on your blog and I loved every minute of it. I am a new blogger so I needed to hear this. And that Milo Tree recommendation, I am onto it. Thanks again!
Specific, measurable, achievable, relevant and time-limited. What do you want to achieve and when do you want to achieve it by. Do you want to increase your followers to 100 by the end of the quarter; or do you want a Pinterest ad to generate at least five bathroom tile sales by the end of the month? Being specific gives you a goal to aim for, it focuses your Pinterest marketing tools, and it helps you to monitor (and learn from) your successes.
If you need a powerful Pinterest tool that truly digs deep and allows you to get the most out of your Pinterest account, Tailwind is probably a tool you’ll want to take a serious look at. Tailwind offers a free trial for your first 100 pins. This will help you get a feel for how things work. After your trial runs out, you can switch to the basic subscription of $9.99 a month.
Shopify users – this is really simple to do. Select the Add HTML tag option, copy the full meta tag, head over to your Shopify admin > online store > themes, on the appropriate theme click actions > edit code, click on the layout section, click theme.liquid and then paste the full meta tag onto a blank line directly under the opening tag. And then save. (More detailed instructions here).
When I write my Pin descriptions that mimic the language that pinners use when writing notes to themselves, I can increase the engagement on that particular Pin. “LOVE this baked chicken recipe! Pinning for meal planning, healthy eating” is much more inviting than “Check out this baked chicken recipe on my blog! #healthyeating #mealplanning #chickenrecipes. 
First, complete your profile describing your business including relevant keywords that users will use to search. Next, you are going to want to upload a good logo as your profile picture. In addition, create minimum 10-12 boards and pin at least 9 pins on each board. As a result, this gives the board an active appearance and people will be more apt to explore your board.
Hi Robin – the best way to get people to repin your images is to create (and pin) awesome photos. So I would take REALLY good quality pics of your best work (maybe fun or particularly beautiful signs) and consider pining those. But before you pin anything at all, ask yourself if that image will be useful, entertaining, educational or interesting to your ideal clients who are on Pinterest. If the answer is no, I would keep looking.
As a general rule, you want your boards to be 50 percent about your business and 50 percent about the interests of your audience that tie back to your business. By pinning your audience interest as well as your own content, you will entice them to engage with you more on Pinterest. When they engage with you more, Pinterest will show users your content more frequently in their feed.
Thanks for all the tips here. I’ve been growing on pinterest, too, but still need to accelerate things. I’ve been finding it challenging to get into more of the top decor boards (I do flooring) as many are closed to new pinners). I’ve also been collaborating with a friend of mine who has a larger following and more group boards, and we are helping each other.

Like Pinterest discusses in their Tips for Creating Customer Growth on Pinterest article, “too often, online marketing tactics focus on customers who already know what they want to buy—instead of expanding their reach to also include people earlier in their shopping journey,” which is an extremely important perspective to keep in mind when creating content for your Pinterest marketing strategy. To grow your reach on Pinterest, you need to focus on the early steps in a user’s shopping journey and that starts by telling a story and creating a need for the user to make them want to purchase your product to fulfill that need.
So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.
By tracking and understanding Pinners’ evolving interests, tastes, and preferences, the Pinterest Taste Graph offers an expansive collection of 5,000 interests and categories in the Pinterest Ads Manager. This allows advertisers to reach more specific, niche, obscure audiences. The more Pinners search, save, and click, the more refined the targeting (because Pinterest can more easily suggest new categories and interests), and the more accurate the data.
Claiming your website isn’t difficult, you just need to be able to access and edit your website’s HTML code. There are two ways to claim your site and it’s either by using a meta tag or by uploading an HTML file, the instructions for which can be found on Pinterest’s Claim Your Website help center page. Check out that page for all the instructions you need to claim your website and there’s also platform-specific set up instructions if you need help tailored to your particular ecommerce platform, such as Shopify or BigCommerce.
Opt for a content-based approach. I remember seeing a recipe for a breakfast parfait and saving it, only to realize later on that the recipe was from Fage, a Greek yogurt brand, and it featured a specific flavor of yogurt none of their competitors had. It was a smart move, because content like recipes and DIY tutorials perform great on Pinterest. If you can feature your products in a similar way, this is a good strategy to try, especially for brand awareness campaigns.

Hey Liz – did you change the name of that board recently? Sometimes when you do that, it causes problems. If that’s the case, you can try to change the name of the board back to its original name. Weird stuff happens sometimes because when you change the name of the board, the URL of that particular board changes, too, and I think sometimes the Pinterest system gets confused.
Many of Mojo Spa’s boards are distinctly feminine, matching their site. Their unique interest boards (like their Alice in Wonderland board) are captivating and unlike what you’ll see from most other businesses. These boards aren’t about selling products; they’re about establishing their brand. Since they know this content will be interesting to their target audience, this was a genius move. This also sets them apart, and it is almost certainly part of the reason they have over 833,000 followers.

Businesses which focus on highly visual advertising, such as interior designers, clothing companies, restaurants and many others can benefit in particular by effective Pinterest marketing. With 72% of Pinterest’s audience being women, it can be an exceedingly valuable tool for targeting specific niches. Besides Pinterest allows you to interact with your customers in ways that other social media platforms don’t.


Collaborative boards can help you reach a new group of pinners and have your pins be seen by more people. You do need to be careful about which boards you join because all the pins will show on your Pinterest presence as well. You can only select the cover photo if you are the owner of the group board. One of my newest collaborative boards is my Pinterest Tips for Success board. All the pinners are fantastic about adding great content and sharing their Pinterest skills.
I wouldn’t worry too much about not getting a response. I sometimes don’t respond to my emails; I just let people in the group. Make sure to check your Pinterest notifications! I would also try lower tiered group boards with a lower reach to get in. These group owners are more than happy to let you in because they are trying to grow your followers.
In the last podcast episode, we dove into how to make Pinterest work for your business. If you’re struggling to find your groove while creating your profile, boards, or pins, go back and listen to that episode. That will give you a really good foundation to jump into this week’s episode, where we’ll focus on how to create a Pinterest marketing strategy.
The answer is two! I discuss more WHY in this post, but when we are resharing our top evergreen or seasonal content, you should be pinning directly from the landing page/blog post, OR, using Tailwind to reschedule the pin. All pins from Tailwind will also count as ‘fresh pins’. Pinterest is really favoring new and fresh content, but you don’t have to constantly churn out new content. The next tip can help with that!
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010). Pinterest has become another vital channel to reach prospects or current customers and be a touch point in your consumer marketing funnel.
Like Pinterest discusses in their Tips for Creating Customer Growth on Pinterest article, “too often, online marketing tactics focus on customers who already know what they want to buy—instead of expanding their reach to also include people earlier in their shopping journey,” which is an extremely important perspective to keep in mind when creating content for your Pinterest marketing strategy. To grow your reach on Pinterest, you need to focus on the early steps in a user’s shopping journey and that starts by telling a story and creating a need for the user to make them want to purchase your product to fulfill that need.
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing. 
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