Group boards are community boards for invited members to pin on the same topic. The sorts of boards you want to participate should have the following. First, they should be well curated. Next, they should have a good number of active member. Lastly, they need to have moderators who are quick to remove people who violate the spirit of the group board.
I really, really like Pinterest, but I just read an article about Pinterest’s scary terms of service! It’s making me think about removing all the content I have on there. And I’m wondering how you or I can ethically go on promoting them? I had to go look up the terms of service myself and was apalled that by posting your own original content you are giving Cold Brew Labs irrevocable rights to your artwork! Here’s an exact copy and paste “By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit …..”
Instead of focusing on followers, focus on your monthly viewers. These are the people you can reach with your efforts and this is actually the metric any marketer or influencer agency would be interested. Having 1,000 followers just says: that’s how many people clicked on “follow”. We all know that only a fraction of these will engage with your content.
This has a very important implication: The more engaged and loyal your followers are, the faster your pin will take off. Pinterest has said the number of followers did not matter as much as the percental engagement. This, however, also means that users who built their accounts organically (as opposed to follow/unfollow techniques), will have a bigger benefit.
The problem is, that people don’t get to pass it up. If they have chosen to use Flickr to display their work, for example, someone can go “pin” their image without the artist ever knowing, until they find it pinned all over the place and hosted on blogs. When licensing work, they may even choose to pass up a group they disagree with, say, AARP for example, yet that group can create a board to promote their work and go out and grab any image they like from the net. What then? What makes “pinning” inherently different than taking any image from anywhere and putting it on your website?
This Promoted Pin from Kohls, however, has the type of content that pinners love. It’s offering value, using the context of “how to pick the perfect pillows” in order to promote some of their pillows’ great qualities and show off a few styles. Their description capitalizes on this, saying, “Throw pillows are a fun way to incorporate a little style,” and the image shows users how. This is a great way to maximize your description. 

21. You pin anything. It’s easy to get lost in a sea of stunning images where you might find yourself repining anything that catches your eye. Don’t do it. As a brand, you’re trying to relay a message that portrays what your business is all about. Plan out your boards and outline what message or information you want your fans to walk away with before you start pinning.
21. You pin anything. It’s easy to get lost in a sea of stunning images where you might find yourself repining anything that catches your eye. Don’t do it. As a brand, you’re trying to relay a message that portrays what your business is all about. Plan out your boards and outline what message or information you want your fans to walk away with before you start pinning.

Be sure to avoid board names that are more cute than descriptive. It is more important that your boards get found than to have a cute name. If you need some help thinking of optimal names for your boards, think about the keywords you might use to search for a certain topic. You can also take a look at the keywords on your website or the categories on your blog for more ideas on how to name your boards.
How to Optimize Your Pins for the Pinterest Smart Feed: Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. This article explains the Pinterest smart feed and how to use Pinterest’s changes to your advantage.
Your growth story is very inspiring. You already had over 600 followers though! That’s a lot compared to my measly 30. Do you think your strategies help from the very beginning? I’m probably still too new to contribute to group pages, though I feel I have valuable content. If you have advice for beginners that is different from what you’ve already mentioned, I’d really appreciate hearing it!
While Pinterest is well-known for its food, health and travel posts, it’s also a platform that can take ordinary or even dry topics and make them engaging and interesting. For example, website developers and financial planners all successfully use Pinterest to teach “dry” topics like banking and coding. Divorce attorneys and project managers can offer their most helpful content to those who are searching for answers or the latest inspirations on that topic.

My best Pinterest tip is to be focused. Once I identified WHY I use Pinterest, I was able to focus my boards and pins on what really matters – growing my Pinterest following, and attracting other bloggers and prospective clients. Each time I click to pin or repin I ask myself, “Is this pin of value to my target audience?” If the answer isn’t yes, I don’t pin it.
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
One of the things I hear over and over again from Pinterest users–individuals and businesses–is that we don’t want Pinterest turning into another sales pitch ghetto as users plug their MLM products or Etsy sites or corporate product lines. The primary reason that Pinterest is so successful is its organic and cooperative nature. There are, as you listed, many ways (at least 54 it would seem) to promote a business or brand without resorting to carnival shilling and Web 1.0 scorched earth tactics.
I am teaching a social media workshop next weekend at the University of Washington. I’m using my blog in lieu of textbooks because with social media changing so fast it’s impossible to find a book that’s up to date! Would you mind if I repost this on my blog with full disclosre that it originates here (and I would of course add links back to you)? I think the students would get a lot out of this piece! Thanks for your consideration!
Note: If you’re interested in learning more about what exactly Pinterest does for business, check out their Pinterest for Business article, their article on How to Start Using Pinterest For Your Business which includes sub-sections on how to increase brand awareness with Pinterest marketing, increase website traffic with Pinterest marketing, increase sales with Pinterest and how to increase conversions with Pinterest marketing. They even have a Pinterest Business Best Practice Guide which has a plethora of helpful information and insights for business merchants just getting started on Pinterest.
Getting the followers on my website was truly becoming hectic as I first started marketing on Pinterest. Came to know about Tailwind and gave it a try, but it got my account suspended and I was back to square one :/ Tried many other automation tools before finally settling for PinPInterest com The service by PinPinterest is simply amazing. It has been over 4 months now that I have been using this and getting an exponential rise in the number of visits and followership. I love its sophisticated artificial intelligence that it uses to automate the pins, comments, web content traffic, and with this, I have also saved a lot of time when it comes to screening the content and picking the right one for the pins as it does it automatically. And now that it supports multiple Pinterest accounts in just one PinPinterest account, no other tool beats it in terms of features… 

Pinterest is constantly tweaking their algorithm and what worked marvelously in 2014 is passé in 2015. You might notice that your Pinterest home page now features pins that are “picked for you”. What I noticed about those pins is there’s nothing exceptional about them in terms of the dimensions or their descriptions but they typically have one thing in common and that is recency.  Those picked for your pins are typically only 2 or 3 hours old. That’s why I think a critical Pinterest tip for 2015 is that we absolutely must use a tool to schedule our pins! My favorite is Tailwind but I’m using checking out Viraltag and Ahalogy. My new motto for 2015 – Always Be Pinning! 

I see from your website that your business is eDoctor but not really sure what services you offer. I would suggest that you carve out a tiny little sliver of your business and focus a Pinterest board just on that niche. The more specific those pin boards appear to be, the easier it will be for folks to find you. And, of course, throwing up a pin board is like hanging out your shingle. You will still need to let people know that you’re up on Pinterest or you’ll miss a lot of opportunities for your fans to actually find your board(s).
Pinterest promoted pins will help you draw attention to a certain pin when you have something special or unique that you want to feature, such as an event, promotion or special article. They will also help you get exposure to people who don’t yet follow your business on Pinterest. Promoted pins are great for seasonal content, time-sensitive material or anything that you need to drive more drive attention to.
By the way, I would like to subscribe to your email list and get the Pin Promoter Planner but I have no idea on how to do it. I can’t seem to find the link. Hopefully you will be able to add me to your list. I just decided that I would need to focus on one social media for a while and I have chosen Pinterest becuase I heard so many things about getting many viewers thru this platform.
You can achieve all of these things for your business by following the Pinterest marketing strategies we reviewed and incorporating the available tools and resources to help you succeed as a business on the platform. So, sign up for a business account and begin creating unique and engaging content to market to your customers and followers on Pinterest.
This Promoted Pin from Kohls, however, has the type of content that pinners love. It’s offering value, using the context of “how to pick the perfect pillows” in order to promote some of their pillows’ great qualities and show off a few styles. Their description capitalizes on this, saying, “Throw pillows are a fun way to incorporate a little style,” and the image shows users how. This is a great way to maximize your description. 
I see from your website that your business is eDoctor but not really sure what services you offer. I would suggest that you carve out a tiny little sliver of your business and focus a Pinterest board just on that niche. The more specific those pin boards appear to be, the easier it will be for folks to find you. And, of course, throwing up a pin board is like hanging out your shingle. You will still need to let people know that you’re up on Pinterest or you’ll miss a lot of opportunities for your fans to actually find your board(s).
With Pinterest, you can easily review what your competitors — and the companies in your industry that are more established than yours — are doing. This will allow you to discover which tactics they’re using on the platform and see what’s working for their audience members. You can also look at the content your audience Pins as well as who they’re following and interacting with.
The Pinterest search bar is great tool to find keywords. To better understand how it works, type a few keywords in the Pinterest search bar. Take note of the suggested keywords (see example below). Do a similar search for categories and keep drilling down the list of categories you are presented with. This will give you a good idea of the most frequently used keywords.

It has over 200 million monthly global users and boasts over 100 billion Pins. And it gets better. Research by ecommerce platform Shopify found that it was the #2 source of all referral traffic to the site, that 93% of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source).

Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?


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