Our mission at Pinterest is to bring everyone the inspiration to create the life they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.
Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.

A few words of warnings for hashtags addressed in the article: Hashtags are clickable on Pinterest, so they can take users away from your content, just because you use a hashtag doesn’t mean Pinterest will index it so use keywords instead for that purpose, and there’s evidence that suggests that they might reduce the value of your pin in search results if you use too many hashtags, so only use one or two per pin, if any.
To start off with, using Pinterest for business purposes is something that Pinterest itself has spent time, effort and energy optimizing, and they’ve made it very easy for businesses to understand how to use Pinterest for business. Using Pinterest for business purposes is slightly different from most social media platforms and also slightly different from search engines like Google, so it’s important to approach your Pinterest marketing strategy a little bit differently as well.

Really awesome information . I worry about the copyright part of it all,but am very careful about what I pin or repin. I love Pinterest and use it almost daily. I add some of my products,but wasn’t sure if I could promote my business. Now that I read your 10 commandments I am going to share my work,but carefully. I didn’t know you could add prices. So glad that I can do that.

If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.
When you publish your post, you pin that post to Pinterest. Usually people pin that first pin from their blog to their own board. Then you go to THAT board and pin THAT pin. You don’t make a new pin or go back to your blog and pin it again. You want to establish repins, or shares, on that ONE pin. So repin that ONE pin over and over again and others will repin that pin for you!
There is no definite formula when it comes to getting your pinning timing right. Depending on whether your business is targeting a local audience or a global one, you should always experiment with your timing when you are pinning.Also, Pinterest is a busy social media site with many different types of people using it. So try pinning throughout the day at different times so that you’re reaching out to a bigger set of your audience.
Pinterest is one of the biggest search engines on the internet, so treat it as such with regards to keyword research (and use). Although a full primer on Pinterest SEO is outside of the scope of this article (though let us know if you’re interested in a ffollow-uparticle on the topic in the comments!), the principals are largely the same as SEO for Google.
I’m a crafter and Etsy shop owner. I’ve been using Pinterest for nearly a month now and it’s generating a little bit of traffic, but not as much as I would like. I’m going to fine comb my way through this list over the weekend and see if I can implement some changes that will allow me to optimize my use of Pinterest. I honestly had no idea there were as many as 56 ways to market with Pinterest- so impressed!
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info (if you use the Pinterest tag), or their mobile ad identifier settings (if you share app activity data with us).
Writing targeted, specific and compelling descriptions of your boards will make them easier to find for your audience as well. A Pinterest board description can be up to 500 characters, but most descriptions should be a sentence or two with 25 words being the ideal length. You want your board descriptions to use two to four targeted keywords and be as industry-, niche- and content-specific as possible.
Pinterest helps you tell a visual story about your brand. Through pictures and videos, you’re able to show — rather than tell — your audience what you’re about as a company, the things you value, what and who you support, and the types of products and services you sell. Pinterest provides you with a unique and engaging way to introduce your small business to platform users.
Thank you for this information. I found this while at work so I will begin to implement these things once I get home. Also, I am just getting started blogging on my Senior website/blog to bring in more traffic…do you have any suggestions to gaining my target clients to read my blog? My website is http://www.missaraebia.com and I welcome any suggestions. I am also a mom blogger. I have 6 children, (1) just got married last week. Thank you so much and I am super excited to have bumped into your blog!
In the last podcast episode, we dove into how to make Pinterest work for your business. If you’re struggling to find your groove while creating your profile, boards, or pins, go back and listen to that episode. That will give you a really good foundation to jump into this week’s episode, where we’ll focus on how to create a Pinterest marketing strategy.
As an advertising platform, Pinterest can be used in a variety of ways and for most types of businesses. The important part is to determine precisely how you will use it before you spend a lot of time on it. Bear in mind that it’s a platform for inspiration, discovery, and ideas, so for the most part, in order to engage users, you have to “catch” them in the planning and consideration phase of a project or purchase.

This Promoted Pin from Kohls, however, has the type of content that pinners love. It’s offering value, using the context of “how to pick the perfect pillows” in order to promote some of their pillows’ great qualities and show off a few styles. Their description capitalizes on this, saying, “Throw pillows are a fun way to incorporate a little style,” and the image shows users how. This is a great way to maximize your description. 
Enter Pingroupie. This free tool’s entire purpose is to list group boards that are currently live. You could reach out to these board owners and see if they’d be open to doing a group board with you, or if they’re in need of contributors like you. If you’re able to contribute relevant, non-spammy content of your own, there could be a lot to gain for your brand.
Our mission at Pinterest is to bring everyone the inspiration to create the life they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.
How to Run a Pinterest Contest Without Breaking the Rules: Are you aware of Pinterest contest rules and regulations? After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require that contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines. This article explains what you need to know to run successful and compliant Pinterest contests.

I don’t even know how many studies I’ve read on which color performed better than the other and how showing faces was a no-no. Pinterest has confirmed that these are false positives. A beauty pin without a face might be quite ridiculous and even though cold tones are said to perform not as good, a pin about a trip to Antartica would probably look weird with warm colors. If you are not sure about your design, produce alternatives and show them to a control group or just dish them out and focus on the pin that performs best.
Monetization: Currently, Pinterest is not a very successful business. Unlike Facebook, they are not reaping billions each year. At one point they need to cash in and this will probably lead to less traffic to your website. Why is this important? I am not entirely sure you should lay all your eggs in the Pinterest basket anymore. Try to diversify (SEO or be an early discover for a new medium). It’s just a hunch, but traffic potential from Pinterest might just be about to see its peak.

Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use. Plus, Pinterest users have the highest purchase intent of any other social media users. Let’s discuss some more ways small businesses, like yours, can benefit from creating a presence on Pinterest.


You should not pin your own content always. This rule of thumb is important because you want to keep your content fresh and dynamic to keep your readers reading. Rather than just pinning your own content, pin content related to your business, interesting images, quotes and mix in your products and articles. Create a different board that cover your targeted customer’s interests. This will also allow you to feature your best products beside them.
Include calls to action in the description. Pinterest doesn’t allow you to use direct calls to action (CTAs) in the promoted pin description, but that doesn’t mean your campaign should lack one. The targeted user needs to know what he is expected to do after seeing the pin. However, it is important to remain contextual and not sound too "salesy." Subtle CTAs such as "Sign up today for a free trial," or "Download this free guide," are things that users will still engage with.
Once you hit the Claim button, you are given instructions on how to verify and claim your website. These instructions include placing a tag or code on your website for verification. You can have someone on your team place a specific code on your website or, if you need someone else to handle this rather tech-savvy step, you can hire someone from Fiverr to do it for you.
Writing targeted, specific and compelling descriptions of your boards will make them easier to find for your audience as well. A Pinterest board description can be up to 500 characters, but most descriptions should be a sentence or two with 25 words being the ideal length. You want your board descriptions to use two to four targeted keywords and be as industry-, niche- and content-specific as possible.
The Pinterest search bar is great tool to find keywords. To better understand how it works, type a few keywords in the Pinterest search bar. Take note of the suggested keywords (see example below). Do a similar search for categories and keep drilling down the list of categories you are presented with. This will give you a good idea of the most frequently used keywords.
15. Social Media Examiner: Social Media Examiner doesn’t exclusively publish Pinteret or visual marketing tips, but the ones that are published here are of the highest quality as they are written by people who have a vast knowledge of Pinterest. So make sure you read their posts on using Pinterest for business regularly. They also have some good articles on visual marketing.
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