Good points, Beth. I also think it’s important, as I pointed out in my blog post, that if a company is using Pinterest they actually lead it back to content, whether it’s a product or service on their website or content on their blog. It’s a perfect example for companies to implement a content marketing strategy and promote their brand through providing useful information (coupled with eye-catching images) and becoming a trusted resource. It’s so much less “in your face” and lessens the risk of potential customers getting annoyed with you spamming Pinterest with promos or pointless contests.
Elna, this is a GREAT post and I love your blog. I have a question… my website doesn’t have many group boards… do you have some suggestions for me? My niche is dealing with Chronic Migraines (not fun or colorful!) and I don’t know where to start. Any help is welcome. I also have a course with a free bit, but I feel uneasy putting it in my bio…. I will have to think about that…
One of the many benefits of having a business account is that you can create private boards that are not publicly visible to Pinterest users, and with these, you can compose Pins that you later deploy as part of a campaign. (If you are unable to locate a Pin that you want to promote, be sure to check if it’s in a secret board, as Pins can only be promoted from public or protected boards.)
The connection between Pinterest and blogging is crystal clear and can be significantly beneficial to most bloggers. SEO, or search engine optimization, helps blogger content to be seen by the millions of potential readers conducting searches on sites such as Google and Bing each day. Imagine that Pinterest is one more place for potential readers to both find and share your content, but rather than searching on Google or Bing, they’re searching on Pinterest itself.
Social Warfare is one such WordPress plugin that enables the use of social share buttons and Pinterest marketing. Besides being able to use it to set a custom Pinterest image and fallback, their Pro version also has a unique feature called “Pin image for browser extensions”. When turned to the ON position, this toggle adds your custom Pinterest image to the choice of images to Pin when a visitor uses a browser extension to Pin. Social Warfare Pro starts at $29/year for a one website license.

I am teaching a social media workshop next weekend at the University of Washington. I’m using my blog in lieu of textbooks because with social media changing so fast it’s impossible to find a book that’s up to date! Would you mind if I repost this on my blog with full disclosre that it originates here (and I would of course add links back to you)? I think the students would get a lot out of this piece! Thanks for your consideration!
Thanks so much for your wonderful comment! I’m humbled by your warm words. As for making money on Pinterest, I think you need to focus on list building via Pinterest first. From there you can start creating pins to landing pages and then upsell once they are on your email list. You can also create pins that direct to Amazon or to your digital product. I hope this helps!

Thank you for the detailed info. Joining Groups makes so much more sense. Great advice! I am a new blogger, http://www.justordinarymom.com, and still learning all the in’s and out’s of getting it started. Needless to say, it has been a challenge. I just posted my FIRST Pinterest post and I am just excited I was able to do it! Now just getting it seen.
In the last podcast episode, we dove into how to make Pinterest work for your business. If you’re struggling to find your groove while creating your profile, boards, or pins, go back and listen to that episode. That will give you a really good foundation to jump into this week’s episode, where we’ll focus on how to create a Pinterest marketing strategy.
Think about creative ways to showcase your product and your brand visually. After studying the performance of 50,000 promoted Pins, Pinterest found that lifestyle images generally outperform product images. For instance, fashion and style Pins showing products in use in real life saw 30 percent more clickthroughs and 170 percent higher checkout rates than those showing the product alone.
Sue Anne, thanks for sharing this with us and thanks for letting me be a part of the post as well. I haven't heard of several of these bloggers so I can't wait to check out their blogs. I love using Pinterest and do see it as a way to get traffic to websites and blogs. It does take time and does not happen overnight though. I've seen too many people give up too fast using Pinterest saying it didn't work. All good things take time, right? I hope you have a great rest of the week!

I think the underlying major issue here is that NO ONE marketing tactic works. If it did, we’d all stick to enhancing our websites to be the best they could be. But no – blogs became popular because you could engage the consumer in a “conversation” via comments and they seem to lure more followers than a static website does. And then FB and Twitter and others, and now Pinterest. No one method seems perfect so business owners are all over the place trying every thing they can. Kind of makes you crazy…Now Pinterest is hot but as someone posted above, I, too, cannot get the search to work. I have searched on terms I know are on my own board names or pin descriptions and nothing comes up. It seems you have to know someone is on Pinterest and then begin following them… so I don’t know if a business can acquire new followers by someone generically searching on their subject matter if the search engine is so weird. But that brings me back to the Pinterest terms which say “no commercial use”!
When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.
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