My best Pinterest tip is to pin like your followers. Your followers do not pin from just 10:00-10:30 am every single weekday. Sure, you can schedule your pins out, but remember that your perfect follower (and possible blog reader) sleeps, eats, works, takes care of children, has doctor’s appointments, etc. They don’t have a schedule of when they pin, they pin when they can. Since I’ve started using Pinterest as just a regular person vs. blogger trying to drive traffic, I’ve seen my number of followers increase quickly. Of course, my tip may not work for everyone, but it doesn’t hurt to play with your pinning strategy to gauge results. Take a strategy and try it for 2 weeks, analyze, tweak, and happy pinning!
This makes me sad. Months ago when I first signed on to Pinterest, it was a wonderland full of awesome ideas, cool crafts, and amazing recipes shared. I logged on to Pinterest daily, sometimes a couple times a day. Now every time I sign on, it’s nothing but a giant ad board. Having to weed through everyone’s ads and marketing of themselves just to find those same cool crafts and recipes isn’t worth the effort anymore, and now I rarely use Pinterest. Think about that. The more companies use Pinterest to pimp themselves out, the faster it’s going to fade, because the original users are becoming more like me.
If you’ve ever wanted a way to boost impulse buys, Buyable Pins are the answer. As users browse through Pinterest, creating boards and getting ideas, they’ll be able to see your product, the price, and purchase it all with a few quick taps or clicks on their mobile device. They don’t even have to re-enter their payment information each time they buy, making the process go quickly—before they get the chance to talk themselves out of it.
Promoted Pins (aka Pinterest ads) are a great way to get your Pins seen by more people, creating new exposure for your brand. But Promoted Pins can provide exposure well beyond what you pay for. Internal Pinterest data shows that advertisers get an average of 20 percent more organic clicks in the month following the launch of a Pinterest ad campaign.
Now that you have your boards create, you want to create customized board covers. Taking the time to do this will help you to establish your professionalism and solidify your unique identity on Pinterest. Board covers allow you to put your branding on the front of every board, which gives your profile a polish that most business profiles don’t have.
If you have top evergreen content or seasonal content, I highly recommend creating new pin images for those same landing posts. I have been doing this with success for the last few months and getting new visits and traffic from older blog posts that had already performed well on the platform. You can update the post with the fresh pins, as well as add them using the “+” bar on the Pinterest platform.
Then, I’m about to help you. Instead of rehearsing all the old news (like updating your profile pic and getting a business account. duh!) I tried to focus on very actionable items. Unique techniques I use every day that helped me drive a constant 5,000 visitors to my site. each. day. The information is based on official interviews and quite a couple of e-mail conversations with Pinterest (so no urban myths, sorry!), but also empirical evidence from stuff that worked out for me.
Like we said at the beginning of this article, Pinterest is optimized for brands because Pinterest users love to discover new products and businesses on the platform, so Pinterest makes it easy for businesses to use it to promote their products and brand. Because of this, they have plenty of great resources that can help you optimize your Pinterest marketing strategy and get the most out of your Pinterest for business account.
Pinterest has confirmed that this is their number one issue and they are investing in a lot of techniques to prevent these kinds of copyright infringements. At the very least, this will lead to the account being blocked. Once in a while, you may get e-mails from Pinterest saying they deleted one of your repins. This is nothing to worry about (as long as you are not the offender, obviously).
The typical Pinterest Software Engineer salary is $133,518. Software Engineer salaries at Pinterest can range from $106,654 - $197,484. This estimate is based upon 82 Pinterest Software Engineer salary report(s) provided by employees or estimated based upon statistical methods. When factoring in bonuses and additional compensation, a Software Engineer at Pinterest can expect to make an average total pay of $139,998 . See all Software Engineer salaries to learn how this stacks up in the market.
No matter what you’re advertising — and no matter what platform you’re advertising on — it’s essential to include a call-to-action to encourage your audience to take the next step. By simply adding “Sign up”, “Learn more”, or “Visit site” to your Pinterest ad, you can inspire users to take action. By doing so you can increase conversions by up to 80%!
Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having a great profile image and company description.Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals. Because ultimately, building a strong presence on Pinterest is only possible when you’re headed in the right direction.
Direct to a lead generation landing page. Pinterest users are only able to see a glimpse of what you’re offering in a pin, and they typically click to get more information without sharing their contact information. While the platform itself won’t disapprove of your pin, you should still avoid linking to a lead generation landing page. Instead, link to a web page that shares more information about your value proposition and gives the user the "choice" to convert.
“Pinterest has nearly five million users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site.” That’s really impressed. So I see that Pinterest maybe will become the must-join social channel in this year. Easy to use with Pin button, I think all business should try it. And sure I will start with it now. Thank you for your great article.
Your anchor board is a board where you only pin your own content and they all lead people to your blog posts, website or landing pages. (I suggest creating this even if you haven’t created your own pins to go in it yet. We will work on that in the next step.) You should name it something obvious such as “Best of BLOG NAME” so people know that you pin your own content in there.
I find that one mistake people often make is to leave out keywords on their boards. Board names are searchable (though significantly less than actual pins). It’s vital to choose board names with a strong SEO. For instance, ‘yummmy’ is not a good board name. It has no searchable context. Choose something like, ‘dessert recipes’ or even more specific, ‘pumpkin desserts’ instead.
Just a heads up to Beth and everyone else at CopyBlogger. I pinned this post to my board “Craft Advice and Blogs” to save it to read again later and though it was repinned 30-ish times, 3 people were upset about it and someone claimed they reported me for pinning it. I don’t know what the hell they’re upset about??? Have I done something terribly wrong?
There is one important warning: You will only benefit from such groups if your pins are perfect. These initial repins help your pin appearing in a lot of feeds, but if your pin is not engaging enough, it could actually hurt more than it helps. Why? Because it will have tons of impressions, but maybe no clicks or comments, decreasing the overall engagement numbers.
Pinterest is a great way for your small business to display your work and showcase your expertise in your industry. Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. Due to the fact you might not be a recognized brand yet, doing this is important. That’s because as your business grows and you become more well-known, you’ll be more likely to be recognized as an industry leader and a business with helpful and applicable content for audience members.